I need some advice, now!

by Craig McBreen · 65 comments · General

You might be wondering why I’m blogging.

Maybe you couldn’t care less. Regardless, I would love to read your thoughts on my plans for this house in 2012.

I started blogging for one simple reason, Speechification.

Problem is, blogging has infected my soul and I’m in it for the long haul. Sorry, but you’re stuck with me. I’ve said this blog is my accountability platform, so it’s officially time to shut up and start on the follow-through.

The focus of this little homestead will be:
Creativity, Growth and Change for the Better.

I aim to INSPIRE people by:
Showing them my social experiment and how it’s helped me.

Infusing stories about other people and the brilliant things they are doing.

Focus on inspiring people embracing change and being extremely creative.

Record, write, and speak on my changes and the changes others have gone through.

I seek to HELP people:
To get over fear, embrace uncertainty and discomfort. And in the process become happier, less restrained, and more creative.

I want to show my enthusiasm with blogging and encourage others to embrace this fantastic and truly liberating domain. To keep that tail wagging and encourage others to do the same.

And it’s not just about me. Frankly, I’m not that interesting and my goal isn’t to bore you to death.

Pasty, balding, 40-something, ahem, 45-something men normally don’t rock the house. So, I’ll bring in others to save you from a total yawn-fest. You’re welcome.

I also have years of experience in branding and design. Although the blog will be about much more, I plan to integrate said skillz. I’d be crazy not to, right?

I will write about creativity:
I want to go into detail about the creative process, but also focus on new and worthwhile ideas in the world around us. Write about the importance of originality and inventiveness and show real-world examples of people and institutions doing this.

But I really need your advice on the following:

1. Public Speaking
I started blogging to improve my speech writing. And “former chubby, introvert becomes public speaker” has a nice ring to it, don’t ya think? Plus I want to shout my message from the rooftops.

My plan is to start with colleges and I’ve even scheduled meetings to start the process. Yep! Hopefully they don’t laugh me out of the room. The talk focuses on what I’ve been writing here, but I also plan to segue into social media as a platform for change.

That is step one.

Your thoughts? What better place to start then the college crowd, right?

Is there another specific audience that might benefit from such a talk?

What other venues should I try?

Will these topics resonate or am I completely crazy? Don’t be afraid to tell me.

2. Highlighting Others
Part of my “get out and do” plan is to showcase interesting people. I want to inspire people to embrace creativity and change. What better way than interviews, right?

I don’t want to be Srinivas Rao or David Siteman Garland. I admire these guys and they do this SO well. I simply want to make interviews a part-time venture, as I want to focus on writing and speaking. But I wouldn’t mind getting a bit of advice from said experts.

Which format is best suited for this?

Who would you showcase?

Again, … am I a loon?

Here’s the big one:
Marcus Sheridan inspired me to ask for help with this post.

3. My Tagline
I think I’ve outgrown my current tagline. See that thing in the upper-right? Well it needs to change.

Creating taglines is part of my day job, but I’m my own worst client. It’s like the builder who has the worst house on the block, so I now seek wisdom from my friends in the blogosphere.

I’m not asking you to come up with a tagline, but would love your opinion on what I’ve created.

I love Bryan Thompson’s tagline, “From where you are to where you want to be”

Admire the creativity behind Danny Brown’s, “The Human Side of Media and the Social Side of Marketing”

Revel in Christian Hollingsworth’s “Explore. Dream. Discover”

Can’t argue with Mars Dorian’s “Create & Conquer”

And give Shonali Burke major points for uniqueness using “From corporate codswallop to community cool!” At least I now know the meaning of “codswallop.” Go ahead, look it up.

But something like Michael Hyatt’s “Intentional Leadership” really hits me. Such a great tagline, don’t you think?

So, what about “Creativity, growth and change for the better?” Be honest.

Anyway, I would love to get your opinion on questions 1, 2, 3 or all of the above. You might say I’m combining branding, self-help and motivation. Now that’s a mouthful, huh?

My recent posts about creativity here and here as well as breaking out here are a sign of things to come. As well as this interview, after which I created a task list I’m still working on.

This has truly been an experience for me so far, but I want to turn this place into oh, so much more.

Keep dreaming, but turn those dreams into action, now. That’s my 2012 mantra.

Oh, and let me know if you think I’m nuts.

Sign-up Today to Get Your FREE eBook.

I take your privacy very seriously

{ 63 comments… read them below or add one }

Bill Dorman January 4, 2012 at 11:06 pm

‘Infusing stories about other people and the brilliant things they are doing’. I have to tell you, people are probably going to get bored if all you are writing about is me….just sayin’….

Yes you are a loon and just short of being certifiable nuts…….but who of my friends aren’t?

I think it’s great; you have direction, you have focus and you have a hell of a lot of work in front of you. I say it jokingly, but it sounds pretty ambitious.

I think if you commit to it, you will find what works and what doesn’t. I also think if you are ‘all in’ with it, other doors will begin to open and who knows where they might lead.

Just be careful with that tagline thing; Marcus chose Mark Harai’s suggestion and then Mark disappeared for 6 months. I thought Marcus put a hit out on him because Mark wanted royalties.

I’m excited for you because it sounds like you really know what you want to do; pick up that ball and run like the wind. Good luck to you.

You really are a ho by linking all these people though………….:)
Bill Dorman recently posted..Why do you think that is?My Profile


Craig McBreen January 5, 2012 at 4:58 pm

Hey Bill,

How did you know I was writing about you. You’re funny that way. :) In fact, the Mrs. thinks you’re funny too … between you and JackB I’m feelin’ pretty inadequate in the humor dept. :)

Thanks for confirming I am a loon. Certifiably nuts sounds better though.

Thanks for the kind words. I am committed and hopefully I won’t be committed after much of this has been accomplished.

