handsin1As marketers, it’s our job to deliver rock-solid content and effective online strategies.

And we hear a lot of talk in the blogosphere about engagement.

Social media engagement.

But this virtual party can suck you in, drain precious hours and keep you from focusing on the customers that drive your business …

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4-reasons-why-your-company-should-blogI keep reading bloggers who say content marketing is NOT for small business.

It takes too much time and effort.

If owners or managers are not on board with a plan, it will never work.

That there’s too much hype on this very topic … content marketing, that is.

Yadda, yadda, yadda …

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Surviving-and-Thriving-the-Fickle Realm-of-Social-MediaThe online realm is filled with “high priests” instructing you to “fail-fast.”

It’s also brimming with men and women behind the curtain telling you to live an epic lifestyle, where your feet are always in the warm sand.

But guess what?

Failing fast can be a lousy strategy if you want to put food on the table.

And running a business while sipping margaritas on a hot, sandy beach is a mirage engineered for quick sales.

I could go on, but I really do want to get to the point. So, let’s make this easy …

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How-Do-You-Become-a-Successful BloggerHow Many “Famous” Bloggers Do You Know? (This isn’t a trick question).

Now, how many “successful” bloggers do you know? That’s even more nebulous, right?

I recently spoke to a small group of Marketing Directors familiar with Content Marketing.

The talk dabbled in SEO, but guess what? They didn’t know who Matt Cutts or Rand Fishkin were.

Gasp! …

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Coffee CupToday I want to explain the virtues of a simple practice.

A daily act that has the power to change everything.

This post is not for the writer/blogger who is already deep into this wonderful habit.

No, this is for the small business owner.

The corporate renegade.

A lone wolf looking to bust a move.

It’s pointed at …

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Why-Businesses-Hate_ContentMarketingHave you ever tried to explain what Content Marketing is to a small business owner?

Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze?

And what about the following …

“I like the idea, but not right now.”

“We just don’t have time.”

“I don’t write … ”

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The-Art-of-Breaking_OutToday, I need your advice.

1. Let’s dive into a topic I feel passionate about …

There’s an unspoken rule about acting your age. You need to reach a certain station in life at a certain age and it’s always too late to start over.

Well, I’d like to blow the doors off that notion.

2. There’s also a huge segment of the population that could be classified as introverts, misfits, loners. People who feel like they don’t fit in.

I rather like misfits and loners.

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The-entrepreneurial-mindsetI recently listened to Jonathan Fields interview Marie Forleo on his Good Life Project podcast.

An older show I’ve been meaning to listen to for months.

I learned about Marie’s history, spirit, and mindset. And how she’s built such a successful business in a relatively short period of time.

But the golden nuggets came near the end of the discussion when the conversation turned to something we all need to embrace – an entrepreneurial mindset.

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Four-Content-Marketing-Lessons-from-Anthony-BourdainWhat can a middle-aged chef turned author turned TV host, teach businesses about online marketing?

A lot.

I wrote a similar post eons ago, but wanted to revisit this topic.

Why? I love Anthony Bourdain’s swag. In fact I can’t get enough of it. Plus, I find creative inspiration in his work.

And guess what?

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How-I-Grew-My-Business-With-Foolish-Old-School-TacticsRecently while looking to expand my services I did something that would make some internet gurus blind with rage.

I partook in something from another era that goes against every fiber of their being.

In fact, I combined a horse and buggy form of media with an age-old practice that according to some, went out of style around 1998.

Before I tell you, let me just warn you this could induce a fainting spell, so you might have to sit down and take three deep breaths.

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