The Painful Truth About Blogging (and Why I Almost Failed)

by Craig McBreen · 62 comments · Breaking out, Creativity


When I first dipped my feet into the blogging pool in 2011, I was focusing on all the wrong things.

And ignoring the business I spent 17 years building.

Enamored with praise, comment count, and an increasing number of visitors, my dopamine center was in overdrive.

I was ignoring my business, writing with no end in mind, and I figured it would all pay off, somehow.

But I wasn’t even listening to my own advice.

You been there? Hankering for that fix?

I almost failed because I bought into the big, fat deception about blogging gold in them there hills. But there are no golden eggs when you’re out of place and out of focus. Yet I kept on writing and obsessing. Chasing my tail.

The economy was a giant turd and new business was drying up.

I was more stressed than Snooki at a book club meeting.

And I was wishing upon a star.

The writing flowed, but a guy who helps businesses clarify their messaging was diluting his. Neglecting the engine that put food on the table, because I was lost in a world filled to the brim with false promises.

But that was then.

I’m now on the other side, but I almost blew it.

The allure of the blogging “lifestyle” is like an enchanting siren song, hypnotic, but beguiling. You’re soon lost, forgetting why you started and what you wanted to do in the world.

It. Does. That. Like a giant, egg-sucking, ugly ass trap.


When you are planning, writing or recording, are you thinking about someone on the other end? How you might solve the problems that plague them?

Or … are you looking for that one viral post?

Is the end goal, YOUR goal? Or a re-tooled version of someone else’s?

I was practicing the opposite of what I preached, entranced, yet banging my head against some invisible barrier. It took me a while to see beyond this great wall. To start on a less fragmented, more streamlined path.

Here’s the thing: Oftentimes an “expert’s” advice is more like an impediment to your progress. And you my friend, aid and abet. I sure did.

So, why not STOP?

Today, forget about metrics, plug-ins or how to score a guest post on some mega-blog.

Instead, sit down with pen and paper and design YOUR grand vision. Where you want to be in one, two, three years. Craft a short statement which clarifies why you are here and exactly what you aim to do. If it takes days or even weeks, even better. It means you are truly fleshing out YOUR way.

But don’t stop there. No.

This should become the daily practice. That silent break you take each and every day to really, truly design your way forward.

It’s about stopping business as usual and working your ass off to find your “why,” then doing it over and over and over.

YodaLike Yoda say, Do or do not. There is no try.

So STOP. And then … Do.

I know, it’s always in fashion to trash the blogosphere’s “top dogs.” I’m not taking a stand against them, but the reality is, they often hinder your progress.

What helped me?

I stopped listening to them.

And I started listening to myself.

I woke up.

The blogging kingfish? They did (and do) the same thing. They press ignore and make shit happen. If you spend all your time on social media you’ll never make shit happen, trust me.

So, back to You. Just stop. Then get started.

There’s a cornucopia of fine peeps who’ve found their way by helping others. Some would say they’re Killing It. Here’s what I say: Maybe at some point they simply stopped listening, and started doing. I can’t speak for them, but I do see insane clarity of vision and I rather like that.

JamesAltucherSo, if you want to slip out of the box for a bit, do yourself a favor and check out James Altucher.

This guy was never even on the outer limit of my radar, mainly because I was mired in the blogging-guru muck for an eternity. But I listened to this, and listened again. Then again.

Trader, investor, impresario … blogging raconteur. If you spend some time on his site, you’ll see how deep he goes and how impressive his resume is. But it’s obvious the only rule book he follows is his own.

In his own words … “For some reason, I’ve turned myself inside out and all my guts have spilled onto my blog.”

Thing is, the spilling is crafted in such an artful, alluring, and magnetic style, it’s hard to stop at just one post. But you know what? I’m convinced you’ll be better off if you take a deep dive into his world.

Aj-LeonFor extra inspiration, you might also want to check out AJ Leon.

When I first stumbled upon his blog I thought: Here’s another intrepid, young traveler simply writing about a lifestyle I can’t have at this moment in time. The cool, worldly guy I never was.

