The future of blogging and why you need to pay attention

by Craig McBreen · 82 comments · Social media

I want to take a recent, thought-provoking post and expand on it in my own feeble way.

Why? Because I like a stimulating discussion and if you’re blogging you NEED to pay attention.

So before you drop some wisdom in the comments, let me lay this out.

Several weeks ago Mark Schaefer authored a post titled “Is there anything new in blogging? No.

He started an important conversation, and if you read every little morsel of every comment (you should) you’ll see a variety of takes on the future of our little digital utopia.

I didn’t see Mark’s piece as a criticism of Blogworld. He was using the event to frame his argument, setting the stage for a series of topics we should all take a keen interest in.

He was poking a stick at an industry that feels a wee bit stale. To some, more stagnant than an algae filled pond or more anemic than Michael Bolton’s latest CD.

The post and comments made me think beyond the current lack of innovation and focus on what emerging technology will carry our message. And most importantly, how we might roll with the punches.

With mobile gaining market share by the day, what does the transformation from desktop to tablet mean to your average blogger?

Will this sound blogging’s death knell or usher in a new day?

Me? I see the good old blog as another tool in our arsenal and bloggers are a flexible, innovative lot. Those who stay on that leading edge will arrive on the other side unscathed, possibly growing fat and happy in the process.

With the recent Google updates I’d say this is already happening. Quality is winning and gaming the system is more difficult than ever.

But our current medium of choice will change. The platform that is blogging WILL become something else, it’s just a question of how quickly this will happen and what that something else might be.

Pick the scenario: Blogging slowly morphs. Technologies force a hard change. Or, the practice simply splinters into a host of other activities over time.

And what about that leading edge? Is this more about creative innovation or the latest game-changing program or device?

I like to think about something like the print magazine renaissance and how a new era of “publishing” might shake out in the digital space.

Think about it.

The tablet is hot.
Its sophistication, interactivity and especially, mobility will be a boon to bloggers and continue to usher in waves of creative innovation. It’s exponential growth and mobile’s increase in market share will change the face of blogging.

Tribes are in.
Seth Godin has written about the decline of mass marketing, describing a new “tribal” economy based on connecting. There’s a new standard where uniqueness rules and all this technology is creating a giant global village full of gifted oddballs.

What fosters small online communities?

Where does individuality shine?

Why, blogging, of course. And those who master the current space and build on the changes, well these thoughts give this boy hope.

Maybe the next “Time,” “Fast Company” or “Rolling Stone” will come from some ingenious, former blogger. A creative dynamo who seems to innovate out of left field.

A gifted oddball speaking to other talented, but rare birds.

Magazines target certain interest groups, but going deeper, connecting with tribes, will be part of the new wave. I believe bloggers will be leading the charge and they will do way more than roll with the changes.

And this is just ONE example.

So, technologies advance, new platforms arrive, and we revise, recalibrate and roll. Some in a very big way.

There will always be a need for unique, entertaining, quality content. Blogging gave a voice to the individual and let us bypass the gatekeepers, so it can only get better, right?

I’m an optimist. I believe a new day is upon us and our familiar little platform is just a wee step in a long, grand process that rewards creativity like never before.

As a “glass half full” guy, my outlook is kinda rosy, but what do you think? As Mark asked in one of his responses: “What is the new media that will carry our voice?” I want to know that, and more.

I’m excited and look to push my own boundaries this year. What about you?

Is blogging dead? Experiencing a rebirth? Or morphing into something unrecognizable?

Are we talking slow, incremental changes or an overnight sea change?

What is future of our digital domain? Are you depressed or excited?

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{ 74 comments… read them below or add one }

Marie Ennis-O'Connor (@JBBC) September 11, 2012 at 2:46 pm

Excited! But then, I operate in a niche for which blogging has become a way of reaching out and connecting in the breast cancer community. I feel so passionately about blogging in this sphere that I will be presenting an abstract at an upcoming medical conference on how analysing blog narratives enhances nursing’s understanding of the survivorship experience of younger women with breast cancer. Ok, so I am talking a specific niche here..but I still remain excited by all aspects of blogging, including business.


Craig McBreen September 12, 2012 at 3:28 am

Hi Marie,

A specific niche, but you are doing something amazing here! Just the fact that you will be presenting this abstract will change more than a few lives. You and all the other women who openly write about breast cancer have already made a huge difference is so many ways, I’m sure. That’s a mission.

