Why I’m Changing Direction (and Building A Brand New Site)

by Craig McBreen · 18 comments · Branding, Breaking out

You’re a dreamer, right?

Maybe you’re a small business owner, a blogger or you’re seeking to change careers and get more out of life.

But, man do you have some wild eyed dreams.

This appetite for success is oh so fine and dandy, but how are you going to make “it” happen?

How will you take your small business to the next level?

What is the key to crafting that distinctive brand?

How will you make big changes and finally leave your thankless job behind?

My Changes Address The Topics Above, And More …

In fact, this message is for solopreneurs, small business owners, career changers and misfits.


It’s for business owners wanting to use the power of branding to grow.

AND it’s for good citizens who feel stuck and are ready to make big things happen.

If you’re feeling stagnant and want to move your business to the next level, it’s all about creating an online presence that truly rocks. And this isn’t just about a cool looking website. No. There’s way more and I see it as my job to lay it all out, thus the big changes.

So, let me explain …

1. A New Focus Here (Site A).

I’m all for jumping in and doing, but if you have grand aspirations, you need a plan built with a cohesive branding strategy, including content, marketing, and design.

And now I want to help you. That’s right, I’ll soon be offering services built on what I’ve been doing for years – branding, especially visual branding and design. Through consulting, training and downloadable content, I’ll use a ground-up approach built to help you discover and clarify your brand (through design and story), and find the right customers for your business.

But why am I changing?

For two years I’ve been blogging on a variety of topics, and the focus has really been on two areas: Branding and Breaking Out. It’s been a fairly happy marriage, but I’ve come to the realization that it’s time for a separation. Breaking up is hard to do, but this split is necessary.

So, starting this fall, this site will be laser-focused on helping businesses find the right customers through branding done right. Content, design and strategy built to help small businesses grow. It’s what I currently do at McBreen Design, but more, way more. In fact, I’ll soon be announcing the launch date of my new eBook, and this, my friends, will drive all.

But I do need your help. In the comments below I would love to know what you think and what you need:
Why? Your feedback will help me create the best services possible.

2. The Other Why (Site B).

Well, that’s about a brand new site I’m working on built to address a different set of topics.

Quite a bit of my original content was based on the topic of Fear – getting past it and breaking out. While I love, LOVE writing about this topic, it’s no longer a good fit here, so I’m building a new house centered on busting a move.

Are you of a certain age with an itch to make big changes?

Do you feel like a social misfit, ready to break the shackles that have bound you for so long?

Is there a fire burning deep within, just waiting to get out?

If so, you might be interested in this new site. It will be a place for late bloomers, outsiders and misfits. I’m quite passionate about it and will be announcing more this fall. If you are the least bit interested, sign up below. You’ll be reading more about it in the coming months.

In fact, consider subscribing below and sending me an email on what you are struggling with or what you would like to see more of here. Tell me about your online aspirations. What do you need to get there? These two sites will be built to help you and your business in very different ways.

I run McBreen Design. A Seattle branding and design firm. I help small companies and organizations bring their vision to life with brand strategy, content marketing, website design, and print. Get in touch and let me know what I can do to help.

Sign-up Today to Get Your FREE eBook.

I take your privacy very seriously

{ 18 comments… read them below or add one }

Jens P. Berget July 28, 2013 at 10:46 pm

I’m really looking forward to your change Craig. I’m actually switching focus as well. I’m not sure exactly how I’ll be doing it just yet, but probably, I’ll just be using my old website slymarketing, and keep writing and sharing what I’m currently doing. My new focus will be going away from the broad marketing perspective, and focusing on customer services and customer relations. That’s what I’ve been working on for the last 4-5 months with clients, and that’s what I’ll be doing more and more.
Jens P. Berget recently posted..How to set your price – what are you really worth?My Profile


Craig McBreen July 29, 2013 at 7:13 pm

Hi Jens,

Thanks! And that sounds like a great plan. As I go through mine, I look forward to seeing what you do, Sir.


Julie Barrett July 29, 2013 at 2:41 am

Craig, That makes a lot of sense and I will be happy to follow you in both places :)

From my own blog to my family construction business, it is so frustrating to have to do everything on your own without any kind of background in even marketing. Need a sign? Or a website refresh? Need to make it all go together and flow with the feeling you intended? Forget it if you are in another line of business. You have to stop what you are doing, switch gears completely, and then the result is always meh because you don’t know what you’re doing. It would be lovely to have someone simply talk to you, see your vision, and make it happen in the right way – the effective way – and also point out a better way.

I once tried to hire someone to promote a one-night, online event just on my page – just some artwork and copy. I told her I would earn $400 for the event, and she gave me a proposal for $1600 in a 12 page contract. How is that for not listening to a potential client??
Julie Barrett recently posted..The Wounded Healer And A Gold Star Like A SneetchMy Profile


Craig McBreen July 29, 2013 at 7:30 pm

Thanks, Julie!