But it gets a bit more profound. I don’t know if it’s something about the financial sector (see James Altucher above) but Wall Street “escapees” seem to possess a certain creative gravitas that’s hard to define, at least the ones I follow.

I downloaded and read, “The Life & Times of a Remarkable Misfit” in one sitting. It’s a mix of essays, but it’s seamless from start to finish, and for a concise e-book it has a bit of heft. In his interviews, his writing and his overall style, it’s obvious, here is a guy with an entrepreneurial mind and true clarity of vision. And best of all, he’s fighting against complacency and conformity.

And from my perspective, the overall branding of Misfit, Inc. is a wonder to behold.

So now …

That is just a taste of two people with some serious creative chops obviously doing their thing … but you have the same kind of spark within.

Right now I’m more focused than ever, and I want you to feel the same. Feel that creative buzz just waiting to get out. But to do that, you need to get out of the bubble.

About the two above. Don’t follow their path. Simply examine the possibilities. Get more than a wee bit inspired and then, start. Today.


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{ 59 comments… read them below or add one }

Destiny Allison March 14, 2013 at 8:27 am

Thanks Craig, again. Honest, real, and focused is what it takes. It’s a slow road, but one you can depend on and, at the end of the day, week, month, year, you at least know who you are. That’s the real journey, the one that matters.
Destiny Allison recently posted..Selling Your Art #2 — StorytellingMy Profile


Craig McBreen March 14, 2013 at 1:18 pm

Hey Destiny,

Thanks for commenting and yes, going this way is more fulfilling and rewarding in the end.


Mark March 14, 2013 at 8:46 am

Love both peeps you shared here today, Craig!

The first time I read James was when you shared his work on your blog a few weeks ago… it seems anyhow.

There is something about words that come from the heart. They’re full of impact.

That’s how you write.

I wrote a post about people will always remember how you make them feel… It requires that you fully invest yourself in the activity of blogging.

There are plenty of folks writing about just about anything you want to learn about; but so few are doing it on a personal (real) level.

Inspiring stuff, sir!


Craig McBreen March 14, 2013 at 1:22 pm

Hi Mark,

Two of my favorite writers on the social web.

Thanks for the nice words, Sir.

“People will always remember how you make them feel.” Indeed they will and I know you are all about accentuating the positive, so your spreading the good stuff ;)

Thanks again for stoppin in!


Jay Schimke March 14, 2013 at 9:40 am

Good fluid stuff again Craig.
Coninue on -*-


Craig McBreen March 14, 2013 at 1:22 pm

Hi Jay,

Thanks! And … will do! :)


Brent Carnduff March 14, 2013 at 9:57 am

Well said Craig. I’ve been thinking similar thoughts the past few days. Something Marcus said the other day about knowing yourself and who your write for. I knew of James Altucher from my “financial planning” days, but haven’t checked him out lately. Will also look into AJ’s story – thanks for sharing your story.


Craig McBreen March 14, 2013 at 1:25 pm

Hi Brent,

Yes, true words of wisdom from Marcus. Well those two guys have creative and entrepreneurial chops, but they are also extremely talented writers!

Thank you for coming by. The webinar was fun too!


Kaarina Dillabough March 14, 2013 at 2:21 pm

Were you writing from my soul as well? Your journey sounds eerily familiar, and perhaps it’s simply the reality of the online world: the euphoria and excitement at the outset, the following of all the “expert” advice, the hitting of one’s stride to find out that in some cases, the Great Oz we thought it was is really just as human and real and fallible as us. I think there are those who leave the path when they hit that juncture, and others of us who choose to forge our own path, our own way. Kudos to you for a wonderfully honest and inspiring post, and cheers to all of us who are finding and forging our own way. Cheers! Kaarina
Kaarina Dillabough recently posted..How to Stand Up and Stand Out: Getting Attention for your Book through MediaMy Profile


Craig McBreen March 14, 2013 at 4:56 pm

Hi Kaarina,

Yes, I know you’ve been in a similar place lately. I think you describes a blogging timeline very well, including the Great Oz ;) With all the work involved it’s not wonder most don’t stick around. Thanks again! Just wanted to be honest about my feelings here in this space … and I do think it’s about stepping back and doin’ your own thing. Cheers!