Thanks for stopping in!


Julie | A Clear Sign September 11, 2012 at 2:47 pm

Hi Craig, No matter that the format, the excitement always comes from people, the individual. If you have something innovative and exciting to say, and your message needs to be heard, those with eyes will see and those with ears will hear. There is so much noise but a discerning audience will drill down and find that one voice that has what they need. Always. I find we are guided to what we need and where we need to be. The sparks fly, the connections are made, no matter the format. Old dogs may need to learn new tricks, but it’s often the old dogs who hold they keys to enlightenment, so they will a way. Brilliance won’t be kept hidden.
Julie | A Clear Sign recently posted..Setting Boundaries and Standing In Your IntegrityMy Profile


Craig McBreen September 12, 2012 at 3:33 am

Hi Julie,

Yes indeed, it comes from the humble little peeps in this realm of ours. I frenetic hive, where we can usually find a group of like-minded souls. And yes indeed, a lot of drilling down is often needed, but that shimmer won’t be kept hidden for long.

“The sparks fly, the connections are made, no matter the format.”
–Yes indeed, so well said :)



Robin Hallett September 11, 2012 at 3:07 pm

Hi Craig,
I am glad to read your perspective, glad that you are speaking to quality, authenticity, and connection. I absolutely know we are headed in a good direction, so it’s more important than ever to be authentic and use your true voice. Touching people makes you memorable. Thanks Craig!
Robin Hallett recently posted..Be Authentically YouMy Profile


Craig McBreen September 12, 2012 at 3:36 am

Hi Robin,

Keep producing quality work and the other stuff will come, but it must be delivered with authenticity and we certainly can’t forget those connections. Some things change, but some things always stay the same :) Glad you are as excited as I am.

Thanks for the comments!


Ryan Hanley September 11, 2012 at 3:58 pm


I read that article as well and I share your opinion that I did not view it as a criticism of BlogWorld.

What’s funny is that I’ve seen similar thoughts shared by other A-List types (I’m not bashing Mark I think he does amazing work)…

And as they see blogging as being stale… I feel my Blog has never been more alive…

The ideas… The words… The thoughts… The concepts… Have never flowed more freely and being exchanged faster and with more vigor.

I think the blog has just begun.

Thanks bro

Ryan Hanley recently posted..How-to Satisfy Your Lust For More Blog TrafficMy Profile


Craig McBreen September 12, 2012 at 3:42 am

Hi Ryan,

I like to think less about the actual platform and more about the creativity and entrepreneurial spirit all around us. It abounds, man! :)

I feel the same way, as my blog never being more alive and I love what you wrote here:
“The ideas… The words… The thoughts… The concepts… Have never flowed more freely and being exchanged faster and with more vigor.”
–Agreed! The more people I engage with the more energy I come away with. With each conversation I come away with several new ideas! All good.

Thank you, Sir!


Jayme Soulati September 11, 2012 at 4:14 pm

Thinking…you raise some good points here as food for thought, but one thing comes to mind and that is the authentic content of the blogger. Tools, channels, mobility and delivery solutions are all good, but you still have to have original content to parse it out, right?

Bloggers will survive who are creative, authentic, consistent and intelligent. Where we tire in this space is due to being on the frontlines day in and out. We need to keep up the mojo and set good examples to everyone growing on our heels.
Jayme Soulati recently posted..Triberr Meets InfluenceMy Profile


Mark September 11, 2012 at 10:55 pm

Hey Jayme, I’ve been thinking about the SMB Collective ;-)


Jayme Soulati September 12, 2012 at 1:24 pm

Oh, that’s very cool…Let’s Skype on it, eh?
Jayme Soulati recently posted..Triberr Meets InfluenceMy Profile


Craig McBreen September 12, 2012 at 3:50 am

Hi Jayme,

Yes, indeedy, Ma’am! The tools and the delivery will evolve, but where are we without original content?

You are right about being on the front lines day in and day out. So well put. Keeping up the old mojo can be a wee bit of a struggle now, eh? So, I’ll add persistence (dogged determination) to your list.

Love your points and yes, let’s set good examples, fo sho :)


Jayme Soulati September 12, 2012 at 1:24 pm

Jayme Soulati recently posted..Triberr Meets InfluenceMy Profile


Bill Dorman September 11, 2012 at 5:58 pm

What if I’m already fat and happy? Just sayin’……………..

