Why you must embrace that remarkable studio at your fingertips

by Craig McBreen · 41 comments · Creativity


It’s a pretty damned great time to be alive in this digital age of ours.

With that you would agree, yes?

So why is it the best time to be alive?

Well, never, ever in the history of our big blue marble has there been such amazing technology available at the tips of your 10 digits.

I’m blown away. Are you?

You’re laptop is a full-fledged production studio.

Free software means video is easier than ever and podcasting makes you the broadcaster.

You can put together a web presence in a matter of days or even hours, as themes abound and a polished blog no longer requires the skills of a development team.

Skype has brought networking to an entirely different level.

And that little thing you call a smart phone is like a magic box of tricks. A genie in a bottle.

It’s all so damned brilliant, really.

So, when you go beyond dreams and start planning what should you do?

Please direct your full attention to the tools at your disposal.
Are you using said tools to make IT happen? If not, crack your brain to figure out how you can. There’s only one way to find out which is right for you. Pick one. Test, hone, refine and present. Then get up and do it again.

Want to rock the video space? Check out what Ruth Zive is doing or watch Daniell Laporte or Gary Vee to get amped up and see the possibilities.

Listen to Jon or Jay or Marcus.

Study Srinvas Rao and getting behind the mic might become your next goal.

Unlock your smart phone’s potential.

Get energized! There is no greater time to be alive for the small business owner, budding blogger, or side hustler. Whatever your part, knuckle down and get busy. Choose your weapon of choice and let ‘er rip. I’m preaching to the choir I know, but think about it. Are you really making the best possible use of these amazing machines of creativity and invention?

Maybe today is your day to pick ONE and make it work.
Would you like to see a true amateur getting started? Take a quick look here and I think you’ll feel a lot better about your chances.

You might be the next big thing or you’ll simply have another beautiful channel to spread the word. Why the heck not, right?

But here’s what you have to do.
Take one small step today, then another tomorrow. And what you once thought was impossible might just become your forte and the best damned thing that ever happened to you.

What is your new platform of choice?

If you had to choose, which would you pick and why: Podcasting or video?

Have you discovered an amazing high-tech tool we all need to know about?

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{ 41 comments… read them below or add one }

Jason Konopinski June 13, 2012 at 11:29 pm

Kicking off my podcast series next week! :)

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Craig McBreen June 13, 2012 at 11:31 pm

Great to hear, Jason! Please shoot me a DM when it’s up.

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Suddenly Jamie June 15, 2012 at 12:03 am

Yay! Can’t wait to listen!
Suddenly Jamie recently posted..The real secret of doing what you loveMy Profile

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Craig McBreen June 15, 2012 at 3:48 am

I’ll admit that I have a slight addiction to podcasts ;)

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Jon Buscall June 15, 2012 at 7:41 am

Look forward to that !

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Ralph June 14, 2012 at 10:47 am

Hey buddy. I see that you now have a You Tube channel. Nice start. I’ve got one going too. If you are interested you can find a link to it on my blog. ANYWAY. Agreed, anything can be done by anyone these days. A few buck and some tenacity and you are away; talent or not.

Didn’t I read somewhere that it’s a good idea to make 50 videos or so before you go public? Hogwash, if you post them all then people can see your growth. Ruth’s video’s are great and so are Srini’s. Good content and great presence infront of a camera. It’s somehow cathartic so see yourself speak and it does help with your ability to communicate effectively.

It’s odd, you posted on a Wednesday. Are you adding content or shifting from your routine? Just interested in the change or what I guess I perceive as a change.
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Craig McBreen June 14, 2012 at 6:20 pm

Hi Ralph,

Nice start, but I have a long way to go.

Love your video. Very solid production quality vs. my amateur efforts. Working on some updates behind the scenes, but of course taking a bit longer than expected.

I linked to Ruth’s vid because of the instructional nature and I think she’s doing a great job with the content.

I usually post on Sunday and Wednesday nights. Just posted this one a bit earlier than usual.

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Ralph June 15, 2012 at 2:27 am

Thanks on the compliment. If my mug wasn’t on it it might be better….;-)
I’m a little more shy than Dorman. Sheesh.