Bill Dorman March 14, 2013 at 5:19 pm

Been there, done that…let’s just say I’m growing my day job quite nicely and I’m in social about as deep as I need to be.

If nothing else, our path got us in the door and it was up to us to decide what was real and what we wanted to do with it, right?
Bill Dorman recently posted..Being internet famous in a brick and mortar worldMy Profile


Craig McBreen March 16, 2013 at 2:56 pm

Hi Bill,

Good to see you. Crazy trip, huh? Losing focus on the day job is not good, so glad we are both back on track.

Yessir, now it’s just a matter of maintaining clarity and not losing to the vortex ;)


Jens P. Berget March 15, 2013 at 2:24 am

This is exactly what I needed today Craig. I’m re-thinking my business right now, and it’s a lot harder than I thought to focus on what MY goal and vision is, and what I should be doing. I have some really awesome clients, and I am doing great, but there’s still something that isn’t right..
Jens P. Berget recently posted..I might be in Las Vegas and Los Angeles in AprilMy Profile


Craig McBreen March 16, 2013 at 3:01 pm

Hi Jens,

I really think some of the simple exercises I’ve mentioned are really key. Getting out of the bubble for a while an refocusing using those old school, pen and paper methods. Sure helped me.

I also plan to write about my methods of integrating this stuff together, how I went from a jumbled mess to a more streamlined approach.

Good luck with your vision. We should chat soon.


Craig Lindberg March 15, 2013 at 3:52 am

Craig, thank you as you just described the odyssey I’ve witnessed and experienced over the past few years leading up to the day I walked out of the agency I helped build and was watching spiral caught up in this black hole vortex you describe. In the past few months I’ve done ALOT of reading, research and concluded exactly what you have come to understand. To Jens comment above and perhaps others one of the best clarifying processes I’ve found is put forth by Chris Beaulille (sp?) and his $100 Startup, especially the planning docs in his resource section. Yes blogging is practiced by a majority of thought leaders and many businesses but as you rightly point out, without employing the same discipline (Good To Great) as we expect of and advise our clients, the doctor has a fool for a patient.


Craig McBreen March 16, 2013 at 3:08 pm

Hi Jens,

I really think some of the simple exercises I’ve mentioned are really key. Getting out of the bubble for a while an refocusing using those old school, pen and paper methods. Sure helped me.

I also plan to write about my methods of integrating this stuff together, how I went from a jumbled mess to a more streamlined approach.

Good luck with your vision. We should chat soon.


Brian D. Meeks March 15, 2013 at 5:43 am

Really good post. I’m not sure I understood what you meant by the blogger lifestyle, but I liked the rest of it.

I found James Altucher a couple of months ago and have read a few of his posts. He writes really well and tells a good story. I agree, people should check him out.

Good job on coming out the other side. I’m sure you’ll be fine on the rest of your journey.
Brian D. Meeks recently posted..Underwood Scotch and Wry Ch 40My Profile


Craig McBreen March 16, 2013 at 3:59 pm

Hi Brian,

Thanks, what a nice compliment, especially coming from someone with your writing skills. The mention of a blogging lifestyle is a general view of some of the promises … the four-hour work week myth.

I love James Altucher’s writing and people should definitely check him out.

Thanks! I’m sure you’ll be more than fine on your journey too.


Brian D. Meeks (@ExtremelyAvg) March 16, 2013 at 6:06 pm

A four hour work week, eh? I think I might be able to get down to two hours per day, seven days a week (of writing), and then 30-40 hours of golf, but I’m not sure I could just do four hours.

