Here’s why your blog won’t make you rich and famous

by Craig McBreen · 54 comments · Social media

This isn’t about Demi, Tom or Oprah celebrity fame.

It’s more like a roided-out rendition of Andy Warhol’s fleeting 15-minute version. It’s about this strangely insular environment we’re in which sometimes leads to being “internet famous” or something on a slightly larger scale.

I recently wrote a piece which presented disparate approaches to the world of blogging.

After the post I reflected on our little utopia, how this might shake out, and what the word “famous” even means any more in an always-on pop culture.

If you think about “overnight” sensations like The Oatmeal or Epic Meal Time, what do they have in common? They’ve mastered the art of super sticky content.

And in this land of Cheezburger cats, Charlie bit my finger and Boy-eating otters, this is an increasingly difficult thing to pull off. Because you’re competing for eyeballs like never before in the history of planet earth.

But to me, standing out is all about a plan which involves a combination of know-how with some value and a bit of uniqueness thrown in for good measure. Basically YOU and a little chutzpah with the chops to back it up.

Which leads us back to the title of this piece and the significance of being “internet famous.”

Just on the fringes of our insular environment, I think about people like Jonathan Fields, Marie Forleo or fast-talking David Siteman Garland. People who have moved, or are in the process of advancing beyond the bubble.

Shining examples of good citizens using a platform to advance in their own special way, and they certainly do have the skills to pay the bills.

Is this what you desire? Where social becomes series of platforms leading to books, speaking, becoming a YouTube sensation, or being a featured guest on some TV show?

Or, are you blogging for business or fun and couldn’t care less?

Be honest.

I love ambitious people. I think wild-eyed dreams are fantastic, but if you have a much larger end-goal in mind how will you get there?

Are you willing to do the work and commit the the unromantic baby steps? And how’s that branding coming along?

And if fame is your main reason for being here, do you have a “crash and burn” backup plan? ’cause I think that would be most prudent.

There is a happy, in-between land of course, but this is more about “big picture” stuff.

Does buying into internet fame mean you’ve gulped a five gallon jug of Kool-Aid or are the cynics among us just a wee bit jealous of the rockstars?

What do you think about all this? Does it even matter?

If you are blogging, it’s difficult for me to imagine you DON’T think about these topics from time to time.

This might read like some gigantic brain fart, but now’s your time to come clean. K?

Do you want to be interviewed on the Tee-Vee? Or is landing on the Ad Age Power 150 more in-line with your goals?

Is a best-selling book part of the plan?

Would you like to speak to crowds in excess of 1,000?

Or do you simply want to get more clients?

How far into the future are you looking? And if so, what IS realistic?

And if you want all of the above, how’s that backup plan coming along?

Little old Me? …
I think there is a formula for online success and it’s not that complicated.

It’s not about ego, lust or a desire for things. It’s about what moves you and it’s about vision.

It involves creativity, dedication to the craft, and a crap ton of work.

It’s not always romantic, but it sure can be fun. Really.

There are right reasons and there are wrong reasons.

Love it, but have a mission.
Make sure it’s not all about YOU.
Offer up an ounce of value.
And “bring it” like you mean it!

If so, your little blog just might be the next Little Engine That Could.

What’s your social media sweet spot?

Define your “right” reasons?

Are you lovin’ it? And if not, what’s the next step?

Sign-up Today to Get Your FREE eBook.

I take your privacy very seriously

{ 53 comments… read them below or add one }

John Falchetto July 26, 2012 at 10:14 am

Nobody becomes ‘famous’ online. If you look around people grow in popularity thanks to what they do 0ff-line.
It’s ironic.
The Chris Brogan, Jonathan Fields, Marie Forleo of this space, are relatively famous because they interact with real people in the real world.

This is something most internet ‘gurus’ forget to mention when they are trying to sell you their 6-figure in 6 months one size fits all program.
You gotta get yourself out there. Nothing replaces good old meeting face to face.
John Falchetto recently posted..How to get paid, on-time, every-timeMy Profile


Ryan Hanley July 26, 2012 at 12:35 pm


I would position your argument just a little different… No one becomes famous Online…

They become famous because of Who They Are. Online or Otherwise.