Yeah, blogging is on it’s way out; I think we are down to 37 blogs left in here. I’m not the visionary type, but I don’t see the core premise of ‘blogging’ changing anytime in the near future.

For every blogger that ‘shuts it down’ or uses another medium; many, many more are still jumping in. If we get down to 27 bloggers, then maybe I’ll finally get some attention.
Bill Dorman recently posted..You don’t have to be perfectMy Profile


Mark September 11, 2012 at 10:53 pm

Hey, I thought you were looking a little heavier, Bill :o


Craig McBreen September 12, 2012 at 3:55 am

Too much computer time and too many cheez-its. Oh wait a minute … that’s me ;)


Bill Dorman September 12, 2012 at 1:21 pm

Other than my head?
Bill Dorman recently posted..You don’t have to be perfectMy Profile


Craig McBreen September 13, 2012 at 1:33 am

At least you have stuff on top ;)


Ralph September 12, 2012 at 12:20 am

Sure, that’s what YOU need. More attention. Right!
Ralph recently posted..{Guest Post} Recipes for Success: Copy/Paste or Create Your Own?My Profile


Bill Dorman September 12, 2012 at 1:21 pm

What? You can have too much?
Bill Dorman recently posted..You don’t have to be perfectMy Profile


Craig McBreen September 14, 2012 at 1:28 am

Um, read old Timbo’s comment below … ;)


Craig McBreen September 12, 2012 at 3:54 am

Hi Bill,

Yes, I was thinking about you when I wrote “fat and happy.” ;)

Just 37, huh? :) I’d say you’re probably right, but I’m just wondering what is around the corner and how fast is it coming? Fast and furious or a slow chugger?

You’re right about those budding bloggers. They seem to pop out of the ground every day … now I know how the elders felt when you and I sprang forth from the tender ground.


Jason "J-Ryze" Fonceca September 11, 2012 at 9:54 pm


People love to dramatize, and that’s fine, it’s a great part of life. :)

But if you really want a solid view on things, you gotta put the drama away and realize that core things like:


Are basically never “under threat”.

They’re timeless universal aspects of our species evolution, period.

And if they’re ever to go away, we’ll be reaching some alien, new stage of evolution as replacement.

This is why even though its been thousands of years, we still have language and the written word. Even now that we’ve made it digital, language and the written word is still here. In fact, I believe there are more books + words than ever, and it doesn’t show any signs of slowing down, lol.
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Mark September 11, 2012 at 10:53 pm

Hey Jason, I basically just said what you said, now that I read this ;-)


Jason "J-Ryze" Fonceca September 11, 2012 at 11:06 pm

Mark, I’m not surprised that we’re on the same page :) I’m feelin’ the love, bro :D
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Mark September 11, 2012 at 11:09 pm

NICE, Jason! : )


Craig McBreen September 12, 2012 at 4:45 am

Damn you two for making me think! … ;)


Craig McBreen September 12, 2012 at 4:10 am

Hey Mr. J.

Glad to see your here.

Good points, and in fact your “big 3″ makes me think of the Renaissance. Self-expression and idea-sharing thrived of course. And I’m thinking of tribes of writers, artists, composers and great thinkers, finding more like-minded souls to spread to word.

Great points of course, but I’m wondering if we’ll see a true new renaissance here in this space? Maybe it’s already underway or maybe we ain’t seen nothin’ yet.

“And if they’re ever to go away, we’ll be reaching some alien, new stage of evolution as replacement.”
Well, have you read “The Singularity Is Near” by Ray Kurzweil? The whole thing about humans transcending biology is kinda creepy and kinda cool at the same time.

The written word will be around for a bit ;) I’m just wondering what’s around the corner for us and how fast the changes will come.


Jason "J-Ryze" Fonceca September 12, 2012 at 3:02 pm

FIRST IDEA: A New Renaissance

Amen to that. This is part of life’s cycles of re-birth and evolution. A new renaissance is practically guaranteed, and the underpinnings feel easy to spot.

Fantastic observation, Craig.

SECOND IDEA: Transcending Biology.
I’m aware of Ray’s stuff, and I love his bold ideas…

It’s possible.

But to me, technology pales in comparison, and always will, to the absolutely mind-blowing effortless economy + evolution of natural biology.

I *love* tech, dont get me wrong, but it mostly feels like a Brute-Force solution to stuff that can better be accomplished naturally.