I wouldn’t mind being a financial position to consider it, though. :-)
Brian D. Meeks (@ExtremelyAvg) recently posted..Underwood Scotch and Wry Ch 41 pt 1My Profile


Craig McBreen March 17, 2013 at 2:09 pm

You just need that one blockbuster novel, than you can do whatever you want. Now, what the heck am I going to do? ;)


Brian D. Meeks (@ExtremelyAvg) March 17, 2013 at 11:47 pm

I would like to have a blockbuster…even a block-of-cheese buster, which is less impressive, but it tastes good on a burger.
Brian D. Meeks (@ExtremelyAvg) recently posted..Underwood Scotch and Wry Ch 42My Profile

Craig McBreen March 18, 2013 at 6:37 pm

Everything is better with cheese ;)

Ralph March 15, 2013 at 8:03 am

Craig, I can’t help but echo your sentiment and what Kaarina said. I think it’s sort of a right of passage in a way. We all sort it out eventually even those of us whose jobs suffered a little.

We all find out what it takes to survive.

Hey, you have to wonder if everyone took your advise there wouldn’t be any consumers left. Kidding, of course.

I am seeing Bill next week IRL. I will let you know what you are missing. :-)
Ralph recently posted..QOTW 2013: Week 10: Do you think your advice will make things better?My Profile


Craig McBreen March 16, 2013 at 3:25 pm

Hi Ralph,

Right of passage is a good way to put it. Almost like we earn our blogging chops through all the grit and determination it takes to get through just a year. Get beyond that and you start to earn stripes, right? ;)

I have nothing against consuming great content, it’s doing nothing but that that takes you off path. Just call me Mr. Clarity ;)

Glad you’re meeting Mr. Bill. Can’t wait to hear about it.


AJ Leon March 15, 2013 at 11:13 am

Craig, first of all, this is such an eloquent article about a topic seldom discussed. I LOVE it. Secondly, thank you from the bottom of my heart for the kind words, they mean the world to me. Keep making that dent in the Universe, my friend.
AJ Leon recently posted..Bravery & DefianceMy Profile


Craig McBreen March 16, 2013 at 3:28 pm

Hi AJ,

Thank you!

And you’re welcome. Meant every word of it and love what you’re doing, plus maybe a few more fine peeps will read that great eBook of yours.



Amber-Lee Dibble March 15, 2013 at 12:01 pm

Hi Craig!
(I don’t know why I always lose touch with you…. You are one of MY guiding-lights.)

And see, this is my quandary. It isn’t that I lose hold on MY goal or MY direction… but there is so much to learn and understand…. and more than of my own business/niche …but of living a right and good life and doing all I can to make a difference. Not only in my own life either- but everyone, from the Guide Trainees I am leading and training, the clients and guests that come to us, my children, the people in my life and the people I will quite possibly only ever meet here, online.

You, for example, have touched my life and changed the path I was on numerous times over the last couple of years. You, Kaarina, Mark, Bill and Ralph…just to name a very few… Time is the trick, I believe. Sometimes I don’t get back onto my own path because I am busy seeing where yours are leading… sometimes, I feel as if it were the right choice, sometimes I fall prey to the “time-suck”…but I always learn more and how can that, alone, not benefit us as a business as well?
Amber-Lee Dibble recently posted..Comment on Women in the Outdoors: Alaska Horseback Adventure by Alaska ChickMy Profile


Ralph March 15, 2013 at 12:22 pm

And you have inspired me Amber. Your life and your story are an inspiration. Never stop being you. Cheers.
Ralph recently posted..QOTW 2013: Week 10: Do you think your advice will make things better?My Profile


Craig McBreen March 16, 2013 at 3:47 pm

Hi Amber-Lee,

You, Ma’am are too kind :)

Yeah it looks like you do have a firm hold on your goals and direction, that’s for sure. But man, the things you’ve mentioned here … life, huh? We all have so much to learn – and doing good and making a difference seem to get more important with each year. Not sure it’s a quandary as much as it is the human condition.

I say as long as you’re learning and growing, all is good ;) If it leads to frustration and a feeling of emptiness, well maybe it’s time to start over. Sounds to me like you’re doing so many things right and as Ralph stated below, “Your life and your story are an inspiration. Never stop being you.”

Thanks again for the kind words!