Take Pat Flynn as an example. Inside his world and beyond (he was recently the Social Media Director for a major motion picture) he is “Famous” but all his great achievement has really taken place Online.

What makes him famous is the humble ambition with which he goes about his business and sincerity he displays in everything he does. People know he’s selling to them and want to share his material with other so he can sell more.

So I agree… You can’t become Famous Online… But it does help spread your message.


Ryan H.
Ryan Hanley recently posted..How to Do SEO for Small BusinessMy Profile


Craig McBreen July 26, 2012 at 7:30 pm

Hi Ryan,

About Pat. I can think of no better example of someone who is “internet famous”, but not known outside. He has accomplished some amazing stuff for sure, and he is indeed humble and as authentic as they get. No doubt about that.

The way he’s moved in this space though … who knows what’s next, right? His move into motion pictures – even though it’s social media – might be his first, next big step.

But you’re right, No one becomes famous online, really. But someone might prove us wrong ;)

Thanks for stopping in, Sir!


Craig McBreen July 26, 2012 at 7:18 pm

Hi John,

Great point. I was also thinking of people like Gary Vee and Danielle LaPorte. Very popular in the blogging space, but they are moving way beyond it, because they are not so immersed in our insular blogging environment. Oh, and they work, work, work!

Advance beyond the bubble, eh … ;)


john Falchetto July 26, 2012 at 7:40 pm

Great examples.

Gary V made his millions off-line selling booze by transforming his father’s liquor store into Wine Library. Yes he made noise online about it, but let’s face it, the off-line is what made him rich and ‘famous’. He then took his business online and grew his sales even more. Online is only a channel for him to grow his off-line business.

Danielle Laporte, again, does numerous live shows with Marie Forleo and on her own. Her fame grew after she toured the US, getting small business groups to let her talk for small fees and getting in people’s faces, in real life.

Work? Seriously? Yes for sure, but work offline then come online and share with the world what you did :)

Another example that comes to mind, our friend Marcus, awesome speaker, and more importantly brick and mortar business owner of a pool company.

Off-line creates, on-line promotes
john Falchetto recently posted..How to get paid, on-time, every-timeMy Profile


Craig McBreen July 26, 2012 at 9:47 pm

I honestly think Gary Vee’s story is amazing, but yes, great points about online simply being a channel for him to grow his off-line business. (We should shout that out, huh? :))

Danielle reminds me of J Fields in that way, and even Chris Guillebeau. Speaking, touring and making connections. And I hear they are all cool people in person.

Glad you brought up Marcus. Yes, awesome speaker and great real-world success story with his company. I guess we can expect more from that guy, huh? … ;)

Kids, get out your highlighters …
“Off-line creates, on-line promotes” … Yes siree!


Wade Balsdon July 26, 2012 at 12:16 pm

@ John, does that mean one cannot make a six figure income solely with online efforts?
Wade Balsdon recently posted..Lose weight with high water content foodsMy Profile


John Falchetto July 26, 2012 at 1:01 pm

I don’t see someone as Pat Flynn as ‘famous’. I love the guy and I he’s very smart but the word famous doesn’t come to mind when I think of him.

Yes, he is well known in his niche, but outside of that he isn’t.

This is what online does to you, you become ‘famous’ in your niche but nobody outside knows you.

Even Chris Brogan, go ask 10 people in the street who he is and I doubt you will get more than just blank stares. All right don’t chose that street outside BlogWorld :)

But seriously, real fame, can only come from doing stuff off-line. That’s it.

Sooner or later we have to get out there and do more than just type on a keyboard.