I need to start reading more of Mark Harai. I’ve visited his blog in the past, but everyone keeps mentioning his name. Must be a very cool guy, even though he hounded Marcus for royalties :) ;)

Thanks again man. I’m rolling!

And you’re right, I am a big link ho. Just want to spread the love, man.


Michael Schechter January 5, 2012 at 2:48 am

I think you’re nuts, but that’s a good thing. I only enjoy people who are nuts (Hi Danny!).

So I’m going to start by being honest. I’m not loving the creativity , growth and change line. It’s too generic considering your take on things. So much of what I enjoy about your writing is the extent that you are willing to be honest. I think that is a big part of what sets you apart (at least it does for me).

You have a really interesting voice and it should be in the tagline. Something along the lines of “Overcome Insecurity Through Honesty” or “Breaking Out Of My Shell To Break You Out Of Yours” or “Creating A Better Life” or “Revealing, Creativity”. That or How A Former Chubby Introvert Can Change Your Life :) Not that those are great, but I’d want to see more of you in there. And making something honest just seems to be a part of your brand.

That said, all the rest of it makes sense, just make sure you have a plan of attack for all of it and I’m sure you will get there.
Michael Schechter recently posted..More and LessMy Profile


Craig McBreen January 5, 2012 at 5:03 pm


You think I’m nuts too? Well, I must be doing something right. I enjoy Mr. Brown too. Who wouldn’t?

This post is asking people for honesty (read: a giant cry for help) and I’ve been getting some feedback on the tagline and there is not a lot of love, so I now realize I need to change it. So, you’re not the only one. Constructive criticism is what I need.

I like your ideas and should probably work on some options based on those thoughts. Thanks!

I do have a plan of attack and it’s already started. By the way, I like those fighting words!

Thanks for dropping by and doling out the advice, Mr. Schechter, Appreciate it!


Danny Brown January 7, 2012 at 5:54 am

Piss off, Shrek. :)
Danny Brown recently posted..The Scary Concept of Long Term VisionMy Profile


Bryan Thompson January 5, 2012 at 5:09 am

Hi Craig! First off, thanks so much for the mention! I’m freaking honored to share a blog post with Michael Hyatt’s name in the same post! :)

Second, I don’t think you’re nuts at all. I think you’re uncovering some goals you’ve long thought about but never pursued. I think you’d always wonder why you didn’t pursue public speaking.

As for tag line, I don’t know that I could do a lot better than Michael above me. I kind of like “former chubby introvert shows you how to headline in Vegas.” maybe that’s going too far. :)

Thanks again, my friend. Hope 2012 is going great for you!
Bryan Thompson recently posted..Why 2012 Year Will be the Year You KILL IT and Change Your Life!My Profile


Craig McBreen January 5, 2012 at 5:09 pm

Hey Bryan,

You’re welcome and I do love the tagline!

I really like Michael Hyatt’s blog, but I’m just a lurker there ;)

So, two people have said I’m off my nut, but you think I’m sane? Well, thanks! Honestly I’m not sure which is better. :)

Yes, blogging has really brought out many goals that I want to get to right quick, and this public platform will keep me to it. And you’re right about the speaking. I would regret not pursuing the speaking if I didn’t give it a go.

I like you’re tagline. Kind of ties in with Michael’s above. Seriously, maybe a bit more honestly in the tagline is something I should do. Think?

Thanks again, Bryan! Glad to know you and hope your 2012 is great too!


Christian Hollingsworth January 5, 2012 at 12:48 pm

So I’m personally very much inspired by the 40 something bald men. I’m on the opposite end of the spectrum. 21 with a thick head of hair.

To see folks in there latter years make big changes and doing them vigorously, like they do in fact have lots of hair, is really what gets me excited and going.

I think you’ll be a hit in that regard.

The interviews will be fantastic. Go for it! You know I feverishly enjoy interviews, and I recommend all bloggers experiment with the medium. Try different formats too. Text, video and audio. I for one started compiling mine as text, as it seemed a little easier in my schedule. That doesn’t mean however, I wouldn’t love to be doing audio interviews. Because I would!

And your tagline. Perfect. If it rings true for you I believe that’s what matters. It’s simple enough, and gives you three areas of direction to focus on.
Christian Hollingsworth recently posted..Tara Orchard is a Coach, Consultant, Trainer & Wikinomics FacilitatorMy Profile


Craig McBreen January 5, 2012 at 5:15 pm

Hi Christian,

Glad you are inspired by our lot. ;) The heck with Rogaine, right? :) If I only had as much motivation as you when I was 21, imagine where I’d be now? Seriously, you are the most ambitious 21-year-old I know. Glad I found your place through Adrienne.

I need more of a push re: interviews than anything, so thanks for the encouragement. Maybe I will mix it up and see which medium works. I’ll have to check back at your place for more tips too.

Thanks. I’m getting mixed feedback on the tagline, so I’m not sure exactly what I’ll do.

Thank you for stopping by and giving me a bit of advice. Really appreciate it!


Lori Gosselin January 5, 2012 at 2:10 pm

Hi Craig,
It sounds like you know what you’re doing. Having a clear goal is paramount to achieving success, I believe. You’ve got to know where you want to end up.
I’m not good with taglines and haven’t done any interviews, so I won’t be of any help there so I’ll go to your first question. This intrigues me. You want to talk to college students. What is your message – sorry, I’m not clear on that. Have you considered High School students? I think they would be perhaps a more receptive crowd. Public speaking is a lot of fun. Tell me more about what you’re planning.


Craig McBreen January 5, 2012 at 5:23 pm

Hi Lori,

I can pretend I know what I’m doing. Really, I wanted to put it out there so I would really follow through on all. I do have clear goals and monthly / weekly to-dos as well. Not sure exactly where I’ll end up, but I’m taking the steps.