Srinivas March 15, 2013 at 12:19 pm


I absolutely love this. It takes guts to publicly admit that you did something wrong. I did plenty wrong. I still do plenty wrong. But I think much like an airplane headed to its final destination we’re always correcting course. I agree that spending all your time on social media doesn’t make things happen. You actually have to do something. In my mind what it comes down to is planting seeds every single day. You may not see the fruits of those seeds today, tomorrow, or even a month from now. But you keep planting them and eventually they start to bear fruit. Thanks for the shout out on the Altucher interview.
Srinivas recently posted..Why a False Start is Better Than Standing StillMy Profile


Craig McBreen March 16, 2013 at 4:09 pm

Hi Srini,

Thanks. I still do plenty wrong too, but like you say, we are all constantly correcting course.

I like your idea of planting seeds every day. So true … those little baby steps are the only way because big changes come slowly, you know that just by interviewing so many very successful people, like Mr. Altucher. And you’re welcome. It was a great interview.


Tyrell Mara March 15, 2013 at 2:20 pm

Well done, Craig!

A great post of reflection, learnings, and insights- I really appreciate your candid thoughts and am excited to learn more by your “insane clarity of vision” you describe – that, sounds very interesting!

Blogging is an interesting beast. There are many different shapes and forms a blog can take, but I think at the end of the day it all comes back to finding your voice and sharing your story. This will of course be massaged by the lens of your world view and the things that up your life. But regardless of that lens, at the core of that voice and story is a theme that does not change. Before we can create powerful blog posts/videos/work/fill in the blank, we have to understand where that art is coming from, what is inspiring it. I love your point about stopping, pulling out a pen and a sheet of paper and writing, I have found this to be extremely eeffecitve in my own journey to finding my voice and clarify my core values and beliefs in life.

Thank you for the great post. This is the first time I’ve stumbled across your site (thanks to AJ), and I look forward to coming back often and learning more about you!

Cheers for now,


Craig McBreen March 16, 2013 at 4:17 pm

Hi Tyrell,

Thank you!

Well, I’ll be writing a lot more about clarity of vision, you can bank on that!

Blogging is an interesting beast, no doubt. So many ways you can go, which is often the root of the problem. But yes, actually finding your voice is key, and for me, those old school methods work best. That and knowing when to get of social ;)

Thank you for the great comments. I love what you wrote here and so glad you stumbled across my site, thanks to AJ!

Cheers to you!


Maeve-ann Hanlon March 16, 2013 at 5:53 am

Hi Craig
Thank-you for this inspiring and thought provoking post. Yesterday i attended a masterclass about storytelling for organisations about how anecdotal evidence is so much more memorable for customers and employees alike and so powerful a method for communicating and markerting. I’m very new to blogging but really agree with your views on creating an appropriate individual vision – its so easy to get caught up with all the ‘chatter’ and lose sight of where you should be going.
Maeve-ann Hanlon recently posted..I’ve always loved walking in the rain, MxMy Profile


Craig McBreen March 16, 2013 at 4:23 pm

Hi Maeve-ann,

You’re welcome and so glad you liked it!

Yes, the power of story – something the two bloggers I highlighted do so well. But we all need to flesh out our flavor to make it work, and avoid getting lost in the spiraling vortex of social ;)

Thanks so much for stopping by!


Bill Thompson March 17, 2013 at 7:33 am

Funny, I stumbled upon a piece by James Altucher yesterday and was blown away by his voice and words. And then today, I find your post. Kismet? Maybe. But fortunate for sure.


Craig McBreen March 17, 2013 at 2:11 pm

Hi Bill,

Well, I’m sure glad you stumbled upon my little watering hole ;)

Glad to have you and thanks for the comments!


Ryan Hanley March 17, 2013 at 3:18 pm


Love the vulnerability dude. Its so easy to get lost in the blogging world. What’s good is you recognized what was happening and took corrective action.

Appreciate what you do.

Ryan Hanley recently posted..How Rich Snippets Changed Content Marketing Forever (and Why Google Authorship is to Blame)My Profile


Craig McBreen March 18, 2013 at 6:34 pm

Hey Ryan,

Thanks. Just my report from the trenches. Corrective action is a prefect way to put it, and something I’ll be writing about quite a bit more.



