How Are You Going to Succeed Online?

by Craig McBreen · 26 comments · Blogging, Branding, Content Marketing

How-Are-You-Going-to-Succeed-OnlineOr maybe I should ask you this …

What are your online dreams?

Do you start your day in a motivational frame of mind after reading the latest from James Altucher?

Nodding in agreement while watching Pat Flynn show you how to create a passive income stream?

Pumped after listening to the latest Gary Vaynerchuk interview?

Me too.

Now what are you doing now to make “it” happen?

The Emails

Lately I’ve been working on several projects tied to the themes of this blog over the years.


Because, even though I’m a minnow in a gargantuan pond I get more than a few emails, and there seems to be a common theme …

“I want this to be my big year.”

“I want to launch the business I’ve always dreamed of.”

“I am struggling with my brand. Not only visually, but how I define myself online.”

“I want to make “that” leap.”

“I’m sure there are people out there (like me) who need a good kick in the ass, but don’t know where to start.”

“I might be reaching my crisis point. I need advice on how to change.”

“I have an “itch,” an unfulfilled desire and I need some help.”

To me, these statements come back to the question I asked above:
“Now what are you doing about it?”

Over the next 3-6 months you’re going to see this blog evolve into a property that’s more focused on helping people bust a move and make “that” business work.

Branding will still be at its core, but the approach will be different (read: actionable advice built to address the questions above).

I have another site on the way designed to work in harmony with this one. Built to help you and your business truly break out (that kick in the ass mentioned above).

The Changeup

Soon after I started blogging I realized it would take time to gain traction. Almost 2.5 years in, I’m almost halfway through my 2-5 year plan (I’m a fan of the slow burn).

It’s been fun and rewarding, but it’s time to change things up, because …

1. I don’t like standard, operating procedure and …

2. So many amazing peeps get hung up on “process” and emulating others, ignoring their own gifts.


But enough about me. What about you?

What are your online dreams? Have they soured or are you still on course?

Has your own special form of genius been repeatedly snagged because you’re trying to emulate someone else’s formula?

Has your business stalled?

Feel you’ve diluted your message and with it, killed your spirit?

I’ve written this ad nauseam but here goes … Know your stuff. Have a plan. Be incredibly competent and practice a bit of integrity along the way. But most of all, just make sure you forge your own path.

This is key to finding the right audience and more importantly, loving the work. In the process you just might show the world how brilliant you are, and grow that business you’ve always dreamed of.

How do you measure your online success?

Are you getting there?

If not, what is stopping you?

… Oh, and keep those emails coming. I would love to hear from you!

Interested in learning more about my branding and design process? Jump on over to my email list

Click here for your own free copy of You Don’t Need Fans, You Need Customers.



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{ 26 comments… read them below or add one }

Rob Skidmore February 26, 2014 at 11:20 am

Great stuff as always Craig! I’m excited to see what you come out with.

I feel like I’ve got all the things you talked about; I love what I do, I know my stuff, I’m not lacking in integrity. The only area where I think I’m coming up short is the plan. I have great and detailed plans for products/features but my blogging/content/marketing plan, not so much.

I’d be interested in hearing what you 2-5 year plan consists of and how you developed it.

Thanks for you thoughts
Rob Skidmore recently posted..WordPress Writing Prompt PluginMy Profile


Craig McBreen February 26, 2014 at 6:02 pm

Hey Rob,

Thank you, looking forward to the changes myself.

Well hopefully what I’ll be offering up will help. As I slowly start to change this site, and rollout the other, I’ll be detailing more of the journey.

Glad you enjoyed and keep pushing, Sir!


Jack February 26, 2014 at 4:07 pm

I feel like two different people, that is my challenge. ;)
Jack recently posted..Do You Ever Think About Life Changing Experiences?My Profile


Craig McBreen February 26, 2014 at 6:03 pm

Ha! I often wonder how you deal with that ;)


Kaarina Dillabough February 27, 2014 at 3:22 pm

And that’s why I call you JJ ;)
Kaarina Dillabough recently posted..Be In This MomentMy Profile


Jack February 27, 2014 at 4:38 pm

It is an appropriate name.
Jack recently posted..You Seem A Decent Fellow. I Hate To Kill You.My Profile


Craig McBreen February 27, 2014 at 9:13 pm

Indeed! Thanks for stopping in, JJ.


Arleen February 27, 2014 at 9:04 am

Hi Craig- It has been a long time since I have stopped by. The last time we conversed you were working on speaking engagements. How are they going?

I love your take on business and look forward to your new site to help with getting your business to blossom.

