I often point out the importance of displaying your swag loud and proud.
Find your sweet spot, let your personality shine through, deliver it with emotion, and your story will sell like nobody’s business.
Booyah, shouts and high-fives all around, because budding bloggers have emotion wrapped in a narrative and they’re amped up and ready to deliver, but waaaait a minute you say. Hold on, Mr. Know-it-all, I’m a small business owner. S-B-O. Serious, buttoned up and trying to find real customers.
Nose to the grindstone, serious as a heart attack, businessperson. Entrepreneur. Check-signer. Operator.
I market to other peeps in biz. You know? Business to Business? Professional to professional? B-to-B? This killer swag nonsense is all fine and dandy when you’re talking about blogging, but what about me? I. Own. A. Business.
How do I tell a tale and deliver it like no one else?
Blog to my heart’s content?
Bust a move and make my brand stickier than fly tape?
Well, let me entertain you for a few short minutes and I’ll try and explain.
Your business has a mission, yes? It has a history and there are people involved in making it run day in and day out. Even if it’s just you, there’s emotion and it comes from purpose, commitment, drive and determination.
If you run a business you have an original, genuine, purpose-driven story. A continuing saga.
And your company just might define your mission in life.
If you’re blogging and want more customers, you need to bring value of course. But showing off what differentiates you and your company is done with story. And bringing some emotion to your content not only helps you stand out from the crowd, it’s a surefire way to engage your audience.
You have purpose, principals, and core beliefs, right? Well, letting this essence radiate might be easier than you think.
Brand differentiation is now an easier and a more enjoyable process than ever. Why? because our friend, Content Marketing is hot, hot, hot, and not as hard to implement as you might think. So, it’s your turn to turn on the creative and let your biz shimmer.
Again, it might not be as hard as you think.
What if your CPA firm is dedicated to the local community and volunteerism is part of your company’s core?
How about those testimonials on your site? Dig deeper and weave in authentic story to highlight your exceptional customer service.
What about your own experts? You know, those employees of yours with their own unique skills? If they kinda rock, why not let ‘em shine and tell your story in the process?
Have you sponsored events that you truly believe in? Well?
There might even be employees who wield a golden pen? Undiscovered writers. Once they start they just might become your biggest brand evangelists.
I could go on, but the thing is, your business has more than a few things to say. And when it comes to finding and keeping great customers, there’s no better way to make your brand stick than crafting your own unique story and doing it your way.
Think about the most recognizable consumer brands and the experiences they create. They stand out because they get it, and trust me, this is all trickling down to your world my friend. NOW is the time to jump on board.
Bring forth the passion and let ‘er rip.
How have you used story to bring in clients?
Do you agree that businesses need to bring forth the passion?