I agree with you that yes, online helps to spread the message, there has to be something to talk about first though.
John Falchetto recently posted..How to get paid, on-time, every-timeMy Profile


Craig McBreen July 26, 2012 at 7:36 pm

Agreed. He’s certainly not famous, but he has done some pretty amazing stuff at a very young age. I think someone like Pat will go far though, just by seeing the way he operates. Others though, I think they are kinda stuck, because as you stated … “This is what online does to you, you become ‘famous’ in your niche but nobody outside knows you.” Not that there’s anything wrong with that, of course … ;)


john Falchetto July 26, 2012 at 7:44 pm

I think it’s a big problem actually Craig, because the online bubble reinforces the idea that “hey I’m famous I have xx number of following me on twitter and x number of comments” and this creates a highly skewed image of reality.

In reality, this isn’t fame, let alone success and the people I know who are actually killing it in business are very quiet online.
john Falchetto recently posted..How to get paid, on-time, every-timeMy Profile


Craig McBreen July 26, 2012 at 9:53 pm

So true. I see some people with over 100K Twitter followers and I’m just wondering how they got ‘em, but it means very little in the grand scheme and depending on the type of people who follow, well … it’s just becomes some silly badge, really.

+ no one will catch the Bieber at 25 Million and counting … ;)

I have observed some people who are indeed, killing it, and they hardly inhabit social media.


Srinivas July 27, 2012 at 1:45 am

HAHA. I couldn’t help but laugh when you said don’t chose that street outside of Blogworld. Yep, I think if someone outside of this world was sitting next to Chris Brogan on an airplane they’d have no idea who he is.
Srinivas recently posted..Don’t Compare Your Insides to Somebody Else’s OutsidesMy Profile


Craig McBreen July 27, 2012 at 5:09 pm

Yes, that is funny. Walk a couple of blocks away and you’re in the real world … and watch out for that NYC Cabbie … he’s trying to run you over ;)


Jayme Soulati July 26, 2012 at 2:02 pm

Why I never knew you before just recently is beyond my comprehension. Your style, your substance, your teachings w/ slight nudges and goadings are wonderful. Love the read and what’s behind it and what shows forth, Craig.

You’re so spot on, it’s freaky. I’m not going to comment further because then I’d only be boringly amplifying the echo; no need.
Jayme Soulati recently posted..Canadian Olympic Business, Life Coach Shares StoryMy Profile


Bill Dorman July 26, 2012 at 6:32 pm

Please……..don’t encourage him……….you will never get him off your front porch now…………

Nah, Craig is the real deal; he rocks hot as you would say.
Bill Dorman recently posted..Your butt smells like fingersMy Profile


Craig McBreen July 26, 2012 at 9:59 pm

The damage has been done … ;)

Thanks, Bill. Rocks hot, huh?


Craig McBreen July 26, 2012 at 9:58 pm

Hi Jayme,

It might be because I’ve only been doing this for about 10 months. I do love this stuff though! Does it show?

Anyway … thanks so much for the praise. I really appreciate the kind words and it’s nice to know I’m not just some hack banging out B.S. ;)

I honestly couldn’t wait to get this post out, so glad you enjoyed.

Thanks for making my day! :)


Shamelle July 26, 2012 at 2:07 pm

Thought provoking post.
Would like to add that being famous doesn’t necessary mean that you will be rich.
e.g Even as a blogger with a wide audience, if one doesn’t know how to monetize it that will not be much value.

“formula for online success and it’s not that complicated” I agree.. it’s putting it into practice that’s complicated ;-)
Shamelle recently posted..Embed Buttons Into Video – How To Embed “Buy Now” Buttons Directly Into Your VideosMy Profile


Craig McBreen July 26, 2012 at 10:03 pm

Hi Shamelle,

Thank you! I was hoping I would get some great comments and I sure am.

Good point! I think there are many in the social web who appear to be swimming in money when the opposite is true. It’s too easy to fake it, right?

I have big plans, but most of that is happening behind the scenes these days. Like John said, ““Off-line creates, on-line promotes.” :)

Thanks for stopping in!