For me business has improved, although I am surprised through our long and snowy winter. I have been doing more social media and join blogging groups. The blogging, as well as Google+ and Linkedin has helped with SEO. I have a plan and it is working. The most important thing that I have learned is keeping up with the times. If you do not you will be left in the dust. When you get a chance please stop by new blog. There is a video that is priceless about the changing of Technology.
Arleen recently posted..Using Technology to Promote Your Business and How it is Influenced by Our YouthMy Profile


Craig McBreen February 27, 2014 at 9:12 pm

Hi Arleen,

Been a while? Man has it ever.

Due to an odd combination of family issues and a tremendous amount of work, I’ve held off on the speaking, but things will certainly change with the rollout of the new site.

Thanks for the kind words. So glad your business is booming and your plans are making things happen. That pop out of your dog in glasses makes me smile every time ;)

So glad you could come by!


Adrienne February 27, 2014 at 10:32 am

Hey Craig,

Well this one is speaking to me too because I feel like I’ve been stagnant.

After writing my post about losing my mojo, I’ve had a difficult time lately. I know the direction I want to go but for some reason things kept getting in my way. This year hasn’t gotten off to a very good start either but I know where I’m heading now and this time I’m going to get there.

As you very well know I’ve got the community, I’ve got my target audience and I love what I do. Besides blogging I also do consulting and install blogs for those who don’t have the time to learn or they just need things set up for them. Love doing that but I’ve been wanting to create my own product for awhile and this time I’m probably more than halfway done with it. Now comes how to correctly package it and market the heck out of that and me to people outside of my safe awesome community. I’m going through some training starting next month to help me achieve exactly that.

I know this is where I belong and I know what’s going to help get me there. After all of that then I also feel that I can expand what I share on my blog and help people also learn how to market themselves much better for whatever they want to achieve. Those are my thoughts for now and I’m on that course.

I have no doubt that what you’ll be sharing will be exceptional as well and help so many people out. I hate to see them stuck. It’s no fun at all.

Bravo Craig, way to go my friend.

Adrienne recently posted..What Happens When You Lose Your MojoMy Profile


Craig McBreen February 27, 2014 at 9:05 pm

Hi Adrienne,

Well you had more than your share of things to deal with.

I know what you’re talking about with the obstacles though, been dealing with some pretty major ones myself … they tend to pop up at the most inopportune times too, don’t they?

You sure do have the power of an amazing community behind you … and I’m certain they can’t wait for that product. Looking forward to seeing what you bring us and how you go about doing it … I’m sure it will be a valuable resource for many.

I like the way you’re going here. Sounds to me like we have similar methodologies for going forward. Now to do away with those darn bumps in the road ;)

I hate to see them stuck too! Thank you.


Stephen Lahey February 27, 2014 at 10:38 am

I especially agree with you on this point: “So many amazing peeps get hung up on “process” and emulating others, ignoring their own gifts.” Sad, but true. Glad that you’re focused on helping your readers to something about it, Craig!
Stephen Lahey recently posted..Mike Lehr: Tap the Practical Power of Intuition for Sales and Small Business SuccessMy Profile


Craig McBreen February 27, 2014 at 6:15 pm

Hey Stephen,

If most would only realize this, but I’ll do my best … stay tuned :)


Ashley February 27, 2014 at 1:59 pm

Hey Craig

Great topic. I think we all come to points in our development and just stall.
I sometimes feel like I am not getting anywhere, but then just try to come up with a new idea of things to do for a boost!
I just launched my new website, and so hope that helps improve my brand.
But I am not stopping there!
have a great day
Ashley recently posted..Starting a WordPress BlogMy Profile


Craig McBreen February 27, 2014 at 6:20 pm

Hey Ashley,

Loving the new site, now I want a history on the name ;)


Kaarina Dillabough February 27, 2014 at 3:25 pm

You’ve hit the nail on the head Craig. After spending (too much) time learning and seeking, chasing and attempting to “do things right”, we can forget that it’s more important to “do the right thing”…and that’s as individual as our fingerprint. Great reminder to fan the flames of our talents, and be our own original. Cheers! Kaarina
Kaarina Dillabough recently posted..Be In This MomentMy Profile


Craig McBreen February 27, 2014 at 6:24 pm

Hey Kaarina,

Good to see you here :) Yes indeedy. It’s so easy to get sucked in (consume, emulate then fall flat … heck I think we’ve all done it to a point). And I’m sure many want to be the three guys I mentioned above, but that’s not going to work. Like you stated, “fan the flames of our talents, and be our own original.”