Hey listen, I like the raw and real nature of vid the way you have it. It shows you and your message. It’s certainly the most work out the on-line media. I have created some stop motion animation stuff to get a message out and it takes a ton of time but in the end it’s worth it. If anyone would watch it……

Anyway, good to see you push the envelope and try new stuff. Keep workin it.
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Craig McBreen June 15, 2012 at 3:51 am

Great vid, seriously. Motivates me to do better too which is all good :)

Thanks, will certainly be working on more.

That’s one of the reasons I mentioned Tom Martin. He talks about all the cool iPhone apps. One of them being a stop-motion application.

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John Falchetto June 14, 2012 at 10:48 am

I’ll stick to what I’m best at, writing.

I believe we should focus on our strength and this is where we can have the greatest impact.
Just because I can podcast, video, etc.. does it mean I should?

I discovered a high-tech tool some time back, it’s called my brain, it’s awesome, keeps learning new things everyday, and allows me to stay on top of my work and my life. Best part yet, it’s free :)
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Craig McBreen June 14, 2012 at 6:30 pm

Hi John,

I have not decided which route is the best way to go, so a bit of experimentation is in order. I also like to try new things to see if they’ll work for me. I enjoy the writing process, but need to get comfortable in front of the camera as I’m speaking more often and want to bring that online. Granted, right now it is only Toastmasters, Chamber events, etc, but better videos in the future might help with that so I can go beyond local.

I also like some of the things Tom Martin has revealed about the iPhone’s capabilities. Stop motion, etc. If nothing else, it’s led to some fun experimentation here, which always helps with future plans.

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Jackie June 14, 2012 at 11:59 am

Hey Craig

I’m all for experimenting, but agree with John, we should always play to our strengths, sometimes that means taking a leap and trying new things to see how they sit with us.

Mixing it up from time to time can spark some extra creativity, even if the lesson learned is…well I won’t do that again.
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Craig McBreen June 14, 2012 at 6:34 pm

Hi Jackie,

And that’s what I’m doing. Nine months into blogging, I’m experimenting to see what will actually work for me. Ever-evolving and fun is our little blog world.

I’ve worked on some things that haven’t made it to the blog, but most everything I’ve tried has sparked some creativity. I say just keep trying, recalibrate and retool. That’s what this space is all about.

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Bill Dorman June 14, 2012 at 1:39 pm

Hey pal, you are assuming I still have all 10 of my digits and I didn’t lose one in my nose at one time or another.

Even as incredibly good looking as I am, I don’t relish being in front of the camera …..yikes……….:).

My laptop at work has Skype but it is SO slow sometimes it does not even work and the same for a Google + chat. Yesterday I did a Google chat with some friends and pulled it up on my iPhone in 2 seconds. I thought that was too cool for school and I know that is just the tip of the iceberg.

However, as great as all of this technology is, people will still abuse it. Oh well, that genie is already out of the bottle so I suppose it’s up to the masses in social to police it, right?

Infinity and beyond……………
Bill Dorman recently posted..Help me help youMy Profile

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Craig McBreen June 14, 2012 at 6:40 pm

Hi Bill,

Believe it or not, I actually thought about that when I was writing this. Would I offend someone out there, especially Bill? ;)

Nothing like a little face time on the iPhone, huh? It is like a magic bag of tricks and interesting that it worked better than your office connection. (Might want to talk to your IT guy and see what the heck is up.)

The genie is indeed out of the bottle … ;)

I heard the show America’s Got Talent was in Tampa and was wondering if you made it over to the audition? At least you could meet Howard Stern.

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Suddenly Jamie June 14, 2012 at 2:29 pm

I have to say – I share your enthusiasm. :)
I go along taking all this amazing technology for granted, and than – bam!! – I remember that when I was growing up (ahem…) no one had cell phones, or computers, or any of this amazing software. We had encyclopedias and carbon copies (the real ones, not the digital cc’s) and – if we were really lucky – typewriters with an LED display.

Today – we can concept, create, direct, and produce all kinds of things in all kinds of mediums. Best of all – we can publish and promote and have conversations with people who think our stuff is worth watching/reading/listening to.