The message is very similar to what I’ve been writing about here. And I actually have three speech outlines:

1. It’s never too late to pursue (discover) a passion. I wasn’t some whiz-bang kid, or even young-adult. I was an underachiever and am a late bloomer …

2. Social media. A similar speech, but focus on social media as a platform for change. How it’s helped me change my life. Find my muse and grow.

3. Creativity and passion. This is the talk I thought might resonate with the younger crowd. School, career and how the current model is outdated. Don’t compare yourself to others, etc. You have amazing opportunities now. So many options to take advantage of. Embrace your uniqueness. Find your creativity and passion. But, I could expand this to other venues. Not sure?

The basics are:
Former fat, introverted, insecure kid used to worry about everything.

Wants to help, … push the introverted, antisocial, anxiety-ridden. I’m a lifetime introvert really.

I didn’t really start to change until my 30s-40s.

Lead in to a more powerful message, empowering people to change, break out, get uncomfortable, try new things. Be creative.

This can: Unleash human potential, creativity, etc. With an emphasis on Creativity!

How’s that?



Claudia January 5, 2012 at 3:47 pm

Hi Craig,
I have to say, I am so impressed by the energy that you have been exuding in your posts. It’s like you had an epiphany and you are chomping at the bit to get rolling. I LOVE that. And while you may tease about being 45-something, believe me, you are still young ….especially in your thinking and vibrancy. Good for you.
As far as speaking engagements go…have you looked into your Chamber of Commerce for your community or surrounding communities? They are often looking for guests to speak on a variety of topics and I bet they would love to have you! Also, I happen to really like your current tag line. Sometimes we are too hard on ourselves…especially when we are generating a new vision…but, personally speaking, I think that your current tag line speaks well to your vision. My two cents.
Oh and…um…I take a little exception to Bill’s all inclusive ” you are a loon and just short of being certifiable nuts…….but who of my friends aren’t?” Hellllooooo!!!!
Great post Craig and you are an inspiration!
Claudia recently posted..Another Auld Lang SyneMy Profile


Craig McBreen January 5, 2012 at 5:35 pm

Hi Claudia,

Thanks for the kind words here, and what you say about an epiphany is so true. Blogging brought it out and I am chomping at the bit and am ready to roll. Thanks!

As long as I’m still young my thinking and vibrancy that’s all that matters, right? The great thing about blogging is you are engaging with so many people and your aren’t just stuck in your age group, as is often the case in real life. Where else would I be talking with 21-year-old Christian H. who is doing some amazing stuff.

I am a member of the Seattle Chamber and have hosted events, but never been a presenter. I will give that a go, but wanted to try the college route first. I really should pursue that now though. You are right.

So, you think I should keep the current tagline in the upper-right there? Hmmm, I wonder if anyone else will say the same. The tagline is a bit of a dilemma, but I can ponder, eh?

Yeah, I guess Bill just called all of his friends crazy. :) Bill. Bill. Bill. ;)

Thanks for the juice! Appreciate it.


Bill Dorman January 12, 2012 at 8:30 pm

Oh no, you are either all in or you aren’t…………….:). And I’m counting on you to be all in…………
Bill Dorman recently posted..If this were my last blog postMy Profile


Craig McBreen January 13, 2012 at 4:51 am

All in the looney bin ;)


Joe D. January 5, 2012 at 3:50 pm

The public speaking taking fruition is a great idea. There are a TON of people out there who could be inspired by a former fat guy putting himself out there through speaking, writing, and teaching.

And the fact that you (and I) are past 40 plays right into your hands. What’s a better teacher than one’s life experience, right?

Great post, looking forward to more…
Joe D. recently posted..My “Resolution”? Keep Tradition Alive and KickingMy Profile


Craig McBreen January 5, 2012 at 5:40 pm

Hey Joe,

Thanks, I really do want to get this message out and I really do want to help people break out. If I can find enough people crazy enough to listen to me maybe I will help. Who knows?

You and I do have a lot in common, Sir. But you have those culinary roots vs. my Irish roots which are all about potato soup. I never had an aunt who cooked a mean pasta dish. ;) But you are right, what’s a better teacher than one’s life experience? RIGHT!



Barbara January 5, 2012 at 3:56 pm

Craig, why is it that people with dreams and visions are always called nuts? But you are in good company!

And I am sure you have more than just a vision and are one step before committing and taking action.

Sorry, this tagline of yours “Creativity, growth and change for the better” would not get me out of bed, this is not YOU the way I perceive you, it sounds stilted (you wanted honesty, did you not?), you are funnier, more honest and more direct. And are there not other sides to you which you might not take into consideration now?

Target your audience and go for it, it is great to know you and toitoitoi (as we say in Europe), Barbara
Barbara recently posted..On The ThresholdMy Profile


Craig McBreen January 5, 2012 at 8:30 pm


Not sure, but you’re right, it looks like I’m in good company. ;)

I actually have this stuff mapped out, but figured putting it all out there is the best way to actually get things done. Accountability platform, you know.

I definitely wanted honestly, so thank you. Michael S. said something very similar about my tagline, so there must be something to what I’ve been writing here. :) I want to be honest with my writing and tell real stories about my experiences, so this is really great advice. I’m receiving some mixed messages about the tagline, so there will be a lot to ponder in the coming weeks.

In the meantime I’m moving the other items, but will really want to have a tagline by the end of the month. Thanks for the advice, this is a big help!

Good, constructive criticism is what I needed. Thanks!


Brian Driggs January 5, 2012 at 5:36 pm

T’is the season for reflection & redirection, isn’t it, Craig? I’ve got similar aspirations for my sites this year, though today is Day 5 cold turkey without cigarettes for me, and… bah. Excuses. If it is to be, it is up to me. I am slacking.

Public Speaking?
I think you should go for it. I had a chance to do a little about a year ago, chickened out, and let the opportunity fade away. Looking back, I don’t know that I was ready for such things, but I’d rather regret something I did than something I was afraid to do.