Ask ourselves: What do we prefer, invasive surgery or the ability to heal naturally?
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Craig McBreen September 13, 2012 at 1:37 am

I like what you’re saying here, and I’m certainly looking forward to that new renaissance.

Transcending Biology. A deep and fascinating topic and Ray K is one amazing guy. Love his stuff, but this is probably something you and I won’t have to worry about ;) Maybe.

Oh, if I could avoid surgery I most definitely would!


Jason "J-Ryze" Fonceca September 13, 2012 at 11:36 pm

lol :) hahahahaa… nice Craig, nice.

Maybe ;)
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile

Craig McBreen September 14, 2012 at 1:27 am

I thought you’d like that … ;)

Mark September 11, 2012 at 10:49 pm

Hey Craig,

Blogging and social media has broken down barriers and brought people together in the world in way that’s never existed before.

The relationships that have already been established as a result of these communication platforms will ensure the future of blogging, or whatever you want to call it, for a long, long time.

At the end of the day, its humans communicating with other humans, period.

How that communication and interaction takes place is evolving. We have vlogs and podcasts, which continue explosive growth today, and these are the future, at least at this time, of growing communication between people in the world.

Yes, we have tablets and smartphones, which will technically change how that communication is accomplished; but its in its rawest form, its just people communicating with other people who are consuming thoughts & ideas and building relationships.

The platforms and technologies that enable this communication may change, but humans communicating with other humans will never, ever, ever change – on the contrary, it’s absolutely sure to grow.

I’m sure at some point in the future, we will communicate, and perhaps even travel, at the speed of thought.

The blogger who comes up with this technology will be rich : )

But even then, it will still just be humanoids communicating with each other.
Mark recently posted..How to Get Things Done in BusinessMy Profile


Jason "J-Ryze" Fonceca September 11, 2012 at 11:07 pm

Hahah… omg. This is great :) Love it, Mark. Love it :)
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Mark September 11, 2012 at 11:11 pm

Feelin’ the love and kickn’ the flavor Jason… Haha!

Not sure that makes sense, but its the first words that came to mind :)


Jason "J-Ryze" Fonceca September 11, 2012 at 11:27 pm

Oh it makes sense – glad you go with the flow, man :)
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Craig McBreen September 12, 2012 at 4:44 am

You guys are keeping my up past my bedtime … ;)

Craig McBreen September 12, 2012 at 4:22 am

Hi Mark,

I won’t argue with you there, because honestly, blogging has changed my life in so many ways.

I love these communication platforms and this big hive we are in is a wonder for creativity and the entrepreneurial spirit. I love all that, but do think the platforms will be evolving maybe a bit quicker than most think. Not sure, but it’s all about establishing connections, as you’ve stated, and as long as we remain creative, productive and engaged, we should arrive on the other side unscathed, me thinks.

I love comments like this because we now have a dialog going and I now have an idea for yet another post … thanks to you … and Mr. “J-Ryze.” :)

“I’m sure at some point in the future, we will communicate, and perhaps even travel, at the speed of thought.”
–Oh, now I’m thinking of a future where our bodies and minds are augmented with technology … :) See the Ray Kurzweil mention in Jason’s comment. But yes, just humanoids (augmented humanoids) communicating with each other ;)

Thanks for stopping in.


Ralph September 12, 2012 at 12:30 am


We should as Gini what she thinks. And if you listen to the podcast our friend Jon Bushnell did with Mitch Joel you may hear some interesting perspective on this exact topic. Or ask Chris Brogan. Am I name dropping? Nope! These are 3 blogger we all know well who have all been blogging since I was still pissing in my proverbial diapers.

Sure, mobile and tech is going to change the tools and the world is speeding up at ever increasing pace that I barely have time to read your post anymore in order to keep up.

Point is I agree that we need to find our own path and we, us humans, will always be communicating in the most comfortable ways to us and guess what we are not alone in the way we choose. Not with 6 billion people and a 33% saturation rate of people in the world on the internet. There will always be your tribe, your way and it might not be the fastest, most common way but it will suit an audience….as long as the content doesn’t suck ass…..;-)
Ralph recently posted..{Guest Post} Recipes for Success: Copy/Paste or Create Your Own?My Profile


Craig McBreen September 12, 2012 at 4:35 am

Hi Ralph,

I now want to get Gini and Mitch in a room and pick their brains on this.

