Blogging is NOT a business. You’ll never make real money as blogger and anyone who tells you otherwise is peddling snake oil.
I’ve been guilty of writing posts of this flavor, but is it true? Is thinking of blogging itself as an occupation a non-starter?
As I get a little deeper into this, I’m not so sure.
My initial thoughts on the terrain …
Beyond the deep woods, on a craggy, rather precarious cliff, sit the bloggers who blog about blogging. Everything they rely on stems from one engine: The Blog.
This is what I thought, but maybe their situation is not so precarious, because they are not so reliant on their one online property.
Their blog is not the only mechanism to drive traffic, email subscribers and adoring fans.
It’s the face of a beautiful business.
Just like any other self-respecting entrepreneur, they are running a well-oiled, successful enterprise. Something well beyond The Blog.
And that’s how I would like to direct the conversation … to all the bits and pieces behind the facade.
Today’s post serves two purposes:
1. To let you know I’ll be writing a bit more on this very topic. Deconstructing the business of blogging and reinventing it in my own little way. In fact, I have an eBook coming out about this very topic – full of advice from people who do this rather well. Stay tuned.
… and …
2. To simply ask anyone out there: HOW in tarnation are you making a real living online? Full- or part-time?
How are you doing “it” you own way?
Do you consider the blog a simple platform to promote everything else you do?
Or is it the exoskeleton, covering a brilliant machine of your own making? One built around the business of blogging?
Is your online property primarily promotional or is it the true face of your enterprise? A port of entry into a unique business model all your own?
Well, let’s just say it’s amazing what you discover during the course of a close to two year blogging journey. I’ll be sharing more of that precious information as I go, but today I would love to hear from you, successful blogger, on the fine art of blogging as a business …