It definitely stops me in my tracks sometimes.

As to your question of podcasting vs. video – I’m torn. My friend Jon Buscall is a podcasting evangelist and has me pretty much convinced that it’s the way to go, but I know that people also love video. I’ve never been much for being in front of the camera, but have had some recent breakthroughs due to participating in my friend Cheryl Dolan’s “Platinum Presence” workshop … and now I’m almost itching for a chance to be “on stage.” We’ll see. First, I need to dig out from under all my current deadlines … then … well … who knows? Anything could happen! ;)
Suddenly Jamie recently posted..The real secret of doing what you loveMy Profile

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Craig McBreen June 14, 2012 at 6:53 pm

Hi Jamie,

I loved encyclopedias. Remember those old lithograph duplicators they used in grade school? That weird blue color and the smell? Oh how I date myself ;)

“Today – we can concept, create, direct, and produce all kinds of things in all kinds of mediums. ”
–So true. And a simple tool like Evernote has changed my production routine. I’m also experimenting with other technologies. Even if you don’t end up using said tools, it’s not a waste of time because it often sparks an idea.

I’m not familiar with the workshop, but saw a few testimonials … “Bringing out your authentic self” Well, I can certainly get on board with that. If you’re itching for a chance to be on stage, Toastmasters is a great place to test your skills, a pretty forgiving environment too ;)

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Ralph June 15, 2012 at 2:23 am

Jamie, I think it doesn’t matter as long as you don’t have to read 20,000 words of copy. Sure, I love to read books but personally, I like podcasts. You can listen to them anywhere and you don’t have to look at someone’s mug besides it’s a lot more cost effective to get content out there. Opinion not fact.
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Craig McBreen June 15, 2012 at 3:53 am

Good points and with mobile gaining market share, I do think podcasting will see exponential growth.

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Jon Buscall June 15, 2012 at 7:42 am

Go for it, Jamie! I LOVED having you on my show. You are so passionate and a great communicator. Let me know if I can help my friend.
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Craig McBreen June 15, 2012 at 3:28 pm

Will have to check that one out.

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Suddenly Jamie July 2, 2012 at 6:51 pm

Just visiting another post on your site and saw I’d missed all this lovely support from you, Jon, and Ralph. Thank you so much! :)
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Craig McBreen July 2, 2012 at 11:25 pm

Jon and Ralph are good guys, indeed!

This reminds me that I need to check out the podcast!

Craig McBreen July 2, 2012 at 11:27 pm

Jon, what is the date of the show?

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Jon Buscall July 3, 2012 at 7:49 am
Craig McBreen July 3, 2012 at 10:46 pm

Hi, Jon. Thanks!

Adrienne June 14, 2012 at 4:34 pm

You are SO right Craig, we have so much technology at our fingertips right now and we should all take advantage of it while we can. You are doing an excellent job and bravo on the videos. I haven’t even followed in your and Ruth’s footsteps yet. Yikes!!!

Ah, I still have so much to learn and implement. I think I’ve gotten a pretty good start though. Can always use more advice though.

Will look forward to your upcoming posts on creativity. I need some of that, I think I got passed up on that when God was handing that out. Dang it! But I’m winging it!

Thanks Craig, keep up the fabulous work.

~Adrienne
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Craig McBreen June 14, 2012 at 6:59 pm

Hi Adrienne,

I have a long way to go with the vids, but have to thank you and Annie Andre for a bit of creative inspiration there. Posts like that spark people to action.

We all have so much to learn and implement and that’s what makes this space so fun. It certainly never gets boring.

Much more to come on creativity. You have it in you though … If you make it a daily practice you’ll soon discover how creative you really are.

Oh and I honestly love the word “Dang,” but so far have only seen you and Marcus Sheridan use it ;)

Thanks!

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Adrienne June 14, 2012 at 7:21 pm

You’re done great with the vids so far though Craig. You took action so hats off to you.

People tell me how creative I am but I don’t see it. I know it’s in me so maybe some of your upcoming posts will help me in that area. I’m excited about that actually.