I listened to the podcast (So thanks, it was really good!) Jon did a great job and I enjoyed listening to Mitch’s perspective on things. In fact, he might be the go-to guy on this whole topic. If I get a podcast off the ground I would love to ask him about 100 questions ;)

With the more robust wireless networks, imagine how many more peeps on our big blue marble will be online in just a few short years! But that just means a larger pool of people, so you can find the right tribe-mates. ;)

Thanks for coming by.


Ralph September 12, 2012 at 11:36 am

You do make a good point about mobile.

So, you are saying the device will change how we do what we do and I agree. The idea that people won’t typically read blogs (written) on a smartphone but they may watch video or listen to a podcast is highly relevant (I listened to Jon’s podcast while walking to work yesterday).

We can optimize our blogs to mobile but you know full well that most people won’t read blogs unless they are on a tablet or laptop. The latest thing I have seen is Apple emulating a magazine (flip pages) which is probably not new (likely uninformed comment) which lends me to think that we have not evolved past paper yet anyway ergo reading on screen has not surpassed paper just yet.

I still think that we will always have both. Fixed and mobile. The current growth is certainly toward mobile and when you consider marketing to mobile attitudes will shift but blogging is still an aspect of marketing that is a link to deeper meaning. Real engagement and understanding will never be in the blink of an eye.

So, have the bling to reel ‘em in and have the deep content rich stuff to keep ‘em coming back.

Just the way I see it. Right or wrong. Now, if i could only figure out how to do that I would be rich.
Ralph recently posted..{Guest Post} Recipes for Success: Copy/Paste or Create Your Own?My Profile


Craig McBreen September 13, 2012 at 1:40 am

I agree on most points, Sir. But I do wonder how long the desktop will be around. Hard to say as it’s hard for most who use a computer to envision a life without it. I certainly couldn’t do my thing without a 27 inch screen ;) Well, it makes it a heck of a lot easier!

Keep listening to Mitch and you might just figure it out :)


Jill Tooley September 14, 2012 at 6:02 pm

Haha, Ralph, your comments crack me up every time! Your analogies are the best. I love the way you mix humor into an otherwise serious/straightforward comment. It’s perfect. :)

With that being said, the phrase “gifted oddball” really resonated with me in this post, Craig. That not only sums up the idea of finding a niche, but also the idea that talent needs to be present in order to succeed at something. Regular oddballs, as cool as they may be, probably won’t end up as entrepreneurs. But a gifted oddball? Well, I’d be hard pressed to name a wildly successful entrepreneur that didn’t fit that description! All of the greats were considered weird in some way, but the most notable ones learned how to harness that and use it to their advantage.

I read a post on Blog Tyrant today about compelling reasons to start a blog, so between that post and this one, I’m fueled by inspiration today. I even got an idea for a business venture of my own. So…THANKS, as usual!
Jill Tooley recently posted..National Hobo Convention Swag: 7 Promo Products for Next YearMy Profile


Craig McBreen September 14, 2012 at 11:56 pm

Hi Jill,

Ralph is one of those gifted oddballs I’m talking about … ;) Me? Just an oddball, but not at all gifted … Something about those Canucks, huh? Seriously, very glad I know Ralph!

Glad that phrase resonated! And I think you’re right, because a bit of quirkiness goes a long way. It’s all about parting from the herd and thinking of a new approach. Blogging does challenge us and as things change I really believe only the tenacious and creative souls will survive. What do you think?

Ah, the Blog Tyrant. Haven’t been over there to see what he’s up to lately. I should check that one out. Love motivating posts.

Also glad you took the overall message as a positive one. A very positive one, ’cause that was my intention when writing the post :)


Jens P. Berget September 12, 2012 at 4:32 am

Interesting question. I’ve been telling my clients about the importance of content and the importance of building tribes. And, lately, I’ve been talking a lot about the shift in how people read/surf on the web. I’ve been looking at the statistics and more and more people are using mobile devices. This means that we need to write in a different way, to adapt to the new technology.

I don’t think blogging is dead. I see his point, and at times it doesn’t seem that much is happening. But, things are changing that’s for sure, but this is exciting times.
Jens P. Berget recently posted..I had to walk away to find the true meaning of life and marketingMy Profile


Craig McBreen September 12, 2012 at 4:43 am

Hi Jens,

I’ve been thinking about the different approaches I would take on this, re: tribes. Telling a Business to Business client vs. a solo blogger looking to marketing in this space. it does boil down to a nuanced approach on the concept of tribes though, huh?.

