And this interview is no exception.
When discussing the Connection Economy, he dispensed this splendid little nugget …
“In 1740 there was zero percent unemployment because there were no jobs. If you worked, you worked for yourself. We are heading there really fast, again. And it’s going to be bumpy and painful along the way. And the question is do you want to get out in front of that?”
And a little pearl of wisdom …
“No one is going to pick you. Pick yourself.”
Who knows how long it will take for traditional jobs to drift off into the cosmos.
Really. Read Ray Kurzweil’s “The Singularity is Near” and you’ll start to realize how quickly the factory model (and life as we know it) will disappear. It might be more “overnight” than you think.
But let’s get back to our humble world of marketing, the Connection Economy and your part in this promising new age.
My glass is half full. Is yours?
Maybe we should think of ourselves as Renegades, because:
1. I like that word and
2. This hopeful new era will be fueled by creative disruption
And in my little orb of branding done right, I’m more excited than Paul Allen at a “Star Trek” convention.
Ingenuity wrapped in rebel spirit will rule the day.
We’re just getting started and it’s pretty damn diggity dank.
So how do you jump on board (read: get as excited as I am) and bust a move?
1. Give your online community a crushing bear-hug.
Since I mentioned Seth I would be remiss if I didn’t mention “tribes.” And the 18th Century model he describes will soon be back, but in a fancy new and improved package.
I’m preaching to the choir here, but show your online community some affection and seek those who want what you got, ’cause the gatekeepers are dying on the vine and never, ever in the history of this big, beautiful planet have you had such amazing opportunities.
Choose yourself, then connect with the right people, over and over and over. Finding “your” people is now more important than ever. You know this, but it needs repeating. If your main goal is to make money, start over. If it’s to really truly help someone on the other end, I think you just might be onto something.
2. Do NOT fear transparency.
I’m now thinking about sales and what Daniel Pink has written regarding information asymmetry – the old world where the salesman knew more than the buyer and could scheme like a lying dog. A “buyer beware” world. Today we are much closer to information parity or “seller beware.”
The old “secret” information is now there for all to see and the old “master of deception” trick has been burnt to a cinder. Because of technology it’s getting easier to spot the phonies by the day, but more importantly … it’s easier for you to be a modern day George Bailey. Honesty and hard work win in the end.
3. Belt out “that” Frank Sinatra song like you mean it.
You know the one … work to convey Your message Your Way. Wrap that fat content in big, bold personality. Kick fear to the curb and “bring it” like nobody else can.
This brings people back. It’s like the honest you from number 2, with a semi-sized cherry on top. Genuinely engage, don’t be so boilerplate and see where it leads. And for God’s sake, please have fun, because all work and zero play will make a dull boy (or girl) of ya. Excuse my redneck grammar.
4. Disrupt daily.
Take a sledgehammer to convention. Shake up your day and realize that connecting things is often a chaotic and slightly painful process.
Like I wrote here, a crazy ass pass (or path) is often your best option. And the process of disruptive thinking (doing the opposite of what is expected) is a powerful practice to create something new and exciting.
So, embrace small, intimate communities; be true to yourself and your peeps; bring it like ya mean it; and let that ingenious spirit spring forth.
Creativity, hard work and authenticity now rock more than ever. And it is time to become the digital gunslinger you know your are.
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