When you think of all the energy it takes to advance your career, your organization or make that epic entrepreneurial idea happen, what comes to mind?
Is there an action that you keep skipping?
A step that just might lead to the next rung?
A feat that’s not about ideas, dreams or ambition. Or skills, expertise or even swag. You have those covered, but skipping this most important drill often leads to being “stuck.”
It’s why you’re stalled and things aren’t panning out as you had hoped.
And it just might be why people are not lining up to do business with you.
Sometimes what you need to do is staring you right in the face but you can’t see it. This “thing” is not magical, elusive or complicated, but it can be pretty damned hard to put into practice.
It involves getting out of your element, being brave and acting in a completely unreasonable fashion.
It’s a routine that should be ingrained in your old noodle.
And it is about getting off the comfy “couch” of life and learning to embrace the jitters, welcome the unease and let those butterflies fly in formation.
If you strive to be the go-to girl or the guy who wants to be the thought leader in your industry or niche, where’s the needle on your comfort-level meter right about now?
If you’re settling for the same ol’ same ol’ would it be wise to assume you might be stuck in the dreaded comfort zone?
If you really do want to raise the bar by developing an irresistibly sticky brand, put your swag on high or take your online enterprise to the next level, you really need to understand one thing.
Comfort is the enemy.
Not getting out and doing means you’re settling because you’re apprehensive, nervous and downright frightened. Those feelings are normal and don’t go away, but you need to push through and learn to climb again, because complacency kills dreams daily.
If you want a killer tribe or long for customers and prospects who have a hankering for your content, why not be a little audacious?
Your attitude is sparked when you get bold and your once boring enterprise becomes an adventure. You like adventure, right?
What completely daring, brassy and downright unreasonable goals can you think of to make “it” happen?
What scary act do you need to do to make your brand shout “I’m your man?” … Or “I’m the woman who is going to rock your world, son!”
Figure out a way to do it and take step one today.
This all leads to more good stuff for you, but the thing is you have to keep earnin’ it. Today, tomorrow, next week, next month, next year. Need I go on?
To bring home the bacon. To take it to the next level. To attract “that” audience you really, truly need to fully embrace our friend, Discomfort.
Feel the pins and needles, embrace the willies and keep taking those small steps even when you don’t feel like it.
Stare discomfort in its big, fat, ugly face and take it on, daily. Then follow-through again and again and again.
Stop and examine your goals right now.
Are they maybe a wee bit too conservative? If so, it’s time to ramp up.
Small business owner. Blogger. Dreamer.
The rule still applies. Giving discomfort a giant bear hug might just be the best thing that ever happened to you.
This isn’t complicated, but it sure as hell works. Just figure out that first tough task and DO IT! Once you take that first step, it only gets easier.
Trust me on this, K?
Let me know what you think in the comments below.
- Can Social Media Engagement Kill Your Business? - July 23, 2014
- 4 Big Reasons Why Your Small Business Needs Content Marketing Now - July 15, 2014
- Your 3 Step Process to Surviving and Thriving the Fickle Realm of Social Media - July 10, 2014
- How Do You Become a Successful Blogger? (4 Answers that Might Surprise You). - June 26, 2014
- The Beautiful, Empty Cup of Blogging - June 11, 2014
- Why Small Businesses Hate Content Marketing (and What to Do About It) - June 4, 2014
- My Breaking Out Mission (and Why I Need Your Help) - May 28, 2014
- The Entrepreneurial Mindset and What it Means to You - May 21, 2014
- Four Content Marketing Lessons from Anthony Bourdain - May 15, 2014
- How I Grew My Business With “Foolish” Old School Tactics (and Why You Should Do the Same) - May 1, 2014