Highlighting Others?
Do it. Doesn’t matter how you do it – just do it. You will discover your own style in short order. This has been at the center of my life for 2+ years, now, and it’s proving itself my life’s work.

One caveat? Forget the big names. Everyone is already parroting their every word. Seek out the Regular Joes who aren’t professional consultants, speakers, & hucksters. Ask them what they’ve tried, how it worked, and what it means. Look to where you can make the most difference.

The problem with “Creativity, growth and change for the better,” is that it’s a little redundant. I mean, is anyone suggesting creativity, growth and change for the worse? (One hell of a niche, right there.)

“Better living through exploration” is awesome. Keep it. Periodically change the bit after it to align with your focus throughout the year. Examples:

better living through exploration | creativity
better living through exploration | public speaking
better living through exploration | purple monkey dishwasher

The best is yet to come, Craig. Press on regardless.
Brian Driggs recently posted..Multi-Project Agile DevelopmentMy Profile


Craig McBreen January 6, 2012 at 1:13 am

Hi Brian,

Yes, t’is the season, so this post is definitely in the spirit of the season.

Great to hear about your site and the cigs too. I remember giving my wife a pack of cigs and asking her to only give me so many per day … no matter what. That was a long time ago, I went slightly crazy, but it worked. Not too many things as addictive. Good luck!!

Thanks for the encouragement with regard to speaking. My thinking is if I post it here, I can’t chicken out. Maybe you weren’t ready, but next time embrace that discomfort and push through. Man, every time I do that with something I really wanted to do, but was afraid to, it’s the best damned feeling.

I really do like highlighting others, plus if I pick the right people I can only learn from the relationship.

I’d like to hear more about you and what you’re doing though.

I’d say I have a great group of people I’m engaging with. Most have been at it longer and know the system way better than I do, but there are several who’ve been at it about as long as I have. I still learn a ton from them.

I think I will toss that tagline. The reaction to it hasn’t been that great, but I wanted constructive criticism, so this is a big help. Thank you! Yes that would indeed be one hell of a niche.

Several people have mentioned that they really like “Better living through exploration,” but I do really like your ideas and I could drop in “purple monkey dishwasher” just to see if everyone is paying attention. :)



Brian Driggs January 6, 2012 at 5:33 pm

I think the draw of your current tagline is the discovery process inherent in the idea. It’s like better living through innovation, where innovation is a product of risk-taking and the discovery of the new ideas that result. Besides, exploration is just a cool word, ya know?

If you’d like to hear more about me and what I’m doing, you have but to ask. I am at your service, sir. You’ve got my email, mate!
Brian Driggs recently posted..TWICs, XIXMy Profile


Craig McBreen January 7, 2012 at 1:05 am

This makes me want to keep it. :)

Well, I’m definitely trashing “creativity, change and growth for the better” as you guys made the decision easy. Was not crazy about it anyway.

Okay, thanks for being available, Sir. :)


Jon Buscall January 5, 2012 at 7:01 pm

To get more speaking gigs and showcase interviews start a podcast.

As an ex university lecturer I got into speaking on the business circuit partly from contacts but also from my podcast. In fact, it’s enabled me to quadruple the rates I used to get as a university lecturer.

The podcast got me invited to speak at a conference in Oslo where by chance the head of Norway’s largest speakers agency happened to catch my talk. That got me represented by the same agent in Norway as Gorbachev, Neil Armstrong, and the former Norwegian prime minister Gro Harlem Brundtland. This would not have happened without my little podcast.

Podcasting is also a great way of getting to talk to people who fascinate you. As well as my marketing podcast, I co-host a show on canine behavior and have got to talk to some of the leading people on dog training. I can’t recommend podcasting enough.
Jon Buscall recently posted..The Secret to Increased Landing Page ConversionsMy Profile


Craig McBreen January 6, 2012 at 1:19 am

Hi Jon,

Thanks for the tip. Today I went over to iTunes and subscribed to your podcast, so I’ll be checking it out.

I’m assuming some basic equipment would be okay as a start, but you do need some decent audio equipment for quality recording, right? I know nothing about this, but am interested.

“Norway’s largest speakers agency happened to catch my talk.” Good thing you were on your game that day! ;) That is great.

There are more than a few people out there (now on my top secret list) who I would love to talk to. Very interesting.

Thanks for another great idea!


Adrienne January 5, 2012 at 7:48 pm

Okay, I must be pretty pathetic too Craig but pasty, balding, 40-somethings are okay by me. Yep, I admitted it so there. Now, on to what you’ve asked of us.

1) I have a huge fear of public speaking so it’s been suggested to me to join Toastmasters. It’s an organization that is free where you can get up in front of a room of people who are there for the same reasons you are. Because they are either scared to speak in public and want to nip that fear in the bud for good or improve their speaking skills. Either way, they aren’t going to laugh at you but instead, give you positive feedback to help improve that area. I say start with them until you get comfortable.

2) I’ve always enjoyed interviews because I’m able to learn so much about other people so I say go for it. I can’t really help you with the format and how to go about this since I’ve never done it before. Sorry I’m of no help here but I like the idea.

3) I like the “Creativity, growth and change for the better” it has a nice ring to it and you know I’m all about generic taglines. That is SO not my area of expertise either and I wrestled with that myself earlier last year. I say get advice from the pros when it comes to that but I like that one. It suits you well for what you want to do with your blog.

So those are my two cents worth and hope they were somewhat helpful. You’re getting a lot of good feedback here so you’ll have all your questions answered and this all figured out in no time at all.

Great post Craig and will be anxious to hear the results.

Adrienne recently posted..How To Install Facebooks TimelineMy Profile


Craig McBreen January 6, 2012 at 2:48 am

Hey Adrienne,

The other day I made a comment that my wife wishes I had a mane like Patrick Dempsey. Well, she let me know that wasn’t the case, so now I feel better. Maybe I should use Sean Connery as a model citizen instead. ;)

1. Thanks for the tip. I forgot to mention in the post that I am actually a member of Toastmasters. I haven’t been to a meeting in a while, but do have the CC certificate and it was an invaluable learning experience. Might go back to really brush up. It really is a great organization.