Virginia July 26, 2012 at 3:21 pm

It’s funny. My reasons for blogging have done a 180. Originally I was convinced by a writing group that in order to ever be published,I had to establish an (on-line presence”. So I opened a Twitter account and started my blog.
It became a pressure cooker, trying to figure out what I wanted to write, write it, then whittle it down.
That was last January. As time went by I fell into a routine and established a whimsical style.
Now, oddly, all my writing is spent on the blog with very little left over for my book. And that’s fine for now.
In the beginning I was frantic about publicizing it. Now I have a small band of 26 followers and I’m fine with that and write with the wish to keep them coming back for more. I tweet when I have new posts, put it on Facebook, and as I’m doing now, communicate with other bloggers. If I attract more follow, great. If not, I write for the blog and my “fans.”
What will happen will happen. Blogging has changed my life.
Virginia recently posted..A Lifetime of Drills, and Not the Tool KindMy Profile


Craig McBreen July 27, 2012 at 3:37 am

Hi Virginia

I would love to know what writers you’re talking to, ’cause there are more than a few I follow. It would be interesting to get their take on things.

I think it’s best to schedule time for writing every day, no matter what. This doesn’t mean you have to post everyday, of course (that is a pressure cooker) … but I’m sure you do this already anyway.

Blogging can indeed consume you, but it sounds like you have a handle on things, but it would be nice to have more time for the book, eh? I’ve readjusted my posting schedule more than a few times, so I could put all my time into side projects. The blog is important, but sometimes other things are way more important.

Glad to hear this practice has changed your life. Thanks for stopping in!


Bill Dorman July 26, 2012 at 6:30 pm

What do you think about all this? Does it even matter? In the big scheme of things?

All of my offline friends know how big a deal I am online because they always see me around town w/ my Burger King Social Media Crown on. Self-proclaimed of course, but it’s always been just about me anyway, right?

Kool-aid? Yes I have seen some who are buying it by the gallon and you can tell who they are because they always have the purple lips.

My ‘sweet spot’ is me being me; whether that gets me anywhere or not, who knows? Let’s just say I’m ambitious enough and I’m enjoying my journey. No Kool-aid for me sir.
Bill Dorman recently posted..Your butt smells like fingersMy Profile


Hajra July 26, 2012 at 9:10 pm

I always love it when I see your comment about having fun blogging! You make it so cool! ;)
Hajra recently posted..20 things before I say GoodbyeMy Profile


Craig McBreen July 27, 2012 at 3:43 am

No, Hajra … that Dorman dude is waaaaay too serious … ;)


Craig McBreen July 27, 2012 at 3:42 am

Hi Bill,

Glad to see The King has stopped in ;)

Buying it by the gallon, huh? I guess if you’re drinking from that sucker all day you would have some mighty purple lips.

Well, if your sweet spot is you being you, you’ve got it covered. It’s all better when you don’t have to put in the effort to keep up a show, right?

I’ll put you in the “No Kool-Aid” category.


Bill Dorman July 27, 2012 at 2:27 pm

Didn’t they call that hunch punch back in college?
Bill Dorman recently posted..Your butt smells like fingersMy Profile


Craig McBreen July 27, 2012 at 5:01 pm

Back in the day we’d get a big ol’ can of Wyler’s grape mix, put it in a bucket and everyone who arrive would pour their own special “supply” in.


Annie Andre July 26, 2012 at 8:22 pm

For a while i was awed by all these big names of people whom i thought were famous until i spoke with my husband who is not into internet marketing. (ENGINEER). He has no idea who any of those people are and that’s when i realized that yes these people are well known but only within the blogging bubble.

Right now, my main focus is to help other people. That alone has given me a lot of clarity and i feel like i’m getting closer to my voice, my purpose and me..
Annie Andre recently posted..Get Paid To Be You! Create A Hire Me Page: (Monthly Report #3 July 2012)My Profile


Craig McBreen July 27, 2012 at 3:46 am

Hi Annie,

Me too, but it is quite easy to get sucked into the bubble, isn’t it? My wife has no idea who any of these “famous” people are either, funny that … ;)

Well, you do indeed have a good focus, oh and love the focus of your latest post too.

