Think about a past project that brings a beaming smile to your face. A feat you’re very proud of.
And mowing the neighbor’s 2.75 acre lot doesn’t count, sorry.
This is about creative endeavors that resulted in something momentous.
An accomplishment that rocked your world.
Did that brain racking flush out a divine and proud moment?
Now let me ask you this:
Did your plan follow a nice linear path from start to finish?
Well, if it did you’re perfect, so you can stop reading, as the rest of this post is for mere mortals.
When I craft a post, the headline is often the last thing I construct. Why? Because my idea isn’t fully realized until the end. (Makes sense, right?)
It’s a non-linear adventure.
A slightly chaotic, not so A to B approach.
One that zigs when everyone else is zagging, or something like that.
This post is about bringing a killer idea to fruition, and I’m not sure a robotic path is your ticket.
Why? Well this is about big things, and grandiose ideas realized stem from a twisted and often painful creative process.
Yes, painful. It’s not always comfortable but so what? You’re not going to do anything worthwhile sitting on the cushy chaise longue of life.
So today, pull yourself out of that rigid hell hole.
Shake up your ingrained process.
Think about your school days:
Do what teacher says, pay attention and don’t move from your damn seat.
Rote learning ruled.
Exploration was not encouraged.
And the school day was about following that outline to a tee.
I’m still making up for all those lost years in the primary prison, learning to imitate.
Are you still learning to imitate? Following that rigid path?
Well just STOP!
Why? Because NOW is the time to crush what binds you.
A purely linear approach to creative problem solving is the least creative way to do something significant. Steve Jobs stated that “creativity is just connecting things,” and I agree.
And connecting things is never a purely sequential process. It’s a bit wonky, somewhat painful, yet fun – but it can lead to pure magic.
Think about the best ground acquisition game in the world.
One of my favorite plays in American football is the lateral pass. I like to call it a “backwards ass pass.”
Why do I love it so? Because it sometimes results in controlled chaos that is a wonder to behold. Turns out, football and improvisation are a match made in heaven.
Check this (and come back):
Wasn’t that awesome?
A frenetic, crazy and impromptu path to the end zone.
So, what am I saying?
Sometime a crazy ass pass (or path) is your best option.
So today, why not try something.
Luke Williams writes the outstanding blog, Disrupt, and often speaks on disruptive thinking. The process is about doing the opposite of what is expected. Flipping an idea on its head.
He provides many examples, but I love a particular case-study regarding the most mundane consumer item on the planet.
In fact, the owner of Little Miss Matched thought the category was so boring, it was ripe for some craziness – Mismatched socks, sold in threes. After all, people often lose one sock and have to chuck the other, right?
So what’s the result of this disruptive idea? The company is simply killing it in the young female market.
And guess what? There really wasn’t a problem, because nothing needed fixing. Against the grain creative thinking lead to some cherry on top results.
We are trained to follow a straight line and fix PROBLEMS. This company simply discovered a segment that was ripe for a creative shakeup.
According to Williams we should:
1. Look at the accepted, yet tired beliefs that dictate the way things are done, then;
2. Search for the clichés that keep us operating under the influence of such boiler plate assumptions.
You’re then armed to upset the status quo by whipping up a disruptive scheme or two.
Whacky socks are one thing, but he also sites Red Bull. Think about the product. It tastes like battery acid and is double the price of Coke, but it’s now one of the most successful brands in the world.
Ass backwards, right?
Now, let’s get back to your everyday world.
Your business. Your blog. Your latest project.
Are you stuck?
Well, why not write down the accepted ways of doing things, then toss inna few disruptive shots? Today.
Think about it like this.
The way you feel while doing the work – It saturates the finished product.
And a rigid, inflexible plan can result in a stinky, dead fish that smells of desperation, because it sucked your life blood right out of you.
A slightly chaotic structure often means the opposite: It’s fun, you feel alive and those gleaming ideas shoot out a-rat-a-tat-tat.
So why not shake things up today and morph into a machine gun of creativity?
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