2. Thanks. I’m mainly looking for opinions, so glad you like the idea. I’ll probably stick with one format to begin with and rollout another down the road, but my main concerns are the speaking and tagline.

3. Interesting. Several people have commented that they really like it and several have said it won’t quite work for what I’m going to be doing here. Much to ponder on the tagline and it’ll be interesting to see what else people have to say.

Your two cents were most certainly helpful, and you’re right. I’m getting some really great feedback, and will have quite a bit to go over during the next several days.

Thanks again for the help!


Al Smith January 5, 2012 at 10:10 pm

Great job Craig. Of course you’re nuts. We all are. Or we wouldn’t be doing this. Regarding your tagline. Hummm. I have been using; “Inspire & Influence Positive Change” and will be putting it on my site soon. I like the positve change ring. So I would say “Creativity, Growth & Positive Change” What you have is good, its just my two cents.

I really like all your other plans as we have discussed before. You are a talented writer and know you will be a great speaker too. Just get out there and do it. ( That sounds like what I’ve been hearing from you and others) Go for it man. Whatever your age. It doesn’t matter. I’m older than you. Yep. 54 going on 18. ha !

Best of luck brother. Look forward to staying in touch and watching you accomplish your goals. Thanks again for your continued support for The CARE Movement and me personally. Really appreciate you. Take CARE.

Al Smith recently posted..A Trip of Gratitude & CAREMy Profile


Craig McBreen January 6, 2012 at 2:58 am

Hey Al,

Thanks for certifying that I’m nuts. We run in similar circles, so I guess nuts stick together :) I do like “Creativity, Growth & Positive Change” Hmmmm.

Thanks for the kind words, Sir. Now you get out there and do it, too. ;) I have a meeting setup to get the ball rolling, and would love to get up and speak by the end of the month. That’s my goal anyway.

54 going on 18 sounds about right. Just stay 18, why don’t ya!

Thanks and best of luck to you as well. I’m looking forward to hearing more about your plans. Exciting times for you and The CARE Movement.

Thanks, Al. This means a lot!


Bret Juliano January 6, 2012 at 12:53 am

What about using something like “Keep dreaming, but turn those dreams into action, now, ” for your new slogan? If you took some sandpaper to it and refined it a bit, I think it could make a great new slogan.
Bret Juliano recently posted..Under the Couch and Around the Corner (2011 vs. 2012)My Profile


Craig McBreen January 6, 2012 at 3:03 am

Hi Bret,

“Keep dreaming, but turn those dreams into action, now,” is a good base, man. Hmmm. This is great, in a way it sums up one of the speech outlines I have. I’m getting some great feedback here and already have quite a bit to work with. Thanks for this, Bret. More to ponder.


Melanie Kissell January 6, 2012 at 7:42 am

Such admirable aspirations, Craig!
I, for one, applaud you. :)

Happy to offer up a list of “where” to find speaking opportunities:

1.) Public libraries
2.) Rotary Clubs
3.) Plancast. com (find events in your area that focus on your “signature speech/es”) Let me know if you’d like my personal stash of sites like this one. I’ve got a pretty long list.
4.) Lions Clubs
5.) Meetup.com (check for group meetings that resonate with your topics)
6.) Elks Clubs
7.) Local.com (search events/conferences)
8.) Church groups
9.) Optimist Clubs
10.) TSNN (Trade Show News Network — search for events)
11.) Bookstores
12.) Offer to do a “Lunch & Learn” at local Insurance offices and/or Real Estate offices

I’d steer clear of speaking to high school students. Been there. Done that. Let’s just say they’re not exactly “receptive” creatures.

Your tagline?
I really adore the one you’re currently using. I say if something isn’t broken, why try to fix it?

But if you INSIST on changing it, I’m suggesting …

“I don’t know what the hell I’m doing … yet” or …
“Coming up with a tagline is a pain in the ass” or …
“Tagline: Under Construction” or …
“You weren’t looking for a tagline, were you?”
“Taglines are like men with a full head of hair — overrated”

And my favorite …

“I have more soul than Aretha Franklin. Want to ride the soul train?”

I promise I wont’ ask for royalties. LOL ;)

Forget the big fish. Find a small pond and BECOME the big fish!!

Looking forward to living vicariously through your adventure,
Melanie Kissell recently posted..My Biggest Marketing Mistake In 2011My Profile


Craig McBreen January 7, 2012 at 12:45 am

Hi Melanie,

Thank you! Now that I’ve put it out there I have to follow through. That’s one of the reasons I did it.

Thanks so much for this list. This is great!
I’ve never heard of Plancast.com and never considered Public Libraries. And all the other options are great. Thank you.

I would like to try the college crowd first, but really have no intention of speaking to high school kids, but thanks for the warning. ;)

The best thing about the speaking gigs, is I can write about them.

Tagline: More than few people have commented that they like it as is, so I will consider keeping it. Many options to ponder though.

As for your options, I naturally prefer “Taglines are like men with a full head of hair — overrated” :) ;) but will give you a high-five and fist-bump for the Aretha, soul train line. ;)

I would love to find people out of the blogosphere who are doing really creative stuff, but in the blog world I’ll shoot for people who are accessible.

Thanks and EPIC comments. That’s my new favorite word :)


Shonali Burke January 6, 2012 at 2:13 pm

Thanks for the shout-out, Craig!