I have to get my butt in gear and truly optimize my site for mobile, as I write this it’s not quite there yet, but will be soon. I wonder how quickly those stats are changing and how soon mobile will simply dominate? Regardless if we stay creative, productive and engaged we should be alright.

I don’t think it’s dead at all, but will morph into something else over time or maybe a mix of technologies. So much to contemplate, huh? ;) But fun times ahead.


Josh September 12, 2012 at 6:40 am

When I first started blogging in 2004 people told me that it was the height of narcissism and it wouldn’t last.

Then came Twitter, Facebook and a million other platforms that were going to kill blogging and well, it is still here.

Blogging isn’t going anywhere.
Josh recently posted..Use This Skill To Learn How To Do AnythingMy Profile


Craig McBreen September 13, 2012 at 1:20 am

Hi Josh,

Well, Sir, you’ve been at this for a while so I’d say you know what you’re talking about :)

I don’t think It’ll die, but there will be a shift. Not sure how quickly it will come or what form it will take, but like I wrote in the post, there will always be a need for unique, entertaining, quality content. Blogging gave a voice to the individual and let us bypass the gatekeepers. This is why I think it can only get better.

Thanks for stopping in.


Nirav Sanghavi September 12, 2012 at 6:44 am

Some good conversations here, Craig. Thanks.

For a country I belong to, we say everyone has opinions on everything! And blogging has given them a wonderful platform to express. Any opportunity where an individual can express easily and be able to communicate with others, will work. Blogs are best at doing that. Infact, I believe that blogging is the only medium that works perfect in such scenarios.

As Jayme points out, authentic content works very well. And ‘Bloggers who are creative, authentic, consistent and intelligent will always survive’. We have been seeing so many not-so-common scenarios of how and why people are taking up to blogging. I too remain very optimistic about all forms of blogging including business!


Craig McBreen September 13, 2012 at 1:23 am

Hi Nirav,

Thanks! Yes, some amazing comments as usual. Love them!

Blogging is certainly a wonderful platform to express your opinion, for sure. It’s given a voice to so many who didn’t have one before.

I’m glad you’re as optimistic as I am :) I agree with Jayme and think creativity will really be rewarded with this model, even as it changes over time. Maybe more so!

Thanks so much for stopping in!


Jeevan Jacob John September 12, 2012 at 2:08 pm

Blogging never dies (when was it born? When the first man drew something on a rock and showcased it to his friends? Is that blogging? It is, right? “Pic-blogging”, maybe).

Blogging is a form of communication and as long as we humans exist, I believe that blogging will too ;)

Now, if we are talking about certain niches such as blogging about blogging, it might be true (not a lot of things we can talk about in this niche, unless we move on and and incorporate broader topics into it).

As with other niches, they are just starting out (many others, like maybe blogging about neurology, behavioral science or even dentistry – not sure whether these niches are popular, but I think they aren’t).

And of course, it is evolving over time.

More bloggers doing videos.

And podcasts.

(Don’t forget comic-blogging or pic blogging as bloggers tend to do that too).

And many others trying to find unique ways to communicate.

Online. Offline.

All blogging, right?
Jeevan Jacob John recently posted..Are you “a” Batman? Order, Chaos, Justice and Anarchy.My Profile


Craig McBreen September 13, 2012 at 1:32 am

Hi Jeevan,

I think it was born around 1994 :)

I’d say you’re right about certain niches just starting out and that’s kind of what I’m wondering about, even as the platform evolves … What new niche, or what creative soul will be rewarded as he/she rolls with the changes?

Not all podcasters are bloggers (but yes, it’s really a different form of blogging, although the entertainment field seems to dominate podcasting. Look at all the comedians owning the space. Not really bloggers). Anyway it will be very interesting to see how it evolves, and especially video as that could really take hold with mobile. Heck, it already has.

Thanks for stopping in, Jeevan!


Jeevan Jacob John September 19, 2012 at 3:34 pm

Maybe, the blogging as writing online form (but, is blogging just limited to writing online?).

Things change over time, and some changes, we need to adapt to (others, we need to resist) :D

Of course ;) But, aren’t those guys bloggers too (if we think that blogging is just communication instead of writing online?).

Of course, it is evolving. Fast.

Oh, boy.

I love the changes, exciting (And more competitive, too!).