Thanks for stopping in!


Jens P. Berget July 26, 2012 at 9:06 pm

I have thought about fame, but so far I have a long term plan that doesn’t include fame. I am more a one-to-one kind of guy and I’d be terrified in front of a large crowd or being interviewed by someone famous.

I like to keep doing what I love without thinking much about the consequences :)
Jens P. Berget recently posted..She turns me onMy Profile


Craig McBreen July 27, 2012 at 3:52 am

Hi Jens,

And we were just joking about the Paparazzi in Norway ;)

One of the best things about the online space is that you can be a one-to-one guy … when you are collaborating online, you have a chance to experience privacy AND participation on a big level. And you can do all that old school one-to-one stuff behind the scenes, to actually make things happen, right?

Keep on moving, Sir. Thanks for the visit. Almost pizza weekend!


Hajra July 26, 2012 at 9:21 pm

I really want to speak in front of a 1000 people and write best seller that pays off my bills for the rest of my life! :)

I am ambitious; but my blog is just for fun. Really! I started it to get back to my love for writing but my online journey actually translating into success that reaches far and beyond is something I don’t really worry about too much. No matter how many comments I have on my blog, or how many people follow me on Twitter, those numbers aren’t going to be paying my bills.

Let’s face the fact, like John said, the real deal is what matters at the end of the day. Lady Gaga has over twenty five million people following her on Twitter and many of her tweets might be paid for (maybe!) but she is an offline phenomenon. So, offline success translating to online popularity.

Chris Brogan is a huge success online, but he indulges in offline works and is using the online world to expand his work; so online popularity extending to offline work. So, the blog really can’t take you places unless you need to translate the phenomenon to offline, actual work.

So yes, online can serve as a profile, it can state what you work and what you believe in and it might be a good way to get your work ahead and expand it further.

So if I need a million bucks in my account (I told you I was ambitious), I have to think about doing something in my real life and translating the words into an actual blockbuster! :)

Or maybe wear meat and sing a song… hmmm….
Hajra recently posted..20 things before I say GoodbyeMy Profile


Craig McBreen July 27, 2012 at 3:58 am

Hi Hajra,

Great … I like lofty goals, but don’t forget those baby steps ;) Now looking forward to that book :)

Just for fun is great if that’s your plan. But it sure looks like you’re getting a lot more out of this, as you are calling it a journey! But you’re right, comments don’t pay the bills and Twitter numbers don’t really mean much.

Yeah, I think Gaga and Bieber are in a Twitter war for most followers.

Yes offline work is what will get you there, and sometimes blogging can be counter productive. It becomes an obsession and a huge time suck.

“So if I need a million bucks in my account (I told you I was ambitious), I have to think about doing something in my real life and translating the words into an actual blockbuster!”
–Oh … this does sound good. And please don’t do the meat suit thing, that is very unbecoming … ;)

Thanks for stopping in!


Ameena Falchetto July 26, 2012 at 9:38 pm

Nope, fame from blogging is exclusive to very, very few. Sadly most on the interwebs get a warped view of fame, they see exposure and success as key points and translate that some how as being famous. I know for a fact that if I told my 5 closest friends about Marie Forleo or Derek Halpern they’d be like “WHO??” – it’s a bizarre world we live in. Your blog aint gonna make you famous, nor rich. Biz is biz – the tools are a detail …
Ameena Falchetto recently posted..How to sell without being salesyMy Profile


Craig McBreen July 27, 2012 at 4:02 am

Hi Ameena,

It is a warped view of fame. There is exposure and success, but again, it’s in a happy little bubble, right?

Funny, I mention some of these people to my wife quite often and she’s like … “Who?” … ;)

You’re blog ain’t gonna do nothing’ until you put in some good old fashioned work. It’s a brilliant platform though. Love. Love that!

