craig-mcbreen-Want-to-Rebrand-Your-Business?-STOP-and-Take-These-Four-Steps-FirstQuick, answer the following questions?

Would you prefer …
1. Fans?
2. Customers?
3. Brand evangelists?

Or to make this more clear …
A. Fanatic blog commenters?
B. People who buy from you?
C. Customers who purchase your products and/or services, trust you, brag to all their friends about you, and keep coming back for more?

The choice is easy, right?

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How-to-Find-the-Perfect-Client1How do you craft an online presence built to attract and convert buyers?

Eliminate the “Tire Kickers” and find paying clients?

Well, before we start let me give you a little backstory …

I started blogging two years ago, happily pounding the keyboard each day on the verge of something special, or at least I thought.

Every day I was maintaining a tenacious schedule with a killer spirit, but at the end of each day had laid a big, fat goose egg.

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The-Power-of-StoryWhat’s the secret to standing out online?

How do you build authority and find those prize customers you covet?

How do you really make it in the online jungle?

If you deliver a consistent, helpful, engaging narrative with a core message and a specific audience in mind, you’ll blow past the competition.

Because story done right makes you likable, trustworthy, and helpful. And people buy from those they like, know and trust.

Of course, but where do you start?

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Tree houseI know someone who blogs about living in a house fit for elves.

A minimalist who lives in a very small space.

When I first entered into this Twilight Zone built on 100 million plus blogs, I thought tiny house people were silly.

I did.

But I’ve just moved my family from a 3,500 square foot house with a view to a 900 square foot apartment.


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How-to-Turn-Any-Podcast-into-A-PostWhat is Podcasting Gold?

And how can I (an average guy) teach you to turn a podcast episode into a magnetic post?

You can find great material anywhere, but you might be overlooking one of the best pieces of source material out there — the podcast.

But truth be told, my favorite podcasts are from comics. Why? Well, the long-form format, combined with (extremely bleep bleep and double-bleep) casual conversation leads to some pretty compelling stuff.  I rather like compelling and salty, but if you’re easily offended, please steer clear.

What about your list? Do you just listen? Or do you listen, repeat and take notes?

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Breaking-BadBreaking Bad is one of the best dramas in TV history.

And the show’s creator, Vince Gilligan, can teach you a few things.

Yes, you.

If you don’t know, the show’s protagonist starts out as a high school chemistry teacher, but ends up fully immersed in the seedy underbelly of the meth business.

In the producer’s own words, a Mr. Chips to Scarface transformation.

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Craig-McBreen-Why-I-Almost-Failed-at-BloggingIf you look at my first post, you’ll see how much this blog has changed.

To be honest, I had a problem back then. I was focusing on all the wrong things: Comment count, social shares and meaningless metrics.

I was sucked head-first into the mighty social vortex, and my dopamine center was lighting up like a pinball machine.

I was obsessing and writing scattershot because I was letting my emotions lead the way.

Are you?

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HELP!What’s the secret to a great tagline?

And what qualities define one that really works?

Just like my previous two articles:
Positioning and Naming I’m going to provide a framework for a rockin’ tagline.

First, let’s define what a tagline is.

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craig-mcbreen-What-Can-I-Offer-You?I’m not in this for fun.

Okay, that’s not entirely true. I enjoy many aspects of our digital utopia, including meeting many super smart, driven and very generous peeps, but there’s more, waaaaay more.

There always is, right?

And this is about you, not me, but here’s my quick-and-dirty explanation …

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How-to-Pick-the-Perfect-Name-for-Your-BusinessA great name can make all the difference in the world.

And taking the time to craft one might be your most important first step.

But you see naming as a mystical practice. Something you’re not capable of.

Well there’s nothing mystical about it, really. In fact, anyone can use the steps below to come up with a bang-on name that’s catchy, unforgettable, and enduring.

And today, that’s what I’m going to show you how to do.

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