Yes indeed, that is a ton to take on. I’ll continue to work with my B2B clients of course, but I think there’s a certain need out there, and if I lay this out from top to bottom, well that’ll be pretty helpful, I think … you’ll see the changes in the coming weeks and months, starting with the eBook, of course. The other site has some amazing potential too.

Thanks so much for stopping in!


Josh July 29, 2013 at 9:59 am

Hi Craig,

That is exciting and sounds like a great new opportunity for you and your readers. Can’t wait to see what you do with it.
Josh recently posted..How I Increased My Productivity By 100 Percent!My Profile


Craig McBreen July 29, 2013 at 7:35 pm

Hey Josh,

Thanks! Yes, I’ll be rolling out announcements as I go. Excited about the changes.


Adam July 31, 2013 at 3:19 am

Two blogs — look out!

Congrats on the the new direction Craig. As you know, I changed my blog about a year in, so I know how fulfilling and challenging it can be. I’ve enjoyed your writing on both topics, so I know you’ll kill it.
Adam recently posted..5 Reasons Customer Documentation Is at the Heart of Great ServiceMy Profile


Craig McBreen July 31, 2013 at 6:47 am

Yeah, baby :)

Thanks! And yes, your rebranding was done masterfully, I might add.

Thanks for the vote of confidence, Sir. You keep killing it too!


Ralph July 31, 2013 at 9:27 am

Hmmm, which way to go? Ah, I’m sure both will be valuable. I echo @adam up there. Two blogs. Awesome, dude. Those fingers will be flying.

I, for one, am very interested in seeing what you come up with. All biz-nass and such.
Cheers, bro.
Ralph recently posted..QOTW 2013: Week 31: I can’t help you. I just work here!My Profile


Craig McBreen July 31, 2013 at 4:25 pm

Hi Ralph,

Thanks. A little biz-nass and little inspiration. Will be spending a lot of time at the keyboard yes … but the other site will be geared to change and a little adventure too ;)


Davina K. Brewer July 31, 2013 at 11:14 am

Change is supposed to be good Craig. And wow, two blogs – best of luck to your new and growing directions. FWIW.
Davina K. Brewer recently posted..Pacific Rim, Bad Fits and Endless Content: A BlogSmash ProductionMy Profile


Craig McBreen July 31, 2013 at 4:26 pm

Hi Davina,

Great to see you here! Change is good and thank you :)


Mary Stephenson July 31, 2013 at 2:38 pm

Hi Craig

Being focused in two different directions with firm thoughts on both should produce success. I can totally understand your two directions. It also gives you a break from one or the other. I tried down sizing what I was doing and realize I probably should have down sized even further. At the time I thought it would be doable but, I had not counted on other projects, so I am pretty much writing for only one site now. And I still don’t have enough time to do what I want to do. I guess the next 6 months will determine where I will spend my energies.

Good luck on your 2 sites, it shall be interesting to see what you share.

Mary Stephenson recently posted..Demolition of a LandmarkMy Profile


Craig McBreen July 31, 2013 at 4:27 pm

Hi Mary,

I’m hoping, and actually you’re right … it will make it easier to develop each. I’ll be pretty detailed about the experience as I go, so hopefully this will help too. Should be fun. Thank you!


Chris Hufnagel August 23, 2013 at 4:02 pm

This is great news! Congratulations on your success. This is actually my first time finding this blog, bookmarked that is for sure!

I really liked your point about focusing in on a topic. Some blogs out there have so many topics it can be hard to find the content you want to read.

Chris Hufnagel recently posted..Your next WordPress project should be built with the Genesis FrameworkMy Profile


Craig McBreen August 24, 2013 at 10:56 am

Hi Chris,

Thanks! Yes, I felt it was time for two separate sites … more clarity in each site, which is better for all.

I really appreciate you stopping in.


Sheree Martin August 29, 2013 at 11:30 am

Hi Craig,

Discovered your site via Twitter connection earlier this year (or maybe late 2012). Then took a hiatus due to pursuit of an interest and passion that kept offline for most of the past 12 weeks. (Organic farming).

Great to see the new direction starting to emerge. I’m also trying to figure out how to refine the direction that some of my projects are going and how to separate the niches, so that I can maximize the use of my time, while working full-time (for now).

The idea of helping the over-35 set pursue the dreams they put on hold is something that’s emerging for me, as well. I’ve never had a problem moving on when the time is right, but so many people in the mid-life years are afraid of taking that plunge once they get past 30. Many don’t even know they have real options.

I look forward to diving back in here. And following you wherever else your new project takes you.

@RealSheree on Twitter
Sheree Martin recently posted..Buckwheat PancakesMy Profile


Craig McBreen September 1, 2013 at 11:16 am

Hi Sheree,

Well the small farming movement is pretty cool and I imagine you’re very excited to be a part of it all.

Thanks! At this point I saw this as the only way to go. I do feel strongly that’s it’s never too late to start anew, whether it’s getting in great shape or quitting your job and starting a business.

Really appreciate you stopping in and being a part of this community and my new one … opening soon :)


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