Or marching in lockstep?
This post is only 83 words long, but I love his 1.5 year old message.
Since I’ve started blogging, 92.15% of my focus has been on content. So, it’s nice to hear Seth preach to a choir of one. (A kid needs a little validation from time to time).
I rather like people who blog incorrectly too.
Plus I think getting too caught up in best practices and blogging mechanics often means your content suffers.
Of course I’m focused on SEO, conversion and readership, but only to a point.
I’m still more dialed-in to the content. And I believe embracing that gifted oddball inside is essential to really good content. When you start to break the rules I think your content gets even better.
It doesn’t matter if you’re behind some gray cubical wall authoring a corporate blog, selling Flemish harps, or offering consulting services – writing with a bit of fire helps. Your appetite for writing comes from some passion within and this is when words flow.
Pay attention to the flow because this is what attracts eyeballs.
So, developing and practicing a persistent rule-breaking habit (basically doing things your way and letting some honesty and emotion into your writing) is key, at least I think so.
Offering great content is a must, of course. BUT what about your reading habits? Don’t you want a dose of personality? A spark of emotion? A peek behind the curtain?
And how about your blog?
What are you more focused on? …
Search engine traffic and keyword rankings?
Or creative content?
Are you working the system?
Or refusing to work it?
Inject your own special form of genius into your online property, but be focused, determined and relentless.
It’s okay to emulate others up to a point (we ALL do). But rattle the old brain and think about what you can bring that no one else can.
What irrational, unreasonable, off the wall idea is burning away in your cranium?
What can you do better than someone else?
What do you really want to write about?
Well, let it out. It just might be the combustable material you need to really blast off. Bring it and be unwaivering in your mission. Then you might not have to worry about those confounding numbers any longer.
Craig runs McBreen Design. A Seattle-area Branding and Design firm with a strong focus on content marketing. He helps small companies bring their purpose to life with brand strategy, award-winning graphic design, and web site design and development. Get in touch.