Really? Marcus and I are the only ones who say that so far? It’s a Texas thing and I know Marcus isn’t a Texan so it must be in his neck of the woods too. Glad you get a kick out of it Craig. It’s part of my vocabulary! ;-)
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Craig McBreen June 14, 2012 at 8:17 pm

Adrienne,

You are too kind! I just wanted to get started, so it can only get better from here on out, right? :)

You’re creative alright. Look at what you’ve done … I can only imagine if you expand your creativity. Anyway it will be even more of a focus here and I do have a post in the works on the very topic.

You two use it the most! I thought Marcus might trademark it ;)

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Jon Buscall June 15, 2012 at 7:43 am

Thanks for the link Craig! Yes, I’m a podcasting evangelist. It’s been such a great platform for me, helping me grow my business both as a speaker/consultant and my company’s services.

There’s a bit of a barrier to entry, but it’s getting easier.

Embrace audio!!!
Jon Buscall recently posted..The Secret to Keeping a Listener to Your PodcastMy Profile

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Craig McBreen June 15, 2012 at 3:29 pm

Hi Jon,

You’re welcome! Pushing forward on video, but wondering about a podcast. In the meantime I’ll just keep on listening to solid shows, like yours.

Thanks for stopping in!

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Ryan Hanley June 15, 2012 at 1:34 pm

Craig,

Great stuff dude… It really, truly is an amazing time to be alive.

Creativity and entrepreneurism is embraced and celebrated and we all have access to it.

Podcasting is my next stop. Hope to see there!!

Ryan H.
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Craig McBreen June 15, 2012 at 3:31 pm

Hi Ryan,

Thank you, Sir!

I like what you’ve been writing about over at your place, so look forward to the podcast. I’m amped up about this stuff. Can you tell? ;)

Thanks for stopping in. Really appreciate it.

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Jens P. Berget June 15, 2012 at 6:22 pm

I am going to buy a new camera, probably the Canon EOS 650D (I’m not sure if it’s the same name in the US) and start taking pictures. I have always wanted to learn it, and now I can learn it and start helping my clients with pictures for their social media presence and maybe I’ll get good at it as well (and I’ve started to test creating tutorials) :)
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Craig McBreen June 15, 2012 at 7:50 pm

Hi Jens,

Very cool :) I’m sticking with the iPhone for now, but as I get more into video I’ll have to spend the money and get something better.

You’ve done a solid job with tutorials so far, so sounds like a great plan.

Thanks for the visit

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Jason "J-Ryze" Fonceca June 17, 2012 at 3:15 pm

Ahhhh Craig, we are so similar man :D I love this!

I recently wrote a powerful guest post on logallot.com on how Rappers put Bloggers to shame, and what to do about it.

The comments section overwhelmingly told me I *need* a podcast.

Not only that, but Tommy Walker wanted to collaborate with me on one.

As for PC appreciation, I *totally* agree my unique ode to my laptop is here: http://ryzeonline.com/youre-swimming-in-cash-see-it
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Craig McBreen June 19, 2012 at 3:07 am

Hi Jason,

Thank you, Sir! :)

I think a podcast would be a great idea for you.

Loved the rap-style guest post, and thanks for thinking I rap pretty hard (re: your link on your favorite bloggers). Not to bad for an over 45 dude, huh? :) I mean, C’mon, Chuck D is 51!

Thanks for stopping by.

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Jason "J-Ryze" Fonceca June 19, 2012 at 10:43 pm

Dude! Ask and ye shall received, I was just interviewed for Sexy, Focused, Ambitious’s podcast, went live shortly after you made this comment :P

http://sexyfocusedambitious.com/jason-fonceca-talks-creating-happiness-passion-purpose-digital-age-of-lost-wisdom/

You do rap hard, and we all know you’re NOT 45 at heart, Craig.

And Chuck D is a brilliant man :)

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Craig McBreen June 20, 2012 at 3:17 am

Wow, Jason. You are just about everywhere these days. Good going!

Yes, I’m barely out of my twenties ;)

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Jason "J-Ryze" Fonceca June 20, 2012 at 5:13 pm

;)
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