Craig McBreen September 19, 2012 at 8:43 pm

Hi Jeevan,

I love the changes too. My focus with the post was on blogging as writing (which will not go away). Not sure where podcasting is headed, but I do belive video will take off in a big way … well it’s starting too as mobile gains market share.


Tim Bonner September 13, 2012 at 9:14 pm

Hey Craig

I just got into a tribe with Bill. Blogging can’t be dead!

I added a couple of blogs to my feed reader a long time ago and I looked at them today. All I found was 5 ways to do this, 7 ways to do the same thing but standing on your head and 10 ways to do it all over again but this time doing it backwards. And these are some well-known blogs. Boring!

I know they have their place but if that’s what blogging’s about then maybe it’s going to be a slow painful death. I’m guilty of doing a couple of N ways to do things but I try and put a different spin on things.

All I know is we need to have a unique voice, a strong sense of individuality, some authenticity as Jayme mentions and some nice people to come along to our blogs to comment and create a community. Above all though, I think we need likeability as a person and consistency to sustain a blog.

Oh and I’m excited about the future, as I’m in that little old tribe with Bill!
Tim Bonner recently posted..Would Your Blog Win A Grand Slam?My Profile


Craig McBreen September 14, 2012 at 1:26 am

Hi Tim,

Bill is everywhere, isn’t he?

Those headlines do work and I’ve been guilty of doing that myself, but I try to only do that every once in a while. I do notice some blogs tend to wear them out though.

Like you, I try and weave a bit-o-creativity in so it’s not all so boilerplate. Not always the easiest thing with a zillion other blogs though ;)

I like your points (and Jayme’s)!

You mentioned Bill twice. He’ll jump all over that … ;)

Thanks for the comments, Sir!


Adrienne September 13, 2012 at 10:26 pm

Now that’s an interesting topic Craig and I sure as heck hope blogging isn’t on the way out. Dang, where will I go? ;-)

I think for the most part there aren’t really a whole heck of a lot of really great content out there in my honest opinion. You know I visit a lot of blogs and I find some stale and boring. Regurgitation the same old information in their own boring words. Man, that was kind of harsh of me I know but you know I’m all about putting your own personality into your words and sharing your own opinions. I think that is what grabs people and makes them want to come back time and time again. Trust me, I never though anyone would give a hoot about what I said but lookie here. It’s so cool…

I’ll have to check out Mark’s post, you’ve got me curious now. I’m so behind the times with technology regarding mobile and tablets that if we all go to that then my blog will probably die a slow death because that’s just not my cup of tea. I’m so desktop savvy it’s ridiculous.

Hey thanks for Craig. Great topic and got me going to learn some more.

Have a great weekend my friend. Great to see you again.

Adrienne recently posted..Why You Are Not Successful On FacebookMy Profile


Jason "J-Ryze" Fonceca September 13, 2012 at 11:09 pm

Tsk… Adrienne, if you’re getting “stale and boring” it’s cuz is not a regular read :P
Jason “J-Ryze” Fonceca recently posted..What Secret Super-Powers Do Women Have (And Ignore)?My Profile


Craig McBreen September 14, 2012 at 3:11 am

Hi Adrienne,

Well if it did, I think you’d sure as heck figure it out :)

There is a bit of repetition in here, huh? I’m with you and strongly believe in really putting it out there. So a big “yes” to sharing your personality and your opinion, oh with an ounce of value of course … ;) I’m sure if I met you in person I wouldn’t be surprised at all. That’s how your personality comes through online and you’re so right. That is part of what keeps ‘em coming back.

I liked the comments in his post and really wanted to expand on the tone of some of them, with my own positive spin of course … even it the platform changes we’ll still be around, me thinks ;)

You have a great weekend too and thanks for coming by.


Jackie September 14, 2012 at 2:08 am

What is this blogging thing you speak of??? ;)

Seriously. Blogging has been reported to have dropped off the perch too many times to count. Words will always exsist with whatever label we attribute to them, and so long as humanity has a quest to seek knowlege, then the cycle will continue.

Reinvention is part of the challenge of keeping things fresh and edgy.

Who knows where the medium of blogging will lead. Exciting times my friend, exciting times. :)
Jackie recently posted..The Sky Won’t FallMy Profile


Craig McBreen September 14, 2012 at 3:18 am

Hi Jackie,

:) … What are there, like 160 million or so?

Yes, it might not drop off the perch, but I’m just wondering if there will be a slow, incremental change or something a bit more fast and furious? Who knows, right? Regardless, creativity and determination win :)

“Reinvention is part of the challenge of keeping things fresh and edgy.”
–So right, and this will keep us on our toes. Alert, busy and simply rocking it!