As far as taglines go, “creativity, change and growth for the better” doesn’t really grab me (er, you did ask). I like taglines that use one or two words, as some you’ve outlined, or the “from-to” operator (like mine, heh!). I think you want something punchy, and this one isn’t.
Maybe you could do a “three words for 2012″ exercise and weave your tagline around those? And if you want to stick with the current words, I’d change them to “Create. Change. Grow.” I think that sounds and feels better; using verbs almost always does.
Just my $0.02!
Shonali Burke recently posted..Three Time-wasters for Friday. Thank you, Facebook.My Profile


Craig McBreen January 7, 2012 at 12:50 am


Thanks, and I do think you have one of the most unique taglines out there. It’s one I never forget. :)

I think after all the comments, “creativity, change and growth for the better” will go in the dumpster. I was lukewarm on it anyhow, couldn’t you tell? Thanks for making the decision easier!

The three word tip is a great one and you are right, it does sound much better! Much to think about.

Thanks for stopping by my little watering hole and making some great suggestions. This post will be my study page for the next few weeks. :)


Jason Fonceca January 6, 2012 at 10:19 pm

Wooo! I love it Craig! LOVE. IT.

Good for you man.

And you DO rock the house, never a yawn when I swing by here.

1. Public speaking, it’s not so much about the topic, it’s about the story-teller ;) A crowd that might benefit is over-worked, high-paid lawyers. They generally seem to be needing a breath of fresh air, but you may have to approach them differently.

2. “Infusing stories about other people and the brilliant things they are doing. Focus on inspiring people embracing change and being extremely creative.”

Sooooo…. it’s about me? :P

I personally LOVE video. Video skype calls in particular, I have some here: http://ryzeonline.com/videos – they’re very easy.

3. Tagline – What you have is great, and it could work, but the fact that you’re questioning it to me is a sign that it’s not as powerful as it could be. I’ve always felt that when you hit a tagline that suits you “feel it” and “know.”

Personally I lean towards punchy, concise ones. (I find ‘growth’ and ‘change’ to be redundant, but it may have the effect you’re going for in the perceptions of others :D)

My current (and probably eternal :P) tagline for RyzeOnline.com?

Ryze up!

Either way, the internet’s better ’cause of you.
Jason Fonceca recently posted..Ryze Success Steps – Kinetic TypographyMy Profile


Craig McBreen January 7, 2012 at 12:58 am

Hey Jason,

Thanks, appreciate it! And glad I’m not sleep-inducing. ;)

1. Thanks for the tip. Now that’s a crowd I never even considered. I wonder what over-worked, high-paid lawyers would make of a former chubby introvert, turned public speaker?

2. Yes, it’s all about you and Bill Dorman! How did you know. ;)

I’ll check out your link. I’ve considered the Skype thing, so will check yours, and I have a few others to check out as well.

3. Tagline. You are correct. As I mentioned above, “creativity, change and growth for the better” will go in the trash can. I was lukewarm on it anyhow, AND you could tell! Now you’ve made my decision easier!

I dig “Ryze up!” Love it! Now I need to get to work.

THANKS! Jason, I really appreciate the constructive comments here. You are a commenting extraordinaire. I’ve seen you in action over at Marcus’ place!


Jason Fonceca January 10, 2012 at 3:51 am

Thanks Craig!

1. A question you might prefer: “What might overwhelmed, generally unhappy lawyers make of a high-value, fresh-perspective guy putting ‘the grind’ aside, and doing what he loves? Hmmm…

2. Oh I know…

3. Easy is good!

Thank you for the compliments Craig (and Marcus is very open with his appreciation too, and I’m thankful).

I will say I’ve spent most of my life honing my clarity, articulation, and contribution skills, through many art forms & media, in fact the evolution of my clear articulation is this Kinetic Typography (please excuse the audio quality, new mic is en route.)

I’ll also say, it takes two, an awesome team = awesome discussion :D
Jason Fonceca recently posted..How Bad Do You Want It? [Intense Desire!]My Profile


Craig McBreen January 10, 2012 at 4:31 am

Hey Jason,

1. Maybe a career change is in order … and it’s not all about money. ;) Eh?

2. :)

3. Agreed, and these comments have been a huge help. Thanks so much for your comments.

You’re most welcome. Yes, that Marcus is a cool guy indeed.

Thanks for the kind words and will check out the link.


Danny Brown January 7, 2012 at 6:02 am

Damn, but you have some goals for 2012, man – awesome, let’s be having them!

So, to your questions. Please feel free to disregard any or all.

1. Any particular reason for colleges? How about people just starting in your profession, where your passion can guide them to be amazing? Or educating older, stick in the mud folks in your profession, because change starts from within? V=Be the change agent for your industry based on your experiences.

2. Not sure what the platform is, but Skype and split screen is a great way to go. Video is such a powerful tool, and for one-on-ones there’s nothing better.

3. Tagline. Always a toughie. How about “because dreams start with a vision”? it captures your beliefs and mixes them with reality?

Good luck in your next stage, man!
Danny Brown recently posted..The Scary Concept of Long Term VisionMy Profile


Craig McBreen January 7, 2012 at 8:31 pm

Hi Danny,

Damn straight! :) Working hard to get a speaking gig by the end of this month.

1. Well, this is a brilliant idea, thanks! This is exactly the type of advice I was looking for. I have several talks in mind. They are all very similar, but the first is aimed at the college crowd. I think these kids have so many opportunities now, even with the economy in the crapper. Things are not so rosy as in 1999, but the tools and technologies available are amazing. And young people don’t have much in the way of commitments, and frankly I’d just like to motivate them. BUT, I really do want to speak to people closer to my age as well and love your ideas. Cut and pasted into notes. :)

The thing is, I’m not sure exactly where to find those folks, so will need to research.

2. Might go the Skype route. I’d also like to find people outside of the blogosphere. We’ll see how the search goes. Thanks.

3. I love the tagline. Love it. I have a list of about 60 and this blows them all away. Like I said, I’m my own worst client. ;)

Thanks, Danny, especially for the tagline idea. I have a ton to think about, but I might just go with that. If so, let me know what you prefer, check or PayPal. :)

Guys like you give me the “juice” to keep rolling!