Thanks for the comments!


Ralph July 27, 2012 at 8:11 pm

Amen sister!
Ralph recently posted..Keeping your COOL and the ART of the Mental GameMy Profile


Craig McBreen July 27, 2012 at 8:32 pm

Ralph, did you check out Ameena’s very latest post? Well worth the read!


Srinivas July 27, 2012 at 1:52 am


I realized it would be kind of weird if I didn’t actually have something to say about all of this since I’ve interviewed so many “famous” people. The whole idea of internet fame is kind of retarded. Most people have no idea who any of these “famous” people are. Like Ameena said our view of fame is kind of warped. The # of followers you have on twitter, the subscribers, to your blog, and # of people on your list don’t really mean much if you’re not doing anything for them.

I have some fairly lofty ambitions. I want to be one of the top 100 shows in iTunes. I want to get to a million downloads a month. But underlying that is the fact that I know people get value from listening to our show. I know we’ve made a difference in people’s lives. If I facilitate more people achieving their goal, that’s the value of the million downloads. I want to make money as much as the next person. I’d love to have a book deal, but I won’t die with out it. The other thing people have to think about is whether or not they’re in it for the long haul.

All of the people you mentioned put in their time. Some of them have been around far longer than people might realize. Even the people you think are quick to rise, had lots of things before that got them there. Somebody once told me that you should be wary of a fast rise because it’s usually followed be a fast fall. I think this is a really important ost and I hope it makes its way around the web :).
Srinivas recently posted..Don’t Compare Your Insides to Somebody Else’s OutsidesMy Profile


Craig McBreen July 27, 2012 at 4:09 am

Hey Srini,

I was wondering when you would chime in ;)

You have interviewed a broad range for sure, and some of my favorite interviews are people who are relatively unknown in the blogging space.

The view is warped.

“The # of followers you have on twitter, the subscribers, to your blog, and # of people on your list don’t really mean much if you’re not doing anything for them.”
–So well said and I couldn’t agree more. For me, that lightbulb went off a while ago, luckily ;)

You do have lofty goals and I’m sure you’ll get there. You’re on fire with the interviews lately and I do like it when you mix it up with the guests! I get a ton of value from your show and really have learned a ton about making something like this work. And that’s by listening to the interviews of the people who are actually doing real business on the web!

Yes, some don’t realize that these people have been around for a long, long time and the ones that truly break out are doing so many other things besides blogging.

” I think this is a really important post and I hope it makes its way around the web :)”
–Thanks! I hope so too … :)


Jamie Alexander July 27, 2012 at 3:02 pm

I think it’s fine that blogging won’t make you famous. I also don’t care about being hugely rich, though a little rich would be good lol.

I’d hate to be famous. Maybe that’s just me. I’m a quiet guy. I want my blog to be much bigger than me.

I think Tim Ferris is a good example of a blogger. I know he wrote a book, but didn’t he connect with bloggers to propel him to stardom.

I can’t think of anyone else my friends would know. But if someone wanted to get famous they should go on Big Brother instead of start a blog.
Jamie Alexander recently posted..Have Multiple Lucid Dreams Per Week: Introducing The Lucid TranceMy Profile


Craig McBreen July 30, 2012 at 9:37 pm

Hi Jamie,

I think it’s fine too and don’t care about being rich either, but a little more cashola certainly wouldn’t hurt, eh?

Fame is so valued in our culture and our media is so focused on the 15-minute version. They like the “crash and burn” stories.

Tim Ferris is a good example, as is Gary Vee. Very different personalities, but not so sure their behind the scenes work would be any different at all.


Ralph July 27, 2012 at 4:06 pm

Define famous.

Is Gary V famous? He is to the social media crowd but isn’t he simply a good business guy who has used social to his advantage and made money. I waited to respond here for the express reason that I was attending SocialMix 2012 and wanted to hear what those famous people had to say. I thought it might give me some perspective.

I now wonder why we want to celebrate business people like actors.