Mary Stephenson March 17, 2013 at 6:14 pm

Hi Craig

I actually read some of James’ posts today. He definitely has a message to follow. I agree with your post and helping people is all about telling life as it really plays out to yourself. How can anyone relate other than if they can see that you understand them by having walked in their shoes, so to speak. Lots of folks have advice but how could it possibly apply to my situation. If you don’t spill the beans on you, they can’t understand that you know where they have come from.

Mary Stephenson recently posted..Conversations With Myself!My Profile


Craig McBreen March 18, 2013 at 6:23 pm

Hi Mary,

Glad you made it over. Good stuff from Mr. A, huh? I’ve been treating this thing (blogging that is) as a bit of a journey and want to deliver just enough truth to not put everyone to sleep ;) I’m spilling the beans on myself all the time, and frankly I prefer writers who do, as you see with Mr. Altucher. Hope you have a great evening, Mary, and thanks so much for stopping in.


Arlee Bird March 18, 2013 at 8:35 am

I mean to peek in on the big guys now and then, but I get so wrapped up in what I’m doing that I don’t find the time. I think you offer some good advice. Blogging is still not an absolute exact science yet as far as I know nor am I sure that it ever will be. Self-expression is the key and if it works then so much the better.

Now can someone direct me to blogging rehab? I think I’m overdoing it a bit.
Arlee Bird recently posted..Top Ten Controversial FilmsMy Profile


Craig McBreen March 18, 2013 at 6:33 pm

Hi Arlee,

You, Sir make a great point about blogging rehab ;) I think we need Social Media Addicts Anonymous or something along those lines. A three step program for people lost in the vortex. The sucking power is extraordinary.

I peek in on the big guys and gals too, but like you I usually don’t have the time any longer. Good thing, eh?

Blogging is anything but an absolute exact science, so thanks for bringing that up. In fact blogging is still wet behind the ears, really.

Thanks for your comments!


Laura Click March 26, 2013 at 10:44 am

Love, love, love this. More folks could really stand to take note of this. So glad you did – you’ll be better off for it. :)
Laura Click recently posted..9 Ways to Clean Up Your BlogMy Profile


Craig McBreen March 26, 2013 at 7:41 pm

Hi Laura,

Thank you. Thank you … Just writing this was therapy ;)


Jayme Soulati March 26, 2013 at 4:52 pm

You don’t see writing like this; you’re so right. Blogging sucks you in, and then you get sidetracked and forget how the bills get paid. It’s so easy to want to write all day and make this shit happen all the time–the 100 comments, the 100 RTs, the tribes, the GPs, and is that monetizingi anything at all?

Nope. You got your head on straight, Craig. It’s true; very easy to get pulled off course…like a drug for some.
Jayme Soulati recently posted..Q & A With Journalism Professor @ProfKRGMy Profile


Craig McBreen March 26, 2013 at 7:44 pm

Hey Jayme,

The vortex will suck you in and spit you out for sure.
“the 100 comments, the 100 RTs, the tribes, the GPs, and is that monetizing anything at all?”
– That is quite a list and yes, this list will get you nowhere fast if it’s all you’re focused on. Just took me about 1.5 years to realize this ;)

Thanks for dropping in.


Mark W Schaefer March 26, 2013 at 5:24 pm

Funny how we all seem to scramble along the same path on this journey. You’ve come a long way in a short period of time and it’s good to see you still learning and growing!
Mark W Schaefer recently posted..The best digital business idea that just never workedMy Profile


Craig McBreen March 26, 2013 at 7:47 pm

Hi Mark,

Great to see you here! Yes, so true … these phases. I do feel like I’ve come a long way, and lately have gained more clarity than ever. Feels good :)

Thanks for dropping in.


jayme soulati March 27, 2013 at 4:40 am

I’m back. I thought about this post much of the evening and just mentioned you in a comment this morning over at @3HatsComm. Why I’m back is that I truly wanted to support you (not that that should make a difference) in recognizing something many fail to realize…

