In certain contexts, graphic design is considered pure art.
Web coding is a highly technical skill and the wizards I work with often amaze me with what they can accomplish.
Marketing is something we all need to work at to some extent, and the motivation to do it doesn’t come every day.
And social media is both a curse and a salvation.
But the disciplines and practices I’ve listed above are all part of an online entrepreneur’s life.
If you’re a small business person or someone looking to make “it‚” happen online, you might fall into one of two categories.
1. Constant churn (with nothing to show for it)
2. Incremental progress (meaning slow and steady gain)
Where are you?
1. On the hamster wheel of content creation?
2. Sitting down daily, weekly, monthly, charting a course? Taking all these pieces and slowly putting them together into a cohesive whole?
Put on your best German accent and say “Gestalt!‚” It’s a term that translates to “unified whole” Theories on how we mere mortals often organize visual elements into groups. There are Gestalt Principles and when applied, disparate pieces become whole.
Visually you can say it’s like looking at a complete form, rather than focusing on the details. When certain principals are applied visual forms come together. And in my industry, clients sometimes focus on the details, losing sight of the whole.
But today we’re not talking about design or my clients. This is about “big picture‚” thinking for you and your venture.
And when you can visualize that “big picture‚” well, that’s when all the pieces come together.
It’s about getting “unstuck‚” and moving in a clear direction.
Listen, as a small business owner I’ve been stuck 1,001 times. As in life, there is no perfect plan, but you can get so hung up on the details that stalling becomes stagnation, which can sometimes lead to failure.
If you own a small business, “big picture‚” planning is the first step to a truly effective marketing plan.
And for the solopreneur or budding blogger, truly looking at the unified whole is the best way to get out of the “churn‚” trap.
Are you here to simply have fun?
Or do you envision something special as the result of all your hard work, creativity and determination?
If you’re here for fun, at least you have a reason.
But if it’s “that‚” something else and you haven’t crafted a master plan for your online venture, I’d say today is the day to turn off the computer, get out the old pen and paper and get in a “gestalt‚” frame of mind.
Stop “churning” and start doing:
5. Find your swag.
6. And let ‘er rip.
It’s time to make “it” happen.