Craig, you always make great points and I love your words here too. I know a few people who should be famous but are just really friggin’ good business people.
Ralph recently posted..Keeping your COOL and the ART of the Mental GameMy Profile


Craig McBreen July 27, 2012 at 5:06 pm

I would place Gary Vee on the fringes, like the people mentioned in the post. Yes, great business guy and I think John articulated this the best. He did a ton behind the scenes and used social as a platform.

I’m not sure I want to celebrate business people like actors, but as someone who runs a business and wants to use blogging as a platform for future plans, I respect what certain people have done and frankly, like the way they operate :)

Ralph, you always have great comments and really ad to the conversation, Sir! I hope you had a great time at SocialMix 2012.


Ralph July 27, 2012 at 8:09 pm

Maybe I was a bit hasty in my comment. Gary V was the “main event” yesterday at SocialMix and he said a couple of things that really hit home that you also touched on here so I think you have more nailed it than anything else.

He said he made his business as successful as it is because he simply worked his ass off and he did it from the heart and not from his head. He didn’t let his head get in the way (read – Don’t over think it). That plus the fact that he’s a smart, smart guy who see only opportunity even in failure (insanely positive). He had an interesting point of view in that he said he “gave, gave, gave” for a very long time and when it came time to ask for something back he got huge return on his investment but he did reinforce that it was about huge numbers and percentages that made it for him.

Can anyone do that? Maybe but you have to be good, extremely driven and damn smart. It shouldn’t make him famous but simply a great businessman. The media applauds the stand-outs doesn’t it? And we want to know guys like that. Ergo, fame. The point that John made above I absolutely stand behind. He didn’t do it to be famous, he did it to get paid. End of story. Fame was a by-product.

He was smart and lucky as he fell face first into booze as a business which EVERYONE or most everyone will want at some point in their week, month or year. It was an easy sell but he sold it the right way.

I honestly don’t think selling design or consulting services would work the same way nor should it. The great thing is you can potentially apply the same principles and be “all in” and should lead your business the way the world is going by using mobile, social and the internet to sell your business but not to become internet famous but to simply be smart and build a better business.

The thing I love about your resource here is the rich comments that come with each topic. I don’t care what Bill says ;-) you SHOULD be encouraged to keep pumping this stuff out.

Chew on that for a sec……
Ralph recently posted..Keeping your COOL and the ART of the Mental GameMy Profile


Craig McBreen July 27, 2012 at 8:39 pm

Hi Ralph,

I would love to see Gary Vee speak. Kinda wish he would keynote at NMX.

You’ve heard ready, fire … aim, right? ;) Sometimes it’s best to just get it out there.

Some don’t care for Gary Vee, but I haven’t heard too many speakers who can crank-up an audience (with real stories and honesty) like he can.’ Plus, I love colourful language … ;)

Oh, and you said it best: “Fame was a by-product.” Yes, indeed.

You’re awesome, Mr. Dopping. Thank you!

I assume you got to meet Mr. Brown, Gini and Kaarina? Who else? :) Hope you had a great time.


Tim Bonner July 27, 2012 at 11:01 pm

Hmmmmm, Demi, Tom and Oprah, yep I’ve heard of them.

Andy Warhol, aye him too.

Anyone else mentioned, nah got a blank face. Never heard of them. I had to Google them to find out who they are.

Maybe it’s that big pond dividing the UK from the US that I’ve never heard of them but then again there’s no divide on the internet.

If I and countless others have never heard of them does that still make them “famous”? Who knows.

In answer to one of your questions, I’m not after fame, no siree, or even world domination. Hey, we talked about recognition before that would be fine. But that’s not the be all and end all. It comes with vision, building relationships and getting your hands dirty with some hard graft.

I’m definitely with Bill on the sweet spot of “me being me” and anything that comes my way from that is a bonus.