Looks like you’re as excited as I am :)


Jackie September 14, 2012 at 5:21 am

Excited I am Craig. I love change. I think the speed of that change as always will be determined by those at the head of the pack, and new shining stars with a little somethin’ special that steps outside the boundaries.

I’ll be watching the space, but keeping my eye firmly on the horizon :)
Jackie recently posted..It’s The Experience We CraveMy Profile


Craig McBreen September 14, 2012 at 11:47 pm

Love your thoughts on this! Me too :)


Mary Stephenson September 15, 2012 at 11:50 pm

Hi Craig

First time here. Found your post very interesting. I am with the others, hoping that all the talk of “blogging is dead” is a myth. I can’t imagine it being replaced with anything of greater substance. Sure there are videos, for those that hate to read and don’t care about dwelling on such articulately put together phrases, but many of us still love to read.
I think until we can all effectively communicate telepathically we are going to have to count on the written word. There will always be people you can never reach and there will always be people that are still comfortable with what they have grown accustomed to.
Changes are inevitable but usually slower than what technology makes us believe. Example as: they talked about cars that we wouldn’t have to drive. I believe it was supposed to be that we could point our cars on the freeway and we could kick back until we got to our destination. So far the best they have come up with is cars that can park themselves and cars that can stop before they hit someone in the tail end.
Great post.
Mary Stephenson recently posted..The Path of Least ResistanceMy Profile


Craig McBreen September 19, 2012 at 3:39 am

Hi Mary,

I honestly don’t think blogging is dead, but just wondering about that shift and what it means for us. I don’t think the written word will do away anytime soon, at least I hope not. I’m wondering about the tablet and interactive books. It’ll be interesting to see what comes out of that technology.

Changes are indeed inevitable, but you’re right, things don’t often change as fast as we … “they” predict. You’re so right about cars. I thought by now we’d all be flying around in VWs, Fords and Hondas ;)

Thanks and I really appreciate you coming by!


Ralph September 16, 2012 at 1:34 pm

Craig, you can ignore this comment. Just testing if my feed works and it appears that it does.
Ralph recently posted..Mission Position: How do you position your mission?My Profile


Craig McBreen September 19, 2012 at 8:46 pm

Another Feedburner to Feedblitz migration, huh?


Ralph September 20, 2012 at 11:17 am

No. Just testing Feedburner. It still works (for now). Thanks gawd……
Ralph recently posted..Read This Stuff: Does September remind you of renewal too?My Profile


Jason "J-Ryze" Fonceca September 18, 2012 at 12:56 am

Alright ladies and gents, I have something off-the-chain to add to this discussion, and it was inspired by the people who think blogging is still very alive, and also by those who think it’s dead.

I mention many of you by name in the dedication, and it is…

The Most Creative Blog Post Around.

Please enjoy it: – and I’d love to know if you’re feelin’ it.
Jason “J-Ryze” Fonceca recently posted..This Post Is The Best Gift You’ll Get TodayMy Profile


Craig McBreen September 19, 2012 at 8:51 pm

Will have to check it out ;)


John November 11, 2012 at 11:58 am

I think that the future of blogging is something like Blogitter

A self adjusting community of bloggers and free speech online.

You do not have to pay, you do not have to login, you do not have to register.

Just speak out to the world.

That’s what I call revolutionary blogging system!


Craig McBreen November 11, 2012 at 8:55 pm

Hi John,

Not familiar with Blogitter, but will check it out. Love the name ;)

Interesting idea for sure, so will have to pay a visit and see what it’s all about.


Rudee February 18, 2013 at 9:15 am

If you are selling products on your main website and you have a blog site as well, should you focus more on the blog site and try to get people to do more blogging on your site. Also will that help to improve traffic to your main site?


Craig McBreen February 20, 2013 at 7:48 pm

Hey Rudee,

I’m doing it backwards, because I have a business site: McBreen Design and my blog. I decided to keep them separate entities for a variety of reasons. BUT if my model was completely, 100% tied into my current design business (which it is not) I would have one site completely built around a blog and probably write more detailed, very educational posts. If you have a main site without a blog, I often advise clients to create other detailed items, such as whitepapers as substitutes for blog posts. Not the same I know, but it helps. Also don’t hesitate to email me anytime.


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