Jack@TheJackB January 7, 2012 at 7:04 am

I once tried to convince a friend to use “Formerly Fat and Funny.” He didn’t really like it so much. Nor did he want to roll with “I won’t bore you…much.”

I almost convinced him to try “Cheaper than a $5 whore with less risk of infection.” It really didn’t say what he was trying to do but it was kind of catchy.

As for people to speak to, I am more focused on people in the work force. I don’t think college is bad but there is something to be said for talking to people who have been in the real world long enough to realize that there is a lot that they don’t know.
Jack@TheJackB recently posted..It Is Not Cute When I Act Like a FatherMy Profile


Craig McBreen January 7, 2012 at 8:43 pm

Hey Jack,

I did a speech in toastmasters about a year ago that started with me wanting to be James Bond as a kid … to later in life when my father in law told me I looked just like Kevin James. You know, “Mall Cop?” :) I’ve lost a few lbs. since then. ;) :)

“Formerly Fat and Funny” does have a nice ring to it so I’m not sure what the heck was wrong with your friend, man ;)

“Cheaper than a $5 whore with less risk of infection.” now that is golden. He should have ran with that one.

Jack, this is better than the, “suck me harder” post you wrote about. You know the “Three Words A Kid Should Never Read” post? My wife just reminded me about that post. I think she reads your blog more than mine. Woe is me.

Re: Speaking. Well, it seems that you and Danny agree on this one. I like the idea for sure. I just need to find the right place to speak, so will be working on that. I really do want to speak at colleges, particularly community colleges.


Jack January 8, 2012 at 9:14 pm

Hi Craig,

Ya know, I might run a post with that “Cheaper than a $5 whore with less risk of infection” just for fun.

If you want to make sure that your wife reads your blog more I would be happy to run your posts here too. ;)

Hope your are having a good weekend. Got some great weather to send your way. 80 degrees and blue skies.
Jack recently posted..The Blog is BrokenMy Profile


Craig McBreen January 8, 2012 at 11:58 pm

Actually I think you should propose a guest post over at Copyblogger ;) Or just do a case study, “Scintillating headlines sure to get your reader’s attention and attract the right people.”

If you ran the place she would be more entertained, no doubt ;)

Sun again in Seattle. We’ve had a pretty good fall and winter so far, but 80 degrees and blue skies sounds much better.


Ralph Dopping January 8, 2012 at 10:15 pm


Way too much fun in your writing to be a snore-fest.

I’m in no way qualified to give you advice but I probably will anyway (’cause I just can’t help myself). Not sure I like the tagline. Sounds a touch generic. Look, I don’t know you but after reading a few of your posts I am guessing you can do better than “Creativity, growth and change for the better.”

I assume you plan to use your creativity to grow and help change life for the better for people. I am no tag line guy (you can see that by mine) but how about “Using creativity to help people change and grow for the better.” Like I said, I’m not a tag line guy.

Good luck. I look forward to reading more of your inspiring writing. It sure has put a spark of creativity in mine.
Ralph Dopping recently posted..What are the best THINGS in life?My Profile


Craig McBreen January 9, 2012 at 12:17 am

Hi Ralph,

Thank you, Sir! I try to have a little fun with the writing, Just glad it’s not a snooze-fest to you.

Anyone is qualified to give advice on a tagline, so thanks! I’m glad you’re being honest here. More than a few others have mentioned that they aren’t exactly crazy about the tagline. So, I am glad I asked for help.

You got it! I like your idea and think that could certainly be the foundation for something that really works at defining what I’m trying to do here.

I really appreciate you dropping in and giving me a great suggestion. So many great comments here and I now have some work ahead of me. :)

Appreciate the kind words and thanks! If I can put a spark of creativity in anyone’s daily work, writing, whatever, I feel I am doing something right.

Hope you have a good day.


Dina January 9, 2012 at 8:22 pm

Hello Craig, I just hopped over from TheJackB. Being a newb in the blogosphere I am no one to give advice, but I will add my two cents all the same.

*I actually like your tag line, it made me want to poke around your blog. But take this with a grain of salt–it took me months to come up with mine.

*As far as who you should highlight, I would love to read about people who are using social media to make real social change. I think it would be quite inspirational.

Anyway, good luck! I will check back to see what you’ve been up to.
Dina recently posted..New Year’s Resolutions, take 2My Profile


Craig McBreen January 10, 2012 at 3:38 am

Hi Dina,

It looks like I’ve picked up a few readers from old Jack. He’s a cool guy and I especially love his headlines. ;)

Thanks! Several above have mentioned the same, so I now need to consider keeping what I have. I’m looking for constructive criticism and comments, so I’m grateful for each comment I receive. Thanks!

That’s a great idea and that is the type of person I’m really shooting for. There is certainly some power in this realm and I would love to see those who are taking advantage of it for the greater good. Inspirational indeed! Thanks again.

I’m glad you decided to stop by (thanks, Jack) and hope things around here get interesting enough for you to come back.

Thanks, Dina.


Jay Adams January 10, 2012 at 1:33 am

the illustrious JackB sent me :) First time checking out your blog and I’ll definitely add you to Google+ and Google Reader. thanks


Craig McBreen January 10, 2012 at 3:39 am

Hi Jay,

Thanks for stopping by!

Another one of Jack’s readers :) I must get over to thank him.

Appreciate you adding me. I’ll head over to Google+ right now and do the same.

Have a good one and thanks for the visit.


Leon Noone January 10, 2012 at 5:56 pm

G’Day Craig,
Tha JackB sent me too. O just wanted to add this; Marketing isn’t everything but everything is marketing.

Make sure you have fun.
Leon Noone recently posted..Forget Customer Service: Learn How To Think Like Your CustomerMy Profile


Craig McBreen January 10, 2012 at 9:17 pm

Hi Leon,

Well it looks like Jack hangs with some great people :) I’ve seen you at Marcus’ place more than a few times as well and really do appreciate you showing up at mine.