Jacob Yount February 27, 2014 at 9:35 pm

I let lack of progress discourage me. I’m a big believer in “if you build it, they will come” (not discounting the multitude of other variables needed, but consistency and showing up is a plus and way ahead of so many other people).

Soon as I start seeing a lull or even worse some glaring mistakes or failures strike…I digress almost to the point of below starting level. Basically taking my eyes off my goals and forgetting how much I know.

Thanks for the reminders. I stop by here too little and glad I did today, thanks Craig.
Jacob Yount recently posted..Color Confusion in China ManufacturingMy Profile


Craig McBreen February 28, 2014 at 5:04 pm

Hi Jacob,

Consistency and showing up is key … even if you’re only able to spend a few minutes, simply going after it every single day makes all the difference.

What has helped me is to ditch the long-term goals, because I never reached them. Now that I’m focused on what I can do in two weeks, next week, or tomorrow I’m getting a lot more done.

We need to reward ourselves for those small accomplishments too! Keep at it, Sir and so glad you stopped by.


Tim Bonner February 28, 2014 at 3:35 am

Hi Craig

I’ve built a couple of niche sites recently and one’s making a few hundred dollars a month right now.

I’m still not sure if that was a fluke or not so I just set another one up and that’s still in the early stages.

When it comes to my main blog, I’ve got a community going on there but I don’t really know where it’s going.

I’ve stopped posting to a regular schedule and it’s actually helped me to write more by not being so rigid.

I know people talk about consistent posting being a good thing but for me it doesn’t work.

I’m going to start offering some services on that blog in the future but for now I’m happy enough to keep it going as is whilst I set up a few more niche sites.
Tim Bonner recently posted..SocialFans WP Responsive Social Counter Plugin ReviewMy Profile


Craig McBreen February 28, 2014 at 5:07 pm

Hi Tim,

I’ve been following you and must say I’m impressed. To make money on a niche site is no easy feat, and you’re teaching people they can’t become Pat Flynn overnight ;) I love the persistence + the dose of reality we get with you.

For my coming site, I’m going to be experimenting quite a bit, but will quickly put into use what I’ve learned over the past two.

Looking forward to see what services you bring.

So good to see you here.


Maxwell Ivey March 2, 2014 at 6:36 pm

Hi Craig; First congratulations on making it this far. Second, I want to applaud you for adapting your blog to provide us with even more help. I am making progress and feel things are headed in the right direction, but I am just not making enough moony from my site. Th sales commissions from selling amusement equipment aren’t coming in often enough. Still haven’t attracted any advertisers or sponsors even though the site has very good traffic and rankings. I have a dream of doing a youtube show based on the amusement industry. I’d love for it to pay my way to travel the world. Any suggestions would be greatly appreciated. Thanks and take care, max
Maxwell Ivey recently posted..My first google video hangout tune in next weekMy Profile


Craig McBreen March 14, 2014 at 9:31 am

Hi Max,

This process is a series of slow, incremental steps. Sometimes it feels like it takes forever, but patience has been my friend over the years. Seems like you are really getting out there though, Max. Would love to see how the YouTube plan works.


Mitch March 14, 2014 at 2:50 am

My goal is to generate more leads online for my business, i’m running a business website not a blog, and always on the lookout for new tactics and strategies for how to make that happen,
i think i could learn allot from your experience and your take on business approach, if you could share a couple of tips on that it would be awesome.
Many thanks and Best wishes!
Mitch recently posted..Free CV Builder, Free Resume Builder, cv templatesMy Profile


Craig McBreen March 14, 2014 at 9:27 am

Hi Mitch,

Thanks for stopping in and please stay tuned. I’m currently working with several co’s and will be writing about these experiences as well.

Also feel free to email me with any details. Thanks.


robin martin June 24, 2014 at 7:51 pm

My name is Robin, a father, and a husband. before i married my wife, i had a business

with the oil firm, i was extremely rich, i got married to my wife Clara, she gave birth to

my first son, after two years, every thing crumbled, i lost all my money on a shiping

containers that got suncked in the sea, it was really hell for me, the insurance company

were not helping matters, i really surffered and my wife was the one doing all the spending

with her little salary. this continued until i got a link of a spare caster

online, i never really wanted to believe it, but my wife asked me

to give a try, i clicked on the link after three days of argument with my wife, i told him

everything and he smiled and said, i already know. he told me what i should do, and when i

did it, the first call i received was from the insurance company, guess what they said, I

was paid for all my lost and i became rich again, i have my second child now, and we are

leaving happily. try him if u have a similar issue or any other issues, he can also make

your business grow faster. contact him on his email;


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