The Beautiful, Empty Cup of Blogging

by Craig McBreen · 8 comments · Blogging, Content Marketing

Coffee CupToday I want to explain the virtues of a simple practice.

A daily act that has the power to change everything.

This post is not for the writer/blogger who is already deep into this wonderful habit.

No, this is for the small business owner.

The corporate renegade.

A lone wolf looking to bust a move.

It’s pointed at …

the entrepreneur alone in his apartment struggling to find those words.

I’m addressing those who have come to see the practice of writing a blog as a struggle.

It’s hard.

I don’t have the time.

I’m not a writer.



And … no.

If you are a business owner, or you’re looking to start a business, or you’re within a large company and want to claim your space in the world of online publishing, think …

Think about the knowledge you’ve accumulated over the years. The books you’ve read, conversations you’ve had, movies you’ve watched.

Your dreams and goals, those epiphanies that seem to emerge from nowhere; and the crazy, funny, dramatic stories you’ve both listened to and shared with others.

If you stop and consider the volume of knowledge and creative fuel in your head, you’ll soon realize something … transferring those thoughts — that mountain of wisdom you possess — to your fingertips, might not be so difficult after all.

The creative act is not tough.

Maintaining the habit of writing is.

I won’t lie and say that developing a voice, then crafting something of value through writing is easy, but it’s not as tough as you might think.

I will say the power of this daily habit will get you places, all you have to do is start.

And you know what?

If you want to tell the world about your business, sell a product, or build a platform to teach, motivate, inspire, there is no better way.

Yes, a humble little blog could change your life AND grow your business.

You might become a star within your company or advance a stagnant career. Heck, you might just change your life.

A little over 2.5 years ago I started the daily writing habit. I had no idea exactly where blogging would lead, but I knew the practice would change my life for the better.

It’s almost as if I dumped the old cup and started over. Kind of like the famed tale where the Zen Master tells the scholar he must empty his cup to start anew. (His cup is so overflowing with ideas, there’s room for nothing else).

In 2011 I emptied my cup and started over … since then, life has been quite different.

I’ve revamped my business, expanded my services, and am soon launching a new site and podcast.

So to anyone out there who is the least bit apprehensive about starting to write, I warn you, IT could become an addictive practice.

IT could also be the catalyst that changes everything.

But you’ll never know unless you try.

So, embrace that empty cup and get busy.

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{ 7 comments… read them below or add one }

Stephen Lahey June 11, 2014 at 6:47 pm

Reminds me of the classic Aristotle quote: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Thanks for the inspirational reminder. I need to do more writing – time to act. :)
Stephen Lahey recently posted..Thom Singer on How to Expand Your Professional Network and Develop New BusinessMy Profile


Craig McBreen June 12, 2014 at 8:22 pm

Hey Mr. Lahey,

Great to see you here. Couldn’t have said it any better myself ;) Writing helps immensely, and it’s good for the soul.


Jason Lanning June 12, 2014 at 6:32 am

Thanks for this, Craig. As an individual with a newly formed business, I decided to start a blog recently with regular updates. It always helps to see information and advice from those who have been relatively successful with blogs and who encourage others. These snippets of information are truly valuable and inspirational for those of us “new to the game”.


Craig McBreen June 12, 2014 at 8:19 pm

Hi Jason,

You’re welcome, and welcome to the online jungle ;) Good for you putting yourself out there … this honestly has been one of the best things I’ve ever done, so best of luck to you!


Brent June 14, 2014 at 8:23 am


Super article. I started my blog with little expectations other than I wanted to share a message. It has taught me and benefited me more than I could have possibly imagined. Thanks for the message. I will be sharing.
Brent recently posted..In Neworking, Focus on One-to-One, Not One-to-ManyMy Profile


Craig McBreen June 14, 2014 at 11:20 am

Hi Brent,

Thank you, Sir. Sounds like this practice has helped you as much as it’s helped me :)



Tom Southern June 26, 2015 at 5:40 am

Inspiring stuff, Craig, truly. I think, like any business, it takes commitment. It’s great that the old IM mantras about making money online are fading into the background as more realistic advice is getting heard.

But, it’s still misunderstood by many. It’s still, know your market, understand what they want (and how they want it), then makes friends with them and show them you can deliver … There’s more, of course but that’s enough for starters.


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