Well, in this blog world, yes. You’re not always pushing something, but you’re writing to attract readers and once you get deeper into it … you will be trying to learn more about your audience to help them out, so we are doing our our little brand of market research, eh?

I’m new to blogging, so what do I know. Well, I do know that I AM having fun and plan to keep it that way.

Thanks so much for the visit, Leon.


Guru Eduardo January 11, 2012 at 4:31 pm

Just found you site Craig and love it.
And I agree your tagline needs help (kind of boring)

Here’s my suggestion for a tagline…..”Inspire Desire For Change”

For myself I prefer to inject a little humor. Here is mine…

“If you haven’t got a screw loose you are probably just wound too tight”


Craig McBreen January 11, 2012 at 6:35 pm

Thanks for the constructive criticism. I’m getting a lot of it and the comments are really helping me. Thanks for your contribution.

Are you referring to the comment in the upper-right or the “Creativity, growth and change for the better” line? Because that one is indeed history :)

I like “Inspire Desire For Change” and will add it to my list, thanks!

“If you haven’t got a screw loose you are probably just wound too tight”
Agreed. :)

Thanks so much for stopping by.


Guru Eduardo January 11, 2012 at 4:41 pm

on second thought how about…..”I Inspire Desire for Creative Change”

Yeah, I like that better..
Guru Eduardo recently posted..You matter when……My Profile


Craig McBreen January 11, 2012 at 6:36 pm

I like ‘em both and will add to my list. Thanks!


Jens P. Berget January 11, 2012 at 5:05 pm

Hi Craig,

I’m sure 2012 will be an awesome year for you, and public speaking is interesting. I hope you’ll share your thoughts and experiences with us. You could start at Colleges, but you can also contact the local authorities and the people working for the City of Seattle. They need all the help they can get.

I was speaking yesterday about social media marketing for the Mayor, and some business people in the town where I live. Judging from the feedback I got, this is something I should keep doing, because “the city” really need some help from people like us :)
Jens P. Berget recently posted..How to Name a Business When You Have Absolutely No Ideas LeftMy Profile


Craig McBreen January 11, 2012 at 6:40 pm

Hi Jens,

We’ll have to compare notes in a few months, huh?

Once I get some speaking gigs I will definitely be sharing my experiences, even if they are not so great. Great point about the city. I really do need to hit up the Chamber of Commerce and see what opportunities they have available.

Have you written about this? This is definitely something I want to hear about and I’m sure many others do. I want to talk on change, creativity, etc., but also want to mix in social media, especially as a platform for change.

Love to hear more about what you have going. Maybe a Skype call is in order?

Thanks, Jens!


Jens P. Berget January 11, 2012 at 7:30 pm

We should definitively compare notes. I haven’t written about it yet, mostly because so many things have been happening at once. I have just finished hosting a fairly large expo at the university, and I was speaking yesterday, and I’ll probably have a speaking gig next week as well… I can’t remember the last time I was online :)
Jens P. Berget recently posted..The Unfair Small Business Advantage You Can Use to Devour Your CompetitionMy Profile


Craig McBreen January 11, 2012 at 8:27 pm

Sounds good to me!

I’m in the same space … so many things going on at once.

I’ll be checking in with you, Sir!


Deeone January 12, 2012 at 1:55 am

Hi Craig,

Although we’ve been connected for sometime now, this is officially my first visit to your site. I have to say, I’m loving the place! :)

I was just over at Danny Brown’s site and he had wonderful things to say about you. So me being the type of man that I am, I had to come and see for myself. Boy, was he right on the money.

I love your realness… your direct approach, and of course your writing style. How in heavens did I miss this?!

Much like you, I have an interest in getting better about my public speaking as well. I would love to be able to take my writing and speaking to the next level, and the only way I see doing that is by stepping outside of my comforts zone; doing things that I would rarely ever do.

In the past, I’ve been a bit introverted myself, and at the ripe age of 34 I think it’s high time for me to break out of my shell. You’re definitely an inspiration to me for that, mate.

It would appear that we’re pretty much in the same boat as far as tapping into our creativity, growth, and change for the better.

I’m glad I decided to venture out today… it’s been an awesome adventure and I look forward to getting to know you even better.

Wishing you all the best in your present and future endeavors, my friend. May 2012 bring you everything you’re seeking from it and a few more awesome surprises. :)

Deeone recently posted..The Shocking Truth About Taking ChancesMy Profile


Craig McBreen January 12, 2012 at 4:10 am


Yes, and you took the first step beyond Twitter. Thank you, Sir for the visit. It is much appreciated!

Well, being on Danny’s list was a great surprise to me. I’m humbled to be in such company, appreciate what he did, but do realize I must be doing something right over here for Sir Danny to throw me a bone. Really just glad to know the guy.

Thanks for the complements. Just trying to be the overly honest, tail wagging nerd I am. :) Fat, awkward and antisocial gives you plenty to write about, especially if you’ve come a long way from that.

I didn’t start public speaking until the age of 40. Yep. I got sick of the shaking legs, the uhms, and the stuttering. Frankly it was embarrassing and I really wanted to change. After a few stints at Toastmasters I learned to 1. Deal with the fear and 2. Do it right. I also came to love it, even with the pins and needles.

I think embracing discomfort AND uncertainty are the best ways to grow. Has been for me.

I’ll be writing about my speaking experiences here, so stay tuned :)

Well at 34, you’d be breaking out six years earlier than me. Sounds to me like you’ve already made up your mind. Maybe we can talk in a month or so when I have a gig or two under my belt. Just let me know.

Thanks again for the kind words. Very glad you stopped by the humble place and I look forward to learning more about you, Deeone.


Leave a Comment

CommentLuv badge

{ 2 trackbacks }

Previous post:

Next post: