What is your quest?
In other words, what is your reason for being here?
A key to success in any business venture is a rock-solid plan, but rock-solid doesn’t mean it has to be a dissertation.
To turn blogging into something more, you need an outline of what you want to accomplish, how you’re going to get it done and most importantly, why you are here.
So, why are you here?
It’s insanely important to ask yourself a few simple questions from the very start:
1. What are my capabilities? My skills? My “Know-how.”
2. What specific problems am I going to solve? What’s my “Sweet spot.”
3. How will I help people resolve these problems? In other words, how will I deliver “The Goods?”
4. Am I going to bring it in my own unique way? Do I have “Killer Swag?”
5. Who will benefit from all this? Can I locate my “Tribe.” And who exactly am I talking to?
6. What is my “Core?” What are the 1-3 content areas I will consistently deliver on?
These questions help create the foundation of a solid blogging master plan, and guess what the result of this work brings you?
When you’re done crafting this little bugger, you will drill-down to what I call Your Quest: Your purpose. Your mission.
The quest (What is my purpose in blogtopia?)
This is the hot spot you want to get to AND the six little questions above will help you on your merry way.
Now you might be asking yourself, who is this McBreen guy, what the heck does he know, and why is he telling me how to promote my business? My brand?
Well, I’ve been in this space for about 1.5 years, but I have over 20 years experience in the world of branding, marketing and design, and have been helping clients build brands from the ground up for eons.
And do you want IN on a little secret?
It’s not THAT different in the online space. Sure, some rules have changed, but … Marketing is marketing, good branding is a must, and any successful business needs a plan. Same as it ever was.
In my big picture plan, I clearly outlined:
1. My real-world experience;
2. The specific problems I can actually solve;
3. How I can deliver on said goods;
4. That I’ll bring it my way;
5. Who will benefit from all this and;
6. Who in tarnation am I speaking to?
My short, sweet outline became a quest and gave my brand, purpose.
BUT I want to explain that this is a journey folks. And since I scribbled my first plan I’ve put this sucker in the juicer more than a few times. I’ve sliced, diced and refined my original plan into a coherent, clear, clearly defined structure that was spot-on for me and what I wanted to achieve.
To me, a plan is always a work in progress, but its initial bare essence is what got me started.
Listen, I really do want to help because so many fine peeps trying to make “it” happen in this online realm might throw in the towel early, ‘cause they lack the foundation of a bang-on plan.
This is a very common-sense approach, but this little ditty has served me well.
Today think about your Purpose and stay tuned for the next post in a six part series from an old dog who has a few tricks up his sleeve.
Post #1 is right HERE.
So stay tuned for more or better yet, subscribe here.
- Want to Be a Blog Writing Machine? (Give up on Perfection). - July 30, 2014
- Can Social Media Engagement Kill Your Business? - July 23, 2014
- 4 Big Reasons Why Your Small Business Needs Content Marketing Now - July 15, 2014
- Your 3 Step Process to Surviving and Thriving the Fickle Realm of Social Media - July 10, 2014
- How Do You Become a Successful Blogger? (4 Answers that Might Surprise You). - June 26, 2014
- The Beautiful, Empty Cup of Blogging - June 11, 2014
- Why Small Businesses Hate Content Marketing (and What to Do About It) - June 4, 2014
- My Breaking Out Mission (and Why I Need Your Help) - May 28, 2014
- The Entrepreneurial Mindset and What it Means to You - May 21, 2014
- Four Content Marketing Lessons from Anthony Bourdain - May 15, 2014