Say great stuff about yourself without sounding like a gasbag?
Master the art of brand You?
With visitor engagement and social shares now mattering more than ever, providing unique content is a must.
Readers who read and share your posts help bring the little engine that could (your blog) to the top of search engine heaven.
AND Originality is shared more than milquetoast. Your very own creative spirit laced with expertise helps build authority and reach.
Authority and reach = readers, followers, and customers.
And this combination just might trump SEO. Yup.
So building influence, gaining subscribers and converting customers is more about distinction. You knew that, but how do you do it?
What is this secret sauce I speak of?
1. First realize that a truly unique voice is part of spot-on branding.
A bold, unique, and consistent brand attracts eyeballs.
Simply proclaiming your expertise is not enough.
So a big part of branding done right is not being afraid to be you.
So again, Craig – how do I do this?
Think about what makes you different:
Your accomplishments, world-view and work experience.
How have you approached situations in an innovative way? Weathered a rough patch? Creatively dug yourself out of a mile-deep hole?
Situational smarts in life and in business. Your killer spirit. How can you bring all this to the world through your writing? And will it really make a difference?
If you can answer those questions, I think you have the main ingredients to start crafting an online presence that sticks.
2. Realize this fickle social media world is not about selling the old fashioned way …
and people drop faster than a politician’s promise after election day.
Selling, ROI and measuring gains are about building relationships, and this stuff takes time.
You want others to talk about your virtues, your expertise, your voice.
A. Realize bang-on content is less and less about search friendly phrases and more about uniqueness. Developing VOICE is insanely important.
B. And you need a long-term mindset that is not about peddling, shouting, or broadcasting. It’s a relationship-building exercise that takes time.
Operate like this, break a few rules and guess what? Your stuff is shared more and more and more. With that comes influence and a compounding effect that just might bring the audience you covet.
Providing extremely valuable content is good branding, but being different kicks it up a notch. So, think about those questions above (your situational smarts) and then ask yourself if your online presence displays them effectively.
And realize good relationships don’t happen overnight.
People are attracted to those who stick out.
And they work with those they like, know and trust.
So if you’re working your fingers to the bone, trying to make make your way, do this:
Look at the content you provide and ask yourself how to make it even more valuable and interesting and wait for it … Unique.
Then focus on a long-term relationship building strategy and see what happens.
I own McBreen Design. A Seattle design firm with a strong focus on content marketing. I help small companies and organizations bring their vision to life with brand strategy, design and content. Get in touch and let me know what I can do to help.