You have enough energy built up to launch yourself into the stratosphere and you’re more than ready to make your online presence known right about now.
Am I right?
You might be blogging already, but you’re a bit muddled about your reasons for being here. You could be thinking …
1. How in the world will I help people?
2. What exactly is my purpose online?
3. What makes me so special?
Well, that’s what you should be thinking.
If you plan to go from blossoming to booming, I certainly think you need to provide value, figure out exactly WHY you’re blogging, and show us the incomparable you.
What do you know about blogging, Rook?
You talkin’ to me? Okay, I know, I’m a digital baby, but I also have over 20 years of experience in branding, marketing and design, which counts for something, right?
So before we jump into this let me just say, I’m only six, um, almost seven months into blogging. I am NOT an expert by any stretch of the imagination, but I do know a thing or two about creating a nice, tight cohesive package, from start to finish. Did that sound dirty?
You want your online presence to be spiffy, purposeful and off the hook, no?
1. What are you bringing to the table? (Value)
2. Why are you here? (Purpose)
3. What makes you You? (Uniqueness)
Yo, I’m talkin’ to you.
1. Value: Bring it.
Again, just to be 100% clear, I am no zen-master of blogging, but I do think you need to help people in some way or you’ll simply be spinning your wheels for all of blogging eternity. Unless of course you’re doing this for shits and giggles. If so, enjoy the ride and stop reading.
I’m just a regular guy who has been an introvert and disengaged for most of my life. I finally changed and want to help you get over your fears, embrace uncertainty and discomfort, and in the process become happier and more creative. To break free from constraints and do things you only dreamed about doing.
I want to show my excitement with blogging and help other’s embrace this fantastic and truly liberating domain.
I’ll also write about social media, creativity and marketing, to help small business people, fellow bloggers and individuals not only break out of routine, but be more creative. Motivation infused with some old school marketing and branding advice.
So, how can YOU help?
2. Purpose: That little flame that lights a fire under your ass.
Again, this wet behind the ears, 40-something, blogging tenderfoot says you need a purpose. Did I mention that wheel spinning thing?
Srinivas Rao and David Crandall were kind enough to offer me a bit of advice here. With their help and a bit of illustrative inspiration from Ameena Falchetto I basically decided to “ditch the niche” and “focus on the flavor.”
Did you say Flava?
Yeah Boy! And this helped me laser in on my intention.
Said flavor consists of a group of core topics I will be writing and speaking about:
The Big Three (Boo-yaa!)
– Personal growth and breaking out.
– The power of creativity.
– Social media as a platform of change.
Here’s the boring part:
I will utilize my years of experience in branding and marketing, because that’s what I know and if you get me started I won’t stop talking about it. K?
– I will also highlight other bloggers and out-of-sight people.
– Explain why late bloomers are so awesome.
– And drop in a few tidbits about creating and managing a side hustle.
What is YOUR purpose?
3. Uniqueness: Your Killer Swag.
Did I say I’m NOT an authority? Not even close.
So, if you’re reading this, Mr. Brogan, you have nothing to worry about. I’m the anti-guru, see.
But this rook is a proponent of embracing social media as a Platform for Change. And real change happens when you show us the real you.
So, what makes you special?
Let’s start. First, practice a little acceptance.
Look in the mirror. There you are. Let out the authentic you online. Stuart would be proud.
But please don’t force it. Be yourself and do what feels right.
Those funky, little traits that you see as imperfections are exactly what makes you interesting to others.
The ability to sneeze and fart at the same time does not qualify. Sorry!
Are you a wee bit odd? Well, bravo. Weird is in, so learn to be comfortable in your own skin and just hit it.
Quiet as a mouse? Well, the blogosphere is bang-on for quiet types, because when you are collaborating online, you have a chance to experience privacy AND participation.
Fanatical, overenthusiastic and opinionated? Oh boy, Start typing and see where it takes you.
A wee snide? Well, a little snark will add some much-needed spice to blogtopia.
In a nutshell: Just be yourself, put in the work and see what happens.
Oh, and there’s nothing wrong with shits and giggles.
I’m a former angst-ridden, introverted, reclusive fat boy and I won’t shut up about it. I’m still more introspective than outgoing, but I’m not detached like I was.
I’m over 45. That’s okay. Man, talk about Late Bloomer!
So, this former, antisocial, anxiety ridden, fat kid is the perfect soul to guide you on a journey. I want to help you. I’m putting my creativity into words that will hopefully make my site somewhat interesting and hopefully, fun. I’ll even try a little self-deprecating humor along the way.
What makes YOU unique?
So, you can take my Freshman advice with a grain of salt, or maybe just give it a go.
This is number two in the series. Number one is all about organization. Get to it!
1. How can you help? Or, what do you offer right now?
2. What’s your purpose in this online village?
3. What’s your killer swag?
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- Your 3 Step Process to Surviving and Thriving the Fickle Realm of Social Media - July 10, 2014
- How Do You Become a Successful Blogger? (4 Answers that Might Surprise You). - June 26, 2014
- The Beautiful, Empty Cup of Blogging - June 11, 2014
- Why Small Businesses Hate Content Marketing (and What to Do About It) - June 4, 2014
- My Breaking Out Mission (and Why I Need Your Help) - May 28, 2014
- The Entrepreneurial Mindset and What it Means to You - May 21, 2014
- Four Content Marketing Lessons from Anthony Bourdain - May 15, 2014
- How I Grew My Business With “Foolish” Old School Tactics (and Why You Should Do the Same) - May 1, 2014
- 4 Compelling Reasons Why Your Startup Company Should Blog - April 16, 2014