Those with false pretense of fame and fortune will permit the vortex pull. Others who get slammed will just up and quit. You’re striking a balance and letting peeps know; good for you and so very smart. Just wanted to say so.
jayme soulati recently posted..Q & A With Journalism Professor @ProfKRGMy Profile


Craig McBreen March 27, 2013 at 6:51 pm

Hi Jayme,

Well, thank you for your support :) I really like the way you articulated this, and it is so true what you’ve stated. I’m just saying I was getting so lost in this realm I was started to neglect the world around me, and to what end? I’m still 100% in, well frankly more “in” than ever really, but in a much more disciplined, pragmatic manner. I also like those on the fringe … it’s why I mentioned a guy like Altucher. He seems to break every rule of blogging, which I love.


Rechelle Owens April 1, 2013 at 10:10 pm

I stumbled across your blog today for the first time and this post really resonated with me. I love learning about creative and enterprising entrepreneurs, especially those who operate non-traditional businesses.

I am definitely going to go download AJ’s pdf. Thanks for the link.
Rechelle Owens recently posted..Date Night Ideas: Around the World DiningMy Profile


Craig McBreen April 3, 2013 at 8:58 am

Hi Rechelle,

Glad it resonated and thanks for visiting!

Yes, AJ’s book is THAT good. Loved it.


Carolyn April 23, 2013 at 4:33 am

Hi Craig, I started my blog around the same time you did and you’re right, it’s easy to get consumed. The traffic growth, comments, awards, shoutouts, trackbacks, etc. all feed the ego, fueling the fervor for positive feedback.

But at some point you plateau and real life intrudes. The shakeout of bloggers since we started has been amazing. There are many dropouts from blogging who hopefully have found better paths IRL.

You’re right about ignoring other matters. Do what’s important first – family, job, travel, play. Then deal with the other stuff. Blogging is other stuff.
Carolyn recently posted..Gmail Undo Send – Saving You from Your MistakesMy Profile


Craig McBreen April 23, 2013 at 5:34 pm

Hi Carolyn,

It can be so all-consuming. I agree that the shakeout has been amazing … I can’t believe how many people I’ve seen come and go in 1.5 years. They are commenting all over the place, then POOF, they are gone! But for many, it’s probably best, right? This is a crazy blogging world you and I inhabit ;)

Thanks for stopping in!


Keith Laskey April 24, 2013 at 8:25 am

We share a deep respect for Altucher but this is the first I have heard of AJ Leon. I look forward to checking him out.

Lately, I have been thinking more about where I want to be in a few years. That is incredibly helpful with planning what you want to do with your brand today.

I did get stuck for a few weeks on a post that drew tremendous attention. The posts after that didn’t see any attention like that one which derailed me a little bit. The last few posts, though, I have stopped caring about getting attention and honestly started writing about things that I cared about that I thought would help people.

I still think I need help getting the word out about my site but I have every reason to believe if I write honest material that tries to help people, good things will come.

Thanks Craig.
Keith Laskey recently posted..The Health Costs of One Episode of Law and OrderMy Profile


Craig McBreen April 24, 2013 at 11:19 am

Hi Keith,

Yes, Mr. Altucher is one of the best out there for sure. AJ is doing some very interesting things and he is certainly a great guy to follow, just to see what the Misfits are up to ;)

I think we all get derailed at some point. This online world is full of amazing possibilities, but also false promises and a hungry social media vortex that is constantly pulling.

Sounds like you have a plan. You know what I say … long-term planning with daily baby steps to see your plans come to fruition. It’s not romantic, but it works if you stick it out.

Thinking more strategically about self-promotion is another key. Something I’m working on myself and will be writing about it down the road.

Thanks, Sir!


Eliza Cahall July 5, 2013 at 7:00 am

This is exactly what most bloggers feel during the first trimester of launching a big time blog and then give up after the first failure. But I love how you deliver and cope with the challenges.


Craig McBreen July 5, 2013 at 1:04 pm

Hi Eliza,

Indeed … we all hit those dips. The ones that push through and stay committed make it.


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