What You Can Learn From Six Online Marketing Superstars

by Craig McBreen · 12 comments · Content Marketing

What-You-Can-Learn-From-Six-Marketing-SuperstarsLooking to build online strategies that turn prospects into buyers?

Good, then pay attention to the six below. They are businesspeople first, bloggers second. People that can help your business find those customers you covet.

They run organizations, speak, write, and consult; and dispense sage bits of advice to individuals, start-ups and major corporations.

And these entrepreneurs will be dispensing sage bits of wisdom in my upcoming eBook.

Lessons from the C-Suite.

This clever posse excels at enterprise level consulting, but they have more than a few things they can teach you.

It doesn’t matter if you’re installing pavers in Sheboygan or churning up Goat Milk Soap in Scottsburg, you can learn a ton from these corporate-level, content marketing wonks.

Read their books and follow them on Twitter, just make sure you pay attention. What they teach on the corporate level can easily apply to your world.


Joe Pulizzi is the poster boy for content marketing (and brand storytelling).

Founder of the Content Marketing Institute (CMI), his goal is to help companies grow by creating better content. He preaches this stuff like gospel, through keynotes, articles, his books, and the CMI blog.

He’s also behind the largest content marketing event in the world, has written a book titled, “Epic Content Marketing,” and tells the world “Content is the Future of Marketing.”

I could go on, but I think you get the picture. If you’re trying to master content done right, pay attention to this guy.

Ardath-AlbeeArdath Albee’s burning desire is to help clients craft customer-focused eMarketing and content strategies that produce, you guessed it … more sales opportunities.

Author, CEO, story-teller and marketing strategist, Ardath combines her expertise to help companies communicate their swag (read: value) with effective, continuous, and consistent eMarketing, aligning said marketing with business objectives.

In a nutshell: she helps companies like like Cisco, PR Newswire, and Adobe get results. And it’s all about creating contagious content to turn prospects into buyers. She’s also a frequent contributor and consultant at CMI.

I’m assuming you want some advice in that area. If so, follow Ardath and learn.

Robert-RoseRobert Rose has a goal: to help marketers become stellar storytellers, by properly deploying a content marketing process. It’s all in a book he co authored with Joe Pulizzi titled “Managing Content Marketing”

The Chief Strategist at the CMI, Robert is a recognized expert in content marketing strategy, digital media and the social web. A speaker, author and consultant with over 20 years of experience in the digital realm, he knows his stuff. He works with clients like AT&T, KPMG and Nissan, but much of what he does in their world can easily become a bang-on strategy for you.

Check out his writing at CMI.

Did you say, Marketing?

Marketing ProfsYou might know Ann Handley as Chief Content Officer at MarketingProfs, but you’ll also find her hanging out at Entrepreneur Magazine, The Huffington Post, American Express OPEN Forum and Mashable.

So what about MarketingProfs’ creator? Ann is a pro when it comes to crafting and managing digital content to build relationships … for companies, organizations, and individuals. She is also co-author of “Content Rules.”

Truth is Ann kinda rules. To say she knows her stuff would be an understatement. If you don’t know who Ann is, shame on you. Please check her out now and redeem yourself.

Shelly-KramerShelly Kramer runs V3 Integrated Marketing and has a sick fascination with stats, numbers, and analyses … basically anything you can measure online.

What does she believe?
Organizations looking for results need to do more than pay attention to data, they need to dig deep. You can’t analyze everything, but you can use data to predict and plan for future success.

Shelly has been recognized by Forbes as one of the Top 50 Social Media Influencers, and she has street creed in the online world we inhabit. From brand storytelling to competitive analysis, here’s a woman fascinated with numbers and expert at telling you how to use them.

heidi-cohenHeidi Cohen works with companies to increase profitability with marketing programs based on rock-solid analytics.

With years of experience in direct and digital marketing, her client list is impressive, from The Economist to Citibank to Columbia House. She’s also taught graduate level marketing at a variety of universities.

Writer, speaker, teacher … need I go on?

The short and sweet? Heidi is a content marketer skilled at dispensing sound strategies for online marketing. And if you’re struggling to find more biz online, why not learn from one of the best?

The fine people above are in my upcoming eBook: You Don’t Need Fans, You Need Customers. If you want a copy, just use the handy dandy sign-up form above, under that giant red book.

Want to see the other entrepreneurs featured in You Don’t Need Fans, You Need Customers? Check out some of these posts:

5 Secrets to Blogging Success
Want Customers to Love You? These 3 Bloggers Will Show You the Way
Want to Reach Your Ideal Customer? Read This
The A-Team that will Help You and Bring My New eBook to Life

If you’re interested in learning more about my branding and design process, jump on over to my email list. In the comments below, let me know exactly what you are struggling with regarding branding and design.

Craig is Principal of McBreen Design. A Seattle Branding and Design firm which helps small companies bring their purpose to life with brand strategy, award-winning graphic design, and web design services.

If you want top-notch creative work with a personalized approach, look no further.

Sign-up Today to Get Your FREE eBook.

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{ 11 comments… read them below or add one }

Danny Brown January 6, 2014 at 8:04 am

Huge fan of Shelly’s, Craig – can’t wait to see the wisdom she shares in your upcoming book. Kudos, and here’s to 2014!
Danny Brown recently posted..The Sunday Share: Star Wars, Instagram and the Force Behind Lost ContentMy Profile


Craig McBreen January 6, 2014 at 8:48 pm

Me too, Sir! Thanks and greatly appreciate your contribution too :)


Bill Dorman January 6, 2014 at 9:58 am

That’s Dorman; D-O-R-M-A-N….don’t forget it next time…
Bill Dorman recently posted..‘Invisible’ in 2013 – outside looking inMy Profile


Craig McBreen January 6, 2014 at 8:48 pm

Understood. At least you don’t know where I live (or live too close ;))


Josh January 6, 2014 at 2:54 pm

Hi Craig,

Can’t wait to see what you have come up with.
Josh recently posted..How To Entertain Your ReadersMy Profile


Craig McBreen January 6, 2014 at 8:51 pm

Hey Josh,

Can’t wait to release it! Thank you, Sir.


Jeevan Jacob John January 6, 2014 at 4:13 pm

The title certainly sounds interesting, Craig. I can’t wait to read it (I am already on your list..I think. I remember seeing your email about this post).
Jeevan Jacob John recently posted..Welcome To Daring Blogger!My Profile


Craig McBreen January 6, 2014 at 8:51 pm

Hi Jeevan,

Well, you’ll be one of the first people to know :)


PJ January 9, 2014 at 8:57 am

Love the title of the ebook. Sounds like something we would totally agree with. Without sales, having a large following isn’t worth much for us.


Craig McBreen January 9, 2014 at 8:33 pm

Hi PJ,

Thanks! Yes, we can certainly agree on that :)


Ann Handley November 20, 2014 at 11:56 am

Can’t wait to see the final product! Congrats!!
Ann Handley recently posted..10 Ways to Create a Culture of WritingMy Profile


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