Want Customers to Love You? (These 3 Bloggers Will Show You The Way)

by Craig McBreen · 31 comments · Blogging, Content Marketing


Want-customers-to-love-youIf you’re selling a product or service whom are you selling “it” to?

The warm bodies you meet online just might come to love you and buy from you, but only if you know what problem you’re fixing and exactly whom you’re talking to?

But what’s the most important component to online love? (um, get your mind out of the gutter and keep reading.)

Ready?

Drumroll, please …

You better love them if you want ‘em to stick around.

Yep, and today my focus is on three entrepreneurs kinda rocking the online space.

They’ll hate me for this, but it’s so true: They are A-listers, influencers, and social media rock stars.

They’re people I came to know before I even authored my first post. I admire each because they practice what they preach, and I consider them mentors.

So, what can they teach you?

How have they built the kind of Authority that has people lining up to work with them?

What makes their respective businesses hum?

How on earth do they do it?

It isn’t that complicated.

Ya ready?

Okay, don’t ever forget this:
Each has created a lasting connection with their respective audience. [check]

That’s a “No-Duh” statement, I know, BUT you must pay attention to the following because they are true masters and they do this so well …

Their golden guide?
Great relationships take time, are built on honesty and trust, and the big one? Teaching trumps selling any day of the week.

Yep. Modern online marketing is all about relationships and teaching, not selling. For your audience to like, know and trust you, you must know them, be honest with them, and stop pitching them every damn minute of the day.

Do this:

A. Find and connect with a certain audience.

B. Craft useful content for them.

C. Then deliver it in such a way that people can’t wait to share what they’ve learned.

If you want to be the next Ron Popeil more power to you, but I think these fine peeps have found a different way and I’m 100% on board.

It’s a content marketing strategy done right, and here’s what they do …

1. They’re problem-solvers.
They work their fingers to the bone to help their ideal customer blow past a particular problem. They’re more like Mr. Miyagi, less like Danielson.

2. They’re great communicators.
Just about every post they write supports a consistent narrative. A cohesive storyline built on problem solving, because they know their audience so well. And they listen.

3. They’re teachers.
What is Foundational content? It’s what you do. It’s not you bragging about all the great stuff you’ve done. No, it’s your expertise woven into the fabric of your site in the form of value.

They. Do. This … SO well.

They find new clients because they don’t sell, they teach.

4. They’re community builders.
In the wild and wonderful world of blogging community rules, at least I think so.

They’ve each built an amazing community of their own, and this helps with the big “A” … Authority. If you’re blogging for business you need authority and I think they would agree.

So cheers to the bloggers below. If you’re blogging for business and you’re not following them, you should.

Marcus-SheridanMarcus Sheridan:
If you’ve seen Marcus Sheridan give a talk, you realize he really does write like he speaks, and guess what? He knows exactly whom he is taking to.

He’s like an amped-up Anthony Robbins (if Anthony Robbins knew online marketing). And yes, Marcus is more amped up than Anthony Robbins, really.

But here’s what he does so well, why he’s so successful and why his clients love him so …

He writes about topics his clients want to know about. And he takes this a step further, he requires potential customers to read his eBook about inbound and content marketing. It’s a vetting process for Marcus (to make sure they’re on board with his philosophy) and those who might want to work with him.

Problem-solver. [Check]
Great communicator. [Check]
Teacher. [Check]
Community builder. [Check]

GiniDietrichGini Dietrich:
If you’ve ever visited SpinSucks you realize what an amazing online community is all about. Gini dissects the complexities of online marketing and social like a Ginsu master. She also delivers extreme value over and over and over.

She’s the super-smart cyclist who knows how to pace herself for a winning finish. Gini has been in the blogging game for over five years, but over that period of time, she has (along with her crew at SpinSucks) generated a steady flow of project-based work and other revenue opportunities, because she adheres to the practices above. Sticktoitiveness defined.

Problem-solver. [Check]
Great communicator. [Check]
Teacher. [Check]
Community builder. [Check]

danny-brownDanny Brown:
Danny might be one of the most helpful people I’ve met online. And his writing drills-down to the bare essence of marketing: You connect with clients based on true wants and needs, NOT based on what you think they should be attracted to.

How? By taking advantage of the crazy amount of data available to us all … then, market smart and proper by knowing your customer.  He’s wicked smart about this stuff and if you’re looking to learn more, you should pay attention to Mr. Brown.

He also has Obi Wan-like focus, but he might be more like wise Yoda when it comes to blogging done right.

Problem-solver. [Check]
Great communicator. [Check]
Teacher. [Check]
Community builder. [Check]

The entrepreneurs above don’t focus on ego-stroking metrics, but they don’t ignore their respective communities either.

Their content is helpful, story-like, extremely consistent, and they’re clearly in touch with their audience. Are you?

If not you’ll want to keep your ears to the ground or simply sign up below. Because these three are part of my A-Team featured in a little eBook I’m crafting.

Craig is Principal of McBreen Design. A Seattle Branding and Design firm which helps small companies bring their purpose to life with brand strategy, award-winning graphic design, and web design services.

Sign-up Today to Get Your FREE eBook.

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{ 26 comments… read them below or add one }

Danny Brown August 12, 2013 at 8:47 am

Haha, are you saying I’m 900 years old? Dude, I know I haven’t aged well, but still… :)

Thanks so much for the kind words, mate, sincerely appreciated and good to know I’m on “the right track”, will try not to stray too much. And looking forward to your book!
Danny Brown recently posted..Why No-One Cares About Your BrandMy Profile

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Craig McBreen August 12, 2013 at 4:40 pm

Now I’m thinking of the combined ages of Yoda and Obi Wan ;) Nothing beats experience, right?

You’re most welcome … we have to salute the people we’ve learned from, me thinks ;)

And thanks so much for your contribution to the book. Really looking forward to launching this.

Reply

Gini Dietrich (@ginidietrich) August 13, 2013 at 4:50 am

You look pretty awesome for being 900 years old.

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Danny Brown August 13, 2013 at 5:52 am

Well thank you miss – though I still can’t rock the spandex like you!
Danny Brown recently posted..Loyalty Is Earned, Not a GivenMy Profile

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Craig McBreen August 13, 2013 at 9:39 am

We all want to see Gini in spandex.

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Ryan Hanley August 12, 2013 at 10:27 am

Wow… talk about mega, super, guru, rockstars… Three of my absolute favorites and three people who continue to think forward.

Great list, great thoughts Craig and looking forward to this future work you have coming.

Hanley
Ryan Hanley recently posted..YouTube / Google Plus Integration: 5 Things Every Marketer Must Know [Video]My Profile

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Craig McBreen August 12, 2013 at 4:43 pm

Hey Ryan,

You got that right! Three people I came to know before I even published my first post, and so glad I did.

Thank you, Sir!

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Ryan Biddulph August 12, 2013 at 11:41 am

Awesome list of champs Craig! I have followed Marcus for quite a while; what an awesome, dynamic blogger and speaker. He is as personable a guy as you are ever going to meet. Really warm dude who is masterful at serving up what his customers need.

Thanks for sharing!

Ryan
Ryan Biddulph recently posted..Internet Lifestyle Training: Thoughts Are Real ThingsMy Profile

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Craig McBreen August 12, 2013 at 4:47 pm

Hi Ryan,

I certainly agree ;) Yes, Marcus is certainly a personable guy and owns the stage (even though he never stays on it ;)) One of my favorite peeps out there, for sure!

Thanks!

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Jayme Soulati August 12, 2013 at 4:49 pm

My peeps. Great choices and so absolutely right. Each of them cares about the communities they have built, and each of them would give you the shirts and bicycle tires and swimming pools off their backs.
Jayme Soulati recently posted..13 Social Business Tips To Be Like AmazonMy Profile

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Gini Dietrich (@ginidietrich) August 13, 2013 at 4:53 am

Um, I’m not sure I would give anyone a bicycle tire.
Gini Dietrich (@ginidietrich) recently posted..Six Tips for Better Public SpeakingMy Profile

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Danny Brown August 13, 2013 at 5:53 am

You haven’t seen my shirts, have you? I can’t pay people to take them off me.
Danny Brown recently posted..Loyalty Is Earned, Not a GivenMy Profile

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Craig McBreen August 13, 2013 at 9:45 am

I’m sure they would. I’ve only met Marcus in person, but hope to share a pint with Danny one day (although I hear he prefers Scotch) and maybe Gini can teach me how to ride up them big ol’ hills on a bicycle.

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Gini Dietrich (@ginidietrich) August 13, 2013 at 4:53 am

I agree with Marcus being an energetic Tony Robbins. Too funny! But Danny doesn’t really look like Yoda. Can he be as wise without looking like him?
Gini Dietrich (@ginidietrich) recently posted..Six Tips for Better Public SpeakingMy Profile

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Craig McBreen August 13, 2013 at 9:52 am

He really is more amped up than Tony Robbins. Kinetic.

Well, Yoda is 900 years old (Imagine what he looked like in his 40s) …

“When 900 years old, you reach… Look as good, you will not.” ;)

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Ralph August 15, 2013 at 2:55 am

Yes! Yes he does. Unfortunately for him. You know, it’s extremely odd that we live as neighbours and he still hasn’t offered to buy me a beer. Sad, really.
Ralph recently posted..QOTW 2013: Week 31: I can’t help you. I just work here!My Profile

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Craig McBreen August 21, 2013 at 8:49 am

Well … If I ever get to T-Town ;)

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Cassie August 13, 2013 at 5:18 am

This is really great. It’s worth reading and very informative. Thank you for sharing this .

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Laura Click August 13, 2013 at 8:07 am

Couldn’t agree more! Love these guys. They know how to rock it! :)
Laura Click recently posted..Hiring a Digital Marketing Agency? Build a Marketing Budget FirstMy Profile

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Craig McBreen August 13, 2013 at 9:29 am

Indeedy :)

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Danny Brown August 27, 2013 at 3:28 pm

Well thank you, miss!
Danny Brown recently posted..Why Context Marketing Should Already Be HappeningMy Profile

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Peter August 18, 2013 at 12:46 am

Hi Craig,
uch a great bunch of useful tips and advices to reach my goals! I had been searching for some nice tutorials to get engaged to my audience for a couple of weeks when I came to your blog. I cannot wait to give these helpful points a try, I hope they will work for me as well. Thank you so much for sharing the useful information!
best, Peter
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Adrienne August 27, 2013 at 2:58 pm

Better late then never right Craig!

Awesome list and you’re spot on about what they all three deliver which is top quality content that their readers want to know in such a way that we can’t wait to read what they share next. Who wouldn’t want to work with someone like that. They’re true masters of this and we can all pick up a ton from them.

You definitely named the best here. We all want to be on that list some day.

Thanks Craig!

~Adrienne
Adrienne recently posted..How To Find Those Magic KeywordsMy Profile

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Danny Brown August 27, 2013 at 3:29 pm

Aww, thanks Adrienne, really appreciate that and will try not to bore you moving on from here! :)
Danny Brown recently posted..Why Context Marketing Should Already Be HappeningMy Profile

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Craig McBreen August 27, 2013 at 5:45 pm

Boring? … Never :)

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Craig McBreen August 27, 2013 at 5:43 pm

Hi Adrienne,

Your first sentence sums up what I was trying to write … ;) Spot on. They really are three of the best out there and have helped me quite a bit. People doing it right.

Thanks!

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