My back up plan? Erm. Leave Edinburgh and find Nessie in Loch Ness. Come back a rich man. Nah, nothing as exciting as that but I have one!
Tim Bonner recently posted..nRelate – Plugins For Content OptimizationMy Profile


Craig McBreen July 28, 2012 at 12:35 am

Hi Tim,

Yeah, I think if I mentioned those names to anyone on the street here in Seattle, they would have have the same blank look. So, it’s certainly nothing to do with the big pond dividing us.

Sure a little recognition is good, we all seek it.

“It comes with vision, building relationships and getting your hands dirty with some hard graft.”
–Indeed. And I love the word, “graft!”

“Me being me” is a good way to go. Being bogus is hard and I don’t want to play part either.

I like your backup plan, but what are you going to do with Nessie once you find him / her? ;)

Thanks for stopping by, Tim!


Tim Bonner July 28, 2012 at 10:40 am

Hi again Craig

Well, Nessie’s a shy one but if I were really “bringing it” I would open a theme park around Loch Ness with Nessie as the star attraction. Something similar to – you know the the one – Disneyland! Rake in the money, then retire a rich man.

I’ll never need to look into the future again.

Nah, in all seriousness, blogging for me is business – my starting point and from where I branch out eventually.

I don’t agree that you have to do the offline bit first and then use the online to promote. I think either way is viable.

Getting online relationships can produce offline opportunities. For sure, it’s probably more of a slog that way around but I’m in it for the long haul my friend!
Tim Bonner recently posted..nRelate – Plugins For Content OptimizationMy Profile


Craig McBreen July 28, 2012 at 5:29 pm


You’re a genius! … Now to catch that bugger ;)

You’re right about the offline / online bit, but I think some of the people I mentioned. The folks who are not quite famous, but beyond the bubble, well, they’ve arrived there because of all the behind the scenes operations. Sounds like I’m talking about a secret agent or something, doesn’t it?

Thank you for the thoughtful comments and good luck with Nessie ;)


Jack@TheJackB July 28, 2012 at 11:41 pm

Fame isn’t always a good thing. All depends on what you are famous for now doesn’t it.
Jack@TheJackB recently posted..Some Stains Don’t Wash AwayMy Profile


Craig McBreen July 30, 2012 at 2:27 am


Indeed. Going by the standards of current American pop culture, fame is fleeting and kinda toxic too, don’t you think?


Jalanda NYCVideographer August 24, 2012 at 4:11 am

Slightly Famous has it’s place in the business world.

I think it helps clients justify their purchase with a slightly famous online person.

I find it difficult to find the formula to getting slightly famous. I’d kill for it. I only service 8 clients a month. So being slightly famous would kill. I wanna be the Queen Of Talking Head videos.

Sadly spending $2000 with these slightly famous experts gets you nowhere near being slightly famous. But the secret does seem to be teach other people how to make money and you’ll increase your chances of becoming slightly famous. Go figure.

And you rock Craig. You get 25+ comments on your blog posts and it’s only been like 10 months. Wow! Guess I should expect to see you on the circuit soon;-)
Jalanda NYCVideographer recently posted..Enunciation At It’s FinestMy Profile


Craig McBreen August 24, 2012 at 7:44 pm

Hi Jalanda,

Well, the fact that you have a clear goal and are helping to bring people out and show themselves. That sounds like a great recipe to me, and a service that so many need!

I see so many here, in our blogging bubble who’ve reached a certain level of notoriety, but the people I’ve sited are reaching out beyond the bubble, because they do so many other things, like old fashioned networking. But they also take baby steps and work like crazy.

I think a lot of people want to be slightly famous, but they have no real plan, or they lack the experience to make it work. There are exceptions in our pop culture, but that’s more the 15-minute version and I think those people usually flame out.

And if we’re talking big time, true superstars like Letterman or Oprah. Well they’re extremely talented, work like mad and were never afraid to be themselves. A little luck along the way might have helped too ;)

Thanks for the kind words! It’s been a fun trip so far.

And thank you for stopping in.


Leave a Comment

CommentLuv badge

{ 1 trackback }

Previous post:

Next post: