Want to Know How Your Blog Will Change the World?

by Craig McBreen · 12 comments · Blogging, Content Marketing

Want-to-Know-How-Your-blog-Will-Change-the-World?What is your worst case scenario?

Mine? I’m a feeble and bitter old man, imprisoned in a tired home for the aged. My family is gone, my dog is dead, and I have no friends.

It’s something I think about all the time – the old, lone wolf, alone and forgotten.

The Reality

I hate to break it to you, but chances are memories of you will not live on after you’ve expired. This is outside of your immediate family, of course. Major bummer, right?

Many would say, “who cares, I’ll be dead anyway.” (I used to be in that camp).

And of course there’s the “it all means nothing” crowd (um, that was me too).

Others might chime in with, “you need to contribute to humanity in some way. Make the world a better place.” (I like that).

So, how do you make the world a better place?

I think each of us fears being alone and forgotten.

We want to be remembered.

The Fix

If you’re reading this, chances are you’re expressing yourself in some form in this online world – through writing, podcasting, art, or video.

So let me ask you this:
When you start to record or write how do you feel? How is your momentum? Is there a plodding indifference or are you stoked?

Do you think you’re speaking to no one or are you focused on affecting someone, somewhere? Truly helping a business or organization? Inspiring a lone soul to bust a move?

If there’s a plodding indifference it might be time to re-tool or plan your exit. Or, maybe, just maybe you need an attitude adjustment.


When you record or write how much of yourself is contained in that composition? Is there a spark of emotion? Are you trying to connect?

I’m not saying you have to do this every time, but it sure helps.


Because THIS is how you can make a difference in your own little way.

When you craft your next post, conjure up someone experiencing a situation they want out of. A business owner in need of your expertise. Or a lone soul who just needs a daily dose of motivation.

Make your language a mix of honesty, expertise, and passion, then own it.

Why is this so great?

1. You will make a difference, trust me.
2. It will make you feel better, about yourself and others.
3. If you’re in business it will improve your bottom line.
4. Your creative capacity expands and you’ll become a seasoned pro at delivering the goods because: (A) You practice every day and; (B) You love it, so you keep at it.
5. Somebody on the other end will be better off.

All good, right?

I think you know how I feel about storytelling. I’m all about story and the more I infuse a bit of heart and soul into the work the less I fear being the crusty, lonely old curmudgeon in the nursing home.

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{ 12 comments… read them below or add one }

Stephen Lahey March 20, 2014 at 6:58 am

I respect your perspective on this, Craig. Well said, too. As for me, I believe that if our focus is to make a positive difference in the lives of the people we love, and the people we serve, then our life is worthwhile.
Stephen Lahey recently posted..Peter Byrne on the Art of Building a Successful Virtual CompanyMy Profile


Craig McBreen March 20, 2014 at 12:06 pm

Hi Stephen,

Thanks and I obviously completely agree :) Happy Thursday!


Jay Schimke March 20, 2014 at 8:13 am

Thanks Again Craig -*- For Hanging in There -*- & Voicing Your Spirit,

Here are your words & passages that powerfully & supportively connected with me today:
“You are the spark. How much emotion do you bring …?
Write with honestly and a slice of passion.
Stories with heart and soul have a better chance of making a connection that lasts.
And if you can make a difference, however small, isn’t that what it’s all about?”

Take Care -*-


Craig McBreen March 20, 2014 at 12:07 pm

Hey Jay,

Hey man, I love to voice my spirit. So glad those words connected. I am trying to make my own wee little dent ;)



Josh March 20, 2014 at 11:34 am

I never worry about being remembered because I am convinced I will be or maybe I just don’t care that much about it. I am more concerned with being remembered now, while I am here than after.

But that being said I am a big proponent of giving back, it just makes sense to me.
Josh recently posted..How To Tell A Great StoryMy Profile


Craig McBreen March 20, 2014 at 12:09 pm

Hey Josh,

Funny, I do, but I do like your perspective. My wife and I just had a discussion about this today, about those that do matter when it comes to being remembered now … our own kids. Sometimes we get so buried in work we forget this. Thanks for the reminder :)


Adrienne March 20, 2014 at 12:56 pm

Hey Craig,

I think about that from time to time only because I’m alone and have no children. I have family but my nieces and nephews aren’t here to take care of their Aunt A. I’ve always been a loner though so I don’t mind that at all. I do hope though that what they remember is the now more then me worrying about when I’m not even around.

I know that when I put things online I do it with the intent that it will help, educate or inspire someone. I hope that over time I’ll be remembered most for that as I continue along my journey here in the blogging universe. We’ll just have to wait and see what my future holds. I prefer to just live mostly in the now though because we all know tomorrow is never promised.

Great post though and I hope we can all make some sort of difference while we’re here.

Adrienne recently posted..How To Stay Ahead Of Everyone ElseMy Profile


Craig McBreen March 20, 2014 at 5:15 pm

Hey Adrienne,

“I do hope though that what they remember is the now more then me worrying about when I’m not even around.”
–Sounds like you and Josh are on the same page.

I might be reaching, but when I feel like this it really helps. Crafting something and thinking how it might actually help someone on the other end … blog post, product, book … doesn’t matter as long as you’re fullfilling your end of the bargain. That’s the way I look at it.

Thanks and great speaking with you!


Tim Bonner March 23, 2014 at 12:24 am

After I hit 40 this year Craig, I started to think more about being remembered and what am I doing to change that.

In the short term, I’m committed to being at home to look after the kids and that’s pretty much all consuming.

However, when I write I’ve always got someone in the back of my mind who I’m talking to.

I make it conversational and then hopefully other people will join in when they’re read a post and leave a comment! That’s the idea anyway.

With my smaller niche sites it’s all about making a sale.

I don’t generally get comments on those sites but I still make it conversational.

That seems to help with the sales.
Tim Bonner recently posted..Blogging Tips Shared – Lisa BubenMy Profile


Craig McBreen March 23, 2014 at 6:16 pm

Hey Tim,

Oh yeah, 40. That was about when I started to wake up ;) Seriously though, I think writing in this fashion does quite a bit, for you, your readers and potential customers. Always writing with them in mind. Looking forward to hearing more about your niched sites as you progress!


Christina Canters June 18, 2014 at 1:44 am

What a great post! When I started blogging, my attitude was: even if I only make a positive impact on ONE person, then it will be worth it.

Sometimes when I’m feeling discouraged or unmotivated, I’ll receive a comment from someone to say thanks for an article, and it reminds me again of why I blog – and that people DO read my stuff!

So just remember, you may be having an impact on people who will never comment or say thanks (and that’s OK), so keep at it!
Christina Canters recently posted..Learning To Love: How To Deal With Your Negative EmotionsMy Profile


Craig McBreen June 19, 2014 at 4:55 pm

Hi Christina,

Thank you!

It is great to receive those comments, for sure :)

“So just remember, you may be having an impact on people who will never comment or say thanks (and that’s OK), so keep at it!”
– Good point. Usually the bulk of your audience will never engage with you.

Nice to see you here, Christina